Exploring Business Communication: Negotiation, Oral Skills and Culture

This essay explores various facets of business communication, emphasizing the importance of effective communication channels within organizations, the art of negotiation as a method of conflict resolution, and the significance of persuasion in achieving mutual understanding. It delves into oral communication techniques, highlighting planning, structuring, and delivery strategies for impactful presentations. Furthermore, the essay discusses interpersonal skills such as emotional intelligence and assertiveness, crucial for effective management and team dynamics. Finally, it addresses intercultural communication, acknowledging the diverse communication styles shaped by different languages and cultures within the workplace. The document provides an overview of key communication concepts relevant to business environments, contributed by a student and available on Desklib, a platform offering study tools and solved assignments.

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Business Communication
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Table of Contents
Introduction................................................................................................................................2
Communication Channels..........................................................................................................3
Persuasion as a method of communication................................................................................4
Oral Communication..................................................................................................................5
Communication and Culture......................................................................................................7
References..................................................................................................................................8

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Introduction
Communication is a broad area of concern, which involves many aspects of organizations. It
is therefore important to state that communication enables everything to be successful within
the organization. Communication is listed in many areas such as organizational
communication, negotiation communication, oral communication, intercultural
communication among other areas where communication plays critical roles. To start with,
organizational communication involves that communication-taking place in organizations all
it is as aspects. An aspect of communication here means those things that aid communication,
for example, the channels for communication and the audiences that act as the receivers of
the information (Rinaldi, 2011). Generally, the work of communication is to enhance
listening and improve better understanding within and outside the organization or those
taking part in that communication.
Communication Channels
In any organization, there are channels that are believed to be effective in ensuring that the
communication is also effective and meet the intended purpose. Before, I look at the channels
of communication; let us understand the meaning of an organization. An organization refers
to a group of people who work together to achieve certain goals and objectives. An
organization cannot therefore exist without the existence of people who work towards a
common goal. Within the organization, organization can flow from one source to the other in
an effective channel. Some of the channels that are used to pass information within an
organization include memos, noticeboards, emails, plenary briefings, websites, instant
messaging among others. One of the most important works of communication is in the
negotiation process. Negotiation is a means of solving issues by a way of convincing a person
or group of people to do something or to buy a certain idea. Precisely, negotiation refers to
conferring with others or an individual to come to an agreement or reach a consensus. It

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involves mutual agreement in the terms under discussion that the two or more parties
consider. On the other hand, diplomats, business people, and leaders of unions to engage their
audiences over any issue and try to find the solutions for such issues can use negotiation. It is
important to note that everyone negotiates about anything any time in our day-to-day life. For
example, a child tries to convince his or her parent to buy him or her sweet. This is a
negotiation skill because without such ability, the parent may not buy sweet. This means he
has to be convinced to do so. Negotiations can also be in the form of bargaining in which
parties concerned concede on a common ground. At the same time, those two people must
adopt a zero-sum approach to come to a mutual understanding that enables them reach a
decision that is not biased (Government Accountability Office, 2009). Territory lays an
important role when it comes to negotiation because there must be a neutral ground where all
parties understand one another. It is a good practice for every participant to practice good
listening skills because each individual is expected to listen properly and make a viable
decision that all of them will agree to.
Persuasion as a method of communication
Persuasion is another form of negotiation. It involves convincing another person to accept
your terms and conditions (Department of Commerce, 2007). Sometimes one can conclude
that without proper application of persuasion as a skill, the importance of listening, trust
building and the importance of goodwill, we may not realize effective negotiation because
both parties will not have a mutual understanding. Therefore, for an effective negotiation,
there must be proper strategies that look into all factors that will ensure there is a viable
ground for the proper negotiation to take place.

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Oral Communication
Oral communication is one of the most important techniques that can be used by managers to
ensure that their management style is comprehensive. When planning to deliver the oral
message, it is important to plan for all the things that you are intending to say to the audience.
Planning will also improve the confidence level and at the same time, allow the speaker to
organize his or her main points in a logical manner that would enable the audience to
comprehend what is being spoken to them. It is important to note that delivering speech can
sometimes be a challenge especially when it is your first time to address a large audience, and
this is the main problem that sometimes happens to first-time speakers. The thrilling effect of
what one is going to say may not allow a smooth speech delivery. It is important to engage
your audience completely by using several tactics such as signals, body presentation grouped
under non-verbal communication. In this way, the audience’s concentration will be tailored
towards the speech that is delivered to them (De Porcellinis, Oliva, Panzieri, and Setola,
2009). When delivering a speech, the introduction of the speech should be precise and easy to
understand so that the audience can grasp the content as fast as possible. As one continues
with his or her speech, the body should be organized in a manner that the main points flow
from the beginning to the end (Nieuwenhuijs, Luiijf, and Klaver, 2008). The speaker should
be able to create a pleasing integrated structure and also consider whether to create a dramatic
ending or just end the speech in low –key finish.
Taking note of controlling anxiety is one way of ensuring that confidence is built before the
audience. Sometimes speaking in public may be a challenge due to the fact that the presenter
is may be so anxious to the extent he or she may not have control of temper (Department for
Business Management, 2006). This will automatically lead to ineffective delivery of speech
and may also deter the audience from getting the correct information that is spoken to them.
To ensure that everything goes on well, the speaker should get sometime before the material

