Business Communication: Analyzing Persuasive and Bad News Messages

This assignment provides examples of persuasive and bad-news messages in a business context. The persuasive message is a sales letter from Mercy Bank promoting a loan protection plan, 'Pay For Me,' highlighting its benefits in case of job loss, illness, injury, or death. The bad-news message addresses a customer, Mr. Mathew, from AB Volvo, apologizing for a delayed car delivery due to technical issues, and offers a 10 percent discount as compensation. Both messages include reflections on the target audience and consider the appropriate tone and delivery method for each situation. Desklib provides access to similar solved assignments and past papers for students.

Running head: BUSINESS COMMUNICATION
Business Communication
Name of the Student
Name of the University
Author note

1BUSINESS COMMUNICATION
Persuasive Message:
To: Mark Franklin
Subject: Protect Your Loan Repayment with a Personal Loan Protection Plan ‘Pay For Me’
Dear Mr. Franklin,
Mercy Bank brings you a new loan scheme where you can have an insurance facility built in
your loan to cover your loan repayment and give you as much benefit as possible. Repaying
loans sometimes become burden, but now with this new scheme ‘Pay For Me’ you can have a
tension free life.
With this personal scheme ‘Pay For Me’ you can have a complete coverage of you loan
repayment, if you lose your job, contract a sickness or disease or sustain an injury and are not
able to work. It will also pay the balance owing on your lone if you die. If you are working at
least 24 hours a week in a payed employment you are qualified to have this facility. ‘Pay For
Me’ is issued by Marcy bank with an insurance, where you need to pay required amount as
per your chosen scheme.
You can obtain the Financial Service Guide (FSG) from our website mercybank.com to view
the detailed description of this scheme or to submit your online application. For any
additional information please call our customer service.
Student Name
Associate Sales Manager,
Mercy Bank, Gothenburg Branch

2BUSINESS COMMUNICATION
Bad News Message:
To: Morgan Mathew
Subject: Delivery Status of Your Order Number 1345
Dear Mr. Mathew,
This is regarding your order no. 1345 which you placed with our company AB Volvo on 14
May. We are sincerely apologising for the delayed delivery of the car which you have
ordered. This inconvenience has been caused because of sudden irregular technical issues in
the manufacturing department.
You have been our company's loyal and supportive customer for years, and we thank you for
your dedication to us. We offer you 10 percent discount on your purchasing order with us as a
small token of honour and an apology. Whenever you place your next order with our
company, you can use the final bill value for this discount. We are doing our best to
minimize the delay and reduce your difficulty. We have provided more staff to our
departments that will deliver your shipment within the next 3 days.
We have taken all precautionary measures to ensure that this crisis does not happen again in
the future. Again, for all the problems we have caused, we apologize to you. We would be
grateful for your support.
Sincerely,
Student Name
Sales and Marketing Manager
AB Volvo Outlet, Gothenburg