Business Communication: Definition, Objectives, Types & Importance

This presentation provides a comprehensive overview of business communication, emphasizing its definition as a process involving the transmission and accurate replication of ideas, ensured by feedback, to achieve organizational goals. It highlights the importance of clear communication at all business levels, detailing the objectives of communication in planning, execution, and evaluation stages. The presentation also covers effective communication methods, including active listening, observation, and maintaining appropriate body language. Different types of communication, such as verbal, written, and body language, are discussed, with a focus on face-to-face communication and the role of media in modern business scenarios. Real-world examples and references are included to underscore the significance of effective communication in achieving overall organizational success. This student-contributed assignment is available on Desklib, offering valuable insights and resources for students.

BUSINESS
COMMUNICATION

Definition of business
communication
 The communication process is a vey vital process that is
needed at all levels of the business. There has to be
proper communication of ideas, transmission of ideas,
proper replication. This will be followed by immediate
replication.
 A communication will be complete by following this
method.
 This is because without proper communication all the
business information cannot be disclosed to the
employees individually.
 A sound communication system helps in the conveying of
all the information properly.

Objectives of
communication
 The communication is highly needed in a
business environment so that the planning
can take place properly. It is through the
means of communication that the all the
important guidance can be given to the
 A proper communication will also help in
keeping the employees always motivated
and encouraged.
 Instructions and memos that form a very
important part of business is to be carried
out through cmmunication.

Contd.
 In the modern day scenario many of the
communication are carried on through the
media and other electronic means like the
internet, television, media and others.
 The communication also takes place
through other platforms like the face book,
twitter, instagram and other such social
platforms
 It is also through communication that all the
employees in the organization can be given
proper advice.

Effective communication
 This is one of the most important method of
communication that must take place in any
business organization.
 The very first thing that is to be done is to
stay concentrated and listen. Observation is
very useful in communication before
speaking.
 The other important thing is maintaining a
proper grip over the body language. This
also has a major effect over the message
that is being communicated.

Types of communication
 There are several types of
communication like the body language,
verbal communication and also the
written communication.

Components of body language
 All the body parts like the eyes, body
position, the face and the facial
expressions matter in case of a business
communication.
 All these are very important in case of
any business communication.

Face to face
communication
 This is one of the most important means
of communication in the business
organizations. It helps in preventing loss
of time in communicating through the
emails

Communication and media
 Media is playing one of the important
roles in the modern day scenario. This is
important because the targeted
audiences need to be captured through
the media that appeals to them.
 It also helps in analyzing and understand
of the message to be communicated via
the emails, live chats and other such
platforms

references
 Cottrell, S. (2015). Skills for success: Personal development and
employability. Macmillan International Higher Education.
 Gilbuena, D. M., & Koretsky, M. D. (2015). Learning Professional Skills.
ASEE Prism, 24(6), 39.
 Hallam, S., & Council, M. E. (2015). The power of music: A research
synthesis of the impact of actively making music on the intellectual,
social and personal development of children and young people.
International Music Education Research Centre (iMerc).
 Hopkin, P. (2018). Fundamentals of risk management: understanding,
evaluating and implementing effective risk management. Kogan Page
Publishers.
 Kroemer, O., Daniel, C., Neumann, G., Van Hoof, H., & Peters, J. (2015,
May). Towards learning hierarchical skills for multi-phase manipulation
tasks. In Robotics and Automation (ICRA), 2015 IEEE International
Conference on (pp. 1503-1510). IEEE.
 Nicholas, J. M., & Steyn, H. (2017). Project management for
engineering, business and technology. Routledge.

Thank you