MGMT1201 Business Communication: Persuading Local Meeting for Business

This assignment presents a persuasive business communication in the form of a letter, aimed at persuading a local meeting to allow a business presentation. The student, playing the role of Operations Manager, Derek Rogers, seeks permission from Mr. Reynolds, a local counselor, to present a fruit juice business plan to the community. The letter highlights the benefits of the business, emphasizing local sourcing, economic benefits for farmers, and educational opportunities. It outlines the meeting's agenda, which includes informing the community about the business and encouraging participation in workshops. The assignment demonstrates the application of persuasive techniques in business writing, focusing on addressing the audience's needs and presenting a compelling case for the proposed business venture. The solution showcases the ability to create a persuasive message. The assignment adheres to the given checklist for persuasive messages and incorporates the required PAIBOC analysis focusing on audience, purpose, information, benefits, objections, and context.

Business Communication
Name of the Student:
Name of the University:
Author’s Note:

2BUSINESS COMMUNICATION
Dear Mr. Reynolds,
Local yields are the best for developing the business in the modern-day scenario because many
customers are now looking for some local products. I hope you remember that we discussed the
business plan last week. As the business will chiefly deal with fruit juices, the fruits must be
taken from the local markets or the farmlands. I want to present my business idea to the audience
that is mainly the local people of your village. Therefore I want to set up a meeting in the coming
week and seek your permission for the same.
It is really important to make the local people know that their products are of great value not only
in the local but also in the global market. This will not only boost their economic status but also
try to ensure that they are becoming much more self-dependent. This will also be able to increase
their moral strength. Therefore a meeting will be best to inform all the local people about this
business idea and also to encourage them to attain a few workshop programs and classes that will
be helping them in this new business venture. This will benefit the business in one end as the
work can be started sooner and on the other hand, the targeted audiences will also be able to get
an idea about the business plan. This, in turn, will help them for future initiatives a swell. The
targeted audiences are mainly the local farmers as they have the best knowledge about the locally
grown fruits and also about the nutritional values that are present in the same. Apart from this the
business plan also has provisions for some free agricultural or irrigational training or educational
classes. All the farmers and the other employee are most welcome to come and join in all these
free educational and training sessions so that they can get the proper guidelines about using the
best and the modern methods of irrigation and farming.

3BUSINESS COMMUNICATION
The objective is to develop such a unique business plan that will be providing health benefits to
customers on one hand and the other there will a boost to the local economy. It must be ensured
that to develop a good business, it is always essential to form a proper connection with the local
sellers and the growers. It is because they have the best knowledge about the local surroundings
and also about the products. In this case, the local farmers will be able to guide the
manufacturers on the fruit flavors and the health benefits of respective products as well. The
above mentioned is the agenda of the meeting and I hope that as a responsible local counselor
you will grant me permission for conducting this local meeting. The meeting venues will also be
selected after further mutual discussions. Hoping to get a fast and positive response

4BUSINESS COMMUNICATION
Sincerely
Derek Rogers
Operations Manager
Heath benefits Pvt. Ltd
Australia
Email [e-mail]