Business Communication: Analysis of Internal Communication in Business

This document presents two discussion posts focusing on internal business communication. The first post defines internal communication, highlighting upward, downward, and lateral communication types, and emphasizes the importance of clarity, simplicity, attention, and proactive participation. The second post examines the objectives of internal communication, emphasizing the flow of information among employees and the significance of intangible sources such as knowledge and skills. It also explores boundaries between internal and external communication, and how to nurture knowledge for competitive advantage. Both posts are supported by academic references and contribute to a comprehensive understanding of effective business communication strategies within organizations. The assignment addresses the importance of business communication in achieving organizational goals and fostering employee engagement.

Running Head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION

2BUSINESS COMMUNICATION
POST 1
Internal business communication can be defined as the passing of information between
the employees of the same organization in order to attain the financial projections of the
organization (Quirke, 2017). In other words, it can be described as the depending on information
within an organization by its employees. In order to learn the importance of business
communication in further details the different variety of exemplary business communication are
discussed as follows:
 Upward communication: This type of information mainly flows upwards from the
subordinates to the managers (Verčič & Vokić, 2017). It is important for the managers to
understand what is going on by the employees so the upward flow of information helps
the management to keep updated.
 Downward communication: This type of communication flows from the supervisor to the
subordinates generally to give them orders of what needs to be done. This type of
communication is mainly done through letters, memos and emails (Verčič & Vokić,
2017). It is important for the leaders to promptly communicate with the subordinates to
ensure smooth functioning of work.
 Lateral communication: It is basically the communication between the coworkers via
talking, messaging and emails (Quirke, 2017). Lateral communication also happens when
there is communication between different departments of the organization.
However, proper business communication has certain characteristics and they are
mentioned as follows:
 Clarity: It is very important to share clear information so that the receiver understands it
properly and can avoid confusion.
 Simplicity: The language chosen should be simple and professional. Everyone should be
able to understand the language.
 Attention: It is very important for the receiver to be attentive in order to understand the
message correctly (Quirke, 2017).
 Proactive participation: A good communication needs the involvement of both the
speaker and the receiver.

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References
Quirke, B. (2017). Making the connections: using internal communication to turn strategy into
action. Routledge.
Verčič, A. T., & Vokić, N. P. (2017). Engaging employees through internal
communication. Public Relations Review, 43(5), 885-893.

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POST 2
The objective of the article is to understand the main objective of internal communication
with respect to intangible sources rather than organizational boundaries. This article first
describes the meaning of internal communication can be described as the flow of information
between the employees of an organization (Mazzei, 2010). The article puts forward different
elements that help in to build communication within an organization, as a result, the internal
participants of the organization which forms the network of internal communication where the
information flows within the system. As a result, it is very crucial to understand the values of
internal communication and find ways to eliminate limitations. However, in this article has given
emphasis on various aspects of internal communication for finding the limitations of the internal
communications with respect to the boundaries of the organization. For example, discussing new
ideas or plans in order to improve the production of the company is a very common
phenomenon. Karanges, Johnston, Beatson & Lings (2015) mentioned that it is the responsibility
of the employees not to discuss any ideas or innovations outside the office campus or with
employees from other organizations. This will directly violate the policy and regulations of the
particular organization and might just lose the scopes of some innovative plans.
This article actually helps to understand the boundaries between the internal and external
communication and keeps the employees from overlapping the thin margin. It also helps in
finding out the advantages from the intangible sources and how communication can help in
developing their intangible sources such as knowledge and skills. Internal communication helps
in nurturing knowledge among the employees which can give a competitive advantage to the
organization in the future years (Mazzei, 2010). Thus this article finally encourages to promote
internal communication within an organization in order to develop with coming time.

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References
Karanges, E., Johnston, K., Beatson, A., & Lings, I. (2015). The influence of internal
communication on employee engagement: A pilot study. Public Relations Review, 41(1),
129-131.
Mazzei, A. (2010). Promoting active communication behaviours through internal
communication. Corporate communications: An international journal, 15(3), 221-234.