Business Communication Plan: Recruitment and Strategy Report

This report outlines a comprehensive business communication plan, focusing on the recruitment of a Public Relations Manager. It details the necessary preparations, including job descriptions, advertisement drafts, and job benefits. The report describes the recruitment process, including media types (print and internet), application handling, and interview stages (personal, group discussion, and final interview). It provides sample interview questions and explains the notification process for candidates. Furthermore, the report includes post-recruitment communication plans, such as explaining strategies to the new manager and conducting orientation sessions. The report references key literature on recruitment, public relations, and communication management, offering a complete guide for establishing and executing a robust business communication strategy. This assignment is available on Desklib, a platform providing resources for students.

Running head: COMMUNICATION PLAN FOR BUSINESS
COMMUNICATION PLAN FOR BUSINESS
Name of the Student
Name of the University
Author note:

1COMMUNICATION PLAN FOR BUSINESS
1. Name of the role this key worker plays in the organization- Public Relations Manager
2. What is needed to be prepared- Before the recruitment of this important position there
should be due considerations about what are the expected outcomes from this particular
post. The Public Relationships manager is expected to perform functions like maintaining
a relationship with other companies and the public at large, and manage the media (Seitel
2017). Therefore, preparation should be made to accommodate such a post and proper
mechanism to recruit the perfect person.
3. Draft Advertisement-
Job Descriptions- We are searching for a committed Public Relations Manager (PR
Manager). You will ensure that general society interchanges of our organization line up
with industry/administrative norms and show the organization in a positive light.
Job Expectations- Monitor limited time and promoting materials for the best possible
word use and tone. Monitor the subject matters in public statements and media packages
(Grunig 2013). Guarantee that the corporate image is looked after every now and then.
Direct subject matter conveyed on the official website and web-based social networking
outlets. Plan viable correspondence approaches and media relations programs, including
technique, budget, and objectives. Discover brilliant media positions in print, audiovisual,
and on the web. Satisfy requirement of information from the media, the general
population, as well as law authorization (Dozier, Grunig and Grunig 2013). Keep up
associations with nearby government, legislators, and columnists. Contract, prepare, and
oversee subordinates on the advertising group. Compose content for addresses, hearings,
and other legitimately delicate engagements.

2COMMUNICATION PLAN FOR BUSINESS
Job benefits- X compensation, X holidays, individual and parental leave, senior care,
medical coverage, retirement designs, proficient improvement
Job Requirements- X year(s) experience of working in advertising. An established
reputation of overseeing effective PR activities. Proper knowledge and associations in all
kind of media. Ability to rapidly audit a lot of composed advertisement matters. Capacity
to assemble and create strong industry connections. Capacity to keep up the respectability
of delicate communications. Phenomenal verbal and written correspondence in English
language. X degree in Communication, Marketing, or pertinent fields.
4. Outline of the Recruitment Process- The recruitment process will start with an
advertisement of recruitment in the relevant media like newspapers, social media and job
websites. The CVs that will be sent by the interested candidates will be shortlisted and
then the shortlisted candidates will be called for interview. There will be three rounds of
interview, comprising of the personal interview of initial phase, the group discussion and
the final detailed interview (Arthur 2012). The total process will be kept closely
monitored by the higher management and it will be ensured that only the best candidate is
recruited.
5. Types of media used and reason- Two types of media will be used to advertise the
recruitment advertisement, the print media and the internet. In the print media
advertisement will be printed in the classified section. In the internet the advertisement
will be posted both in the social media and in the advertisement sites. Newspaper will
help in reaching the mass who may not be accessing the job sites and to whom the social
media advertisements may not reach. The social media will be used to reach the young
population who are well versed with the subject (Madera 2012). The job advertisement

