MGT502 Business Communication: Exemplary Presentation Insights

This assignment delves into the realm of business presentations, dissecting their core components and effectiveness. It commences by defining business presentations as formal communications that convey information about a business's offerings and practices, whether informational or persuasive. The assignment explores various presentation forms, including group, informative, and persuasive presentations, and highlights the use of presentation aids like PPT, Canva, and others. It emphasizes the characteristics of an effective business presentation such as engagement, organization, and focus, and highlights the multi-sensory approach. Furthermore, it underscores the pivotal role of technology, including visuals, audio, and live conferencing, in enhancing presentation impact. The conclusion stresses the utility of business presentations in boosting sales, sharing organizational policies, and leveraging technology to captivate audiences, ultimately driving sales and profitability. References from Coughter (2016) and Sheriff, Zulkifli & Othman (2018) support the analysis.

BUSINESS
COMMUNICATIO
N

A business presentation refers to specific formal information about the products
and services being offered by the business as well as the business practices.
A business presentation can be both informational or a pitch (Coughter, 2016). It
can be a delicate mixture of the both in order to induce excitement within the
listener. The ultimate goal of a business presentation is to communicate the ideas
to the ultimate listener and maintain their interest.
Some of the general examples of business presentations can be sales
presentations and intra-organization presentations. Sales presentations are given
in front of potential customers in order to pitch the company products and
services. Intra-organization presentations on the other hand are conducted by the
company or the employees in order to circulate new policies or business ideas.
INTRODUCTIO
N

An exemplary business presentation can be connecting, informative,
inspiring and appealing (Sheriff, Zulkifli & Othman, 2018). It can be
presented in the following forms –
Group Presentation – Generally informative in nature and relates to
new program and strategies.
Informative Presentations – It generally educates the audience and
consists of various reports, summaries and goals of the business
organization.
Persuasive Presentations- It outlines the problem first and then talks
about the solution in order to convince or persuade the audience.
Presentation Aids – This refers to using various technologies while
presenting like- PPT, Flash, Canva and many such in order to capture
better feedbacks and reactions of the audiences.
EXEMPLARY BUSINESS
PRESENTATION

EFFECTIVE BUSINESS
PRESENTATION
An effective business presentation should create an intended and everlasting effect in the minds of the
audiences. The key characteristics of an effective business presentation can be as follows;
Engagement – The content, speaking style and delivery must engage the people. Eye contacts, encouraging
audience participation, walking throughout the room, asking questions and sharing stories can increase
engagement.
Organized – The presentation should be properly organized. The though should be clear from beforehand and all
the information must be arranged in proper sequences.
Focused – the presentation must be clear and precise. It should be small and not unnecessarily lengthy. All the
important information must be summarized in points.
Multi Sensory – Using both audio and videos in order to deliver the information is very effective. Some presenters
can even handover sample products in order to enhance the audience response.

TECHNOLOGY AND BUSINESS PRESENTATION
Technology plays an important role in today’s world. Today’s technology has become
indispensable for an impactful presentation.
Visuals – Power Point has always been effective in presenting information in points. Using
slides and animations increases the audience interest and attention. Better software like
Prezi and Canva are also available now in order to create attractive transitions and
imagery to attract the customers.
Audio – All the software can also include high quality audio. Using audio along with the PPT
and Prezi will increase the presentation quality. A high quality audio system will help in
proper delivery along with pleasing sounds wherever required.
Live Conferencing- Now a day people can share their thoughts and ideas from anywhere in
the world using cloud technologies. Variety of contents and other details can be shared
with the audiences from anywhere through live conferencing in order to keep them
engaged with the business products and services and induce the demand in them.

CONCLUSION
It can be concluded that business presentation can be used
whenever there is a need to boost the sales in a short period of
time or whenever there is a need to share about organizational
policies and new ideas to a large number of employees. These
presentations are extremely effective when there is a mixture
of videos and audios along with improved technologies. This
will help in attracting more consumers and retaining the
interest of the audiences for a longer time. Attractive imageries
can help in better understanding than just normal verbal
delivery about a product or a service. A precise, clear and
attractive presentation will always attract more customers and
will increase the saes conversion of an organization thereafter
increasing the profitability.

REFERENCES
Coughter, P. (2016). The Art of the Pitch:
Persuasion and presentation skills
that win business. Springer
Sheriff, N. M., Zulkifli, A. S., & Othman, W.
N. S. W. (2018). SALIENT FEATURES
OF CUSTOMER ENGAGEMENT, VISUAL
PRESENTATION AND COPYWRITING
FOR EFFECTIVE SOCIAL MEDIA
MARKETING: AN EXPLORATORY
PERSPECTIVE. Journal of Academia
UiTM Negeri Sembilan Vol, 6(2), 28-
37.