Business Communication Report: BTEC Level 3 Business Communication

This report provides an analysis of the business communication strategies employed by Marks & Spencer (M&S). It begins by outlining the company's vision, mission, and values, emphasizing their role in shaping communication. The report then explores various internal communication methods, including written, visual, and verbal communication, highlighting their significance in fostering effective information flow within the organization. The report examines how these communication channels support the company's objectives and contribute to its overall success. The report also provides a brief overview of the importance of business communication and the impact it has on a business.

BUSINESS
COMMUNICATION

CONTENT
• Introduction
• Vision, Mission and Values of firm
• Internal business information
• Conclusion
• References

INTRODUCTION
The main purpose of Mark and Spencer
organisation is to establish a better
communication channel by a proper vision
mission goals and objective.

Vision, Mission and Values
Mark and Spencer vision is to be the standard against which
others are measured Benchmarking.
Mark and Spencer Mission are to make inspirational quality
accessible to others.
Mark and Spencer Values are Quality, Service, innovation
and trust.

Internal business information
There are various methods available which are determining
internal business information are as under:
• Written communication
• Visual Communication
• Verbal Communication

Written communication
Written communication involves any type of interaction that
makes use of the written word. It is one of the two main types of
communication, along with oral/spoken communication.

Visual communication
Visual communication is direct face-to-face communication
between two or more individuals. Speeches, presentations,
discussions, meetings are all forms of oral communication.

Verbal communication
Face-to-face communication is
very easy and useful and you
could build a rapport and get
people to gain trust in you.
Verbal communication has
more to do with listening than
speaking because you are
always dealing with an
audience.

REFRENCES
Guffey, M.E. and Loewy, D., 2012. Essentials of business
communication. Cengage Learning.
Okoro, E.A., Washington, M.C. and Cardon, P.W., 2011.
Eportfolios in business communication courses as tools for
employment. Business Communication Quarterly. 74(3).
pp.347-351.