3COMMUNICATION PLAN FOR BUSINESS
sites will be used to target the niche audience who are looking specifically for the job
(Nikolaou 2014).
6. What should be done after applications are received- After the applications are
received and the CVs are stored in the database of the company the HR executives will be
appointed to shortlist the CVs according to the need of the job. All the CVs will be
carefully examined so that no capable and good candidate is overlooked. After the
shortlisting of the candidate is done according to the job requirement they will be emailed
and called for the interview in person on a particular date. On the interview date the
candidates will appear in the venue submit their CV and wait for their turn for the initial
interview. In the initial interview the overall perspective of the candidate will be obtained
followed by group discussion round and lastly the final round.
7. How the interview process will be managed- The applicants when will appear in the
interview location they will be told to submit their CV and wait for their first phase
personal interview. In the first interview a number of HR executives will interview the
candidates to understand their public relation knowledge and overall abilities. The next
phase will include the shortlisted candidates from the first round to take part in group
discussion. Group discussion will reveal the candidate’s interpersonal skills and their
ability to highlight their own point of view in a crowd (Breaugh 2013). The shortlisted
candidates from this phase will be taken to the detailed final personal interview in which
the HR manager will take a detailed interview to test the interpersonal, knowledge and
practical skills of the person. There will be marking in each round, the best candidate
with highest marks will be selected.
8. Types of questions to be asked-

4COMMUNICATION PLAN FOR BUSINESS
o Which PR companies do you respect and why?
o Which media companies do you keep a track of?
o Discuss the contrast amongst PR and advertisement roles.
o How would you coordinate online networking with PR?
o How does PR bolster content promoting?
o How might you introduce the consequences of your work?
o What might you consider to be your most innovative or compelling effort in
campaigning?
o What might you do if a customer or supervisor couldn't help contradicting your
PR methodology?
o Portray a period you needed to oversee negative media consideration.
o Portray a period your PR strategy were misjudged by your intended interest
group. How could you deal with it?

5COMMUNICATION PLAN FOR BUSINESS
o How have you functioned with a group to deal with a PR emergency?
o Who are the present colleagues of the team you have worked in? What are their
particular roles?
o Depict a period you prepared or tutored an associate.
o What do you think about our company? For what reason would you like to work
here?
o What's intriguing about our present PR work? What might you change?
9. Notifications about decision to everyone- The final decision will be notified to the
candidates via email communication. Even the people who were not selected will be
thanked for participating in the interview process. The internal employees will be
communicated about the new recruitment by email communication so that everyone in
the company knows that there has been a new person in the company.
10. Post Recruitment Communication plans- After the recruitment of the manager in the
Public Relationship department, the communication strategy will be explained in details
to the person. Existing literatures in the company bout the communication strategies that
the company has historically performed will be given to the person and the top
management will conduct a meeting to explain in details the position of the company in

6COMMUNICATION PLAN FOR BUSINESS
the present market scenario (Arthur 2012). The new manager will be having orientation
session with the different managers of different departments of the company so that the
person can communicate about the company in the most efficient way to the general
public and to all the stakeholders (Smith 2013).

7COMMUNICATION PLAN FOR BUSINESS
Reference:
Arthur, D., 2012. Recruiting, interviewing, selecting & orienting new employees. AMACOM Div
American Mgmt Assn.
Breaugh, J.A., 2013. Employee recruitment. Annual review of psychology, 64, pp.389-416.
Cascio, W., 2018. Managing human resources. McGraw-Hill Education.
Dozier, D.M., Grunig, L.A. and Grunig, J.E., 2013. Manager's guide to excellence in public
relations and communication management. Routledge.
Grunig, J.E. ed., 2013. Excellence in public relations and communication management.
Routledge.
Madera, J.M., 2012. Using social networking websites as a selection tool: The role of selection
process fairness and job pursuit intentions. International Journal of Hospitality
Management, 31(4), pp.1276-1282.
Nikolaou, I., 2014. Social networking web sites in job search and employee
recruitment. International Journal of Selection and Assessment, 22(2), pp.179-189.
Seitel, F.P., 2017. Practice of Public Relations. Pearson Education.
Smith, R.D., 2013. Strategic planning for public relations. Routledge.