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time and rehearse his or her speech. This will enable the speaker to master the main points
within the speech and be able to effectively elaborate with confidence the issues under
discussion (Brunner and Suter, 2008). In conclusion, for effective oral presentation, a
presenter should be in a position to obtain feedback response after his or her speech to help
note areas of improvement or adjustment if necessary. Generally, some audience may need
entertainment before and after the speech, the presenter should therefore in a position to
provide an entertaining session before or after the speech. This can sometimes be one of the
ways of winning the thoughts of the audience and to create an atmosphere, which both the
audience and the speaker feel as part of a comfortable environment (Marathe and Pei, 2010).
In summary, oral communication involves a number of things; from planning to delivering
speech itself, the speaker is encouraged to do proper planning, structuring, and use proper
styles and tools to ensure that he or she delivers a comprehensive and heart-touching speech.
In any management, there must be interpersonal skills that include emotional intelligence,
self- talk and assertiveness. Emotional intelligence is applicable in interpersonal
communication as part of the self -control and anxiety. To understand human communication,
it is important to consider emotional intelligence as an individual’s basic ability to recognize
and make use of emotions. However, we can also see some emotional intelligence. These
include emotional awareness, self-control, achievement drive, and understanding others
(Barrett, Beckman, Channakeshava, Huang, Kumar, Marathe, and Marathe, 2010). It is
important to note that emotional intelligence is much applicable everywhere and it is
important in offering soft, interpersonal, and communication skills. Managers are expected to
be individuals whose emotional skills are sharp enough to enable them to manage their
juniors. Management is a complex undertaking, which requires a complete commitment and
collective skills and responsibilities to ensure that all the aspects are organized to effectively

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achieve the goals and objectives of any organization or company. It is important to note that
during communication, the skill of being assertive is sometimes necessary to enable an
individual to push his or her decisions (Borysiewicz, 2006). Generally, interpersonal skills
are emotional intelligence, assertiveness, and intrapersonal communication, which is also
known as the self-talk. Assertiveness, on the other hand, consists of behavioral styles,
behavioral patterns, verbal skills, and limitations. The behavioral patterns and styles indicate
how an individual behaves when faced with any condition that needs thinking and application
of intelligence.
Communication and Culture
Communication also encompasses the intercultural type of communication where there are
diverse types of communication styles, depicting different cultures. Intercultural
communication precisely means that within the workplace, there are different ways of
communicating according to different languages and cultures present. Culture can be divided
into two categories, for example, the microculture, which involves attitudes and behavior that
usually have the characteristic of the functioning of a group or an organization. On the other
hand, macro culture is concerned with beliefs and social institutions that characterize the
community, race, or nationality. People from different cultures can, therefore, be involved in
a communication, which is concerned with the welfare of an organization.

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References
Borysiewicz, M. (2006). Business Management. Report IAE B-54/2006, Institute of Business
Studies, Poland
Barrett, C., Beckman, R., Channakeshava, K., Huang, F., Kumar, V., Marathe, A.,
Marathe, M., Pei, G. (2010). Cascading failures in business infrastructures and
communication: From transportation to communication network. In: 5th Int. Conf. on Critical
Business Analysis (CBA), pp. 1–8
Brunner, E., Suter, M. (2008). International CIIP Handbook 2008/2009: An Inventory of 25
National and 7 International Business communication. Center for Business Studies, ETH
Zurich, Switzerland.
De Porcellinis, S., Oliva, G., Panzieri, S., Setola, R. (2009). A Holistic-Approach to Business
communication: Palmer, C., Shenoi, S. (eds.) 3rd IFIP Int. Conf. on Critical Business
Management (CBM 2009), pp. 215–227. Springer, USA
Department for Business Management. (2006). Case study analysis: Guidelines for
communication process in Northern Ireland, UK
Department of Commerce. (2007). Guidance on Business Assessment, UK
Government Communication Department. (2009). Key Actions Have Been Taken to Enhance
Business communication and to Strengthen Federal Strategy and Programs. Committee on
Business Security, USA
Government Accountability Office. (2009). Comprehensive business Assessments and
Stronger Internal Controls Needed to Help Inform TSA Resource Allocation. Committee on
Business Security, USA
Nieuwenhuijs, A., Luiijf, E., Klaver, M. (2008). Modeling dependencies in communication
strategies: Goetz, E., Shenoi, S. (eds.) Business management. IFIP, vol. 253, pp. 205–214

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Rinaldi, S. (2011). Modeling and simulating intercultural communication and their
interdependencies. In: 37th Hawaii Int. Conf. on System Sciences, vol. 2. IEEE, USA