Business Communication: Pandemic Issues and Solutions Presentation

This presentation addresses the challenges in business communication during the COVID-19 pandemic. It begins with an introduction to business communication and its importance in achieving organizational goals, especially during crises. The background highlights the disruption caused by social distancing and the shift to alternative communication methods like telephone calls, emails, and social media. The presentation links these challenges to communication theories such as the Magic Bullet Theory, Two-Step Flow Theory, and Multi-Step Flow Theory. It provides real-world examples from companies like McKinsey & Company, which addressed communication issues through deliberate calm, optimism, and empathy. The presentation suggests solutions like frequent team conversations, centralized communication channels, crisis communication strategies, personalized communication, and showing care to the audience and employees. It concludes by emphasizing the importance of applying communication theories to address organizational issues effectively. The presentation also reflects on what went well during the preparation, areas for improvement based on feedback, and actions to take for suggested improvements, referencing academic sources to support its points.

BUSINESS COMMUNICATION
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INTRODUCTION
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• Business communication is that process of sharing
information that helps the surrounding people be
effective for the business and also help in the
management of the employees and their interaction
for the achievement of the organizational goals.
• In this presentation the issue of communication is
related to the communication during the global
pandemic and their potential issues.

BACKGROUND
• The topic for this presentation is about the
communicational issues which took place during
global pandemic which was Covid-19.
• It can be said that this pandemic was the reason due
to which the organization were unable to held
meetings.
• This is due to social distancing practices which was
essential for the people to be safe from this virus.
• However, due to the these challenges the
organization started utilize other means of
communication such as telephone calls, emails and
social media.

LINKING THE THEORIES
1. THE MAGIC BULLET THEORY
2. THE TWO STEP FLOW THEORY
3. THE MULTI-STEP FLOW THEORY
1. It is the theory of communication which explains the messages in the form of media is like a bullet which is
fired into the viewers head directly targeting the individuals which is needed to be influenced.
2. This is the theory which explains the hypothesis of the idea which flows from the mass media to the opinion
of the leaders that is given to the wider population. It is also explains that the information is channelled
through opinion of the leader.
3. This theory of communication assumes that the idea of the flow is regarding the opinion of the leaders which
before being disseminated address a wider population. It is known as the evident to be the politically viewed
by the receiving the essential information that is necessary

EXAMPLE SOLUTIONS TO THE ISSUES
FROM REAL COMPANIES
MCKINSEY & COMPANY
• During Covid-19 crisis the communication was affected due
to the speed scale and breed uncertainty of emotional
disruption. However, this organization and its leaders
responded to this issue for drawing together a McKinsey's
collective thinking and expertise on the five behaviours.
• It was done successfully by This organization with the help
of network of team, displaying deliberate calm and
bounding optimism for the decision-making.
• Amending uncertainty and demonstrating of empathy was
key during this period.

SOLUTIONS TO THE ISSUES
• Keeping frequent conversations with the team and
the customers.
• Creation of a centralized and accessible way of
organizational communication.
• Developing a crisis communication strategy.
• Making the communications between the employees
personalized.
• Showing care to the audience and employees.

QUESTIONS AND ANSWERS
• WHAT PROBLEMS WHERE FACED DURING THE
COMMUNICATION IN PANDEMIC PERIOD?
• WHAT DO YOU THINK ARE THE BEST WAYS OF
IMPROVING COMMUNICATION IN THIS CRISIS?
• WHICH TECHNOLOGIES WERE THE MOST EFFECTIVE
IN THE IMPROVEMENT OF COMMUNICATION?

WHAT WENT WELL IN THE
PRESENTATION AND WHY
1. During The Preparation Of This Presentation There Were Many
Things Which Went According To Plan. I Was Able To Successfully
Gather The Information About Business Communication.
2. The Identification Of The Topic Of Communication Was Also Very
Easy For Me.
3. Due To The Personal Experiences Of Communicational Issues
During The Pandemic.
4. The Theories Which Were Discussed In This Presentation
Regarding The Communication Were Considered To Be Impacted
Due To The Increase In The Organizational Practices.

WHAT IMPROVEMENTS NEED TO
BE MADE ACCORDING TO THE
FEEDBACK
 The questions which were asked the audience were regarding, problems
faced by them during pandemic for communication.
 The feedback to which was received was regarding the lack of ability of
the individuals towards understanding the major context of the
communications.
 Face to Face communication is much more that just audible message
which is able to transmit the information from sender to the receiver.

WHAT ACTIONS WILL YOU TAKE TO
MAKE THE SUGGESTED
IMPROVEMENTS.
 It can be said that keeping the conversations up with the teams is the way
in which the customers were able to work effectively and also provide the
business with communication of the engineering factors which are needed
to run at full steam.
 I can suggest that both the employers and customers are considered to
expect the clear and transparent communication at the time of Covid
pandemic as they were informed about the ways of handling the situation.

CONCLUSION
• WITH THE HELP OF THIS PROJECT IT CAN BE CONCLUDED THAT THE
COMMUNICATION IN THIS ORGANIZATION CAN BE EFFECTED WITH THE
APPLICATION OF THE FOLLOWING THEORIES IN PRACTICES.
• THE THEORIES OF COMMUNICATION ARE DISCUSSED IN THIS PROJECT
WHICH HAS HELPED IN THE COMMUNICATIONAL ISSUES IN THE
ORGANIZATION.

List of References
 Alawamleh, M., Al-Twait, L.M. and Al-Saht, G.R., 2020. The effect of online
learning on communication between instructors and students during Covid-19
pandemic. Asian Education and Development Studies.
 Hado, E. and Friss Feinberg, L., 2020. Amid the COVID-19 pandemic,
meaningful communication between family caregivers and residents of long-term
care facilities is imperative. Journal of aging & social policy. 32(4-5). pp.410-
415.