BUSN20017: Effective Business Communication Group Oral Presentation

This presentation addresses the issue of ineffective communication within a company, specifically focusing on the lack of active listening among staff. The problem is illustrated with evidence highlighting the shortcomings of email and informal communication. The adverse consequences of poor communication, such as project failures and increased stress, are also discussed. The solution proposed involves implementing benchmarking to establish key performance indicators (KPIs) for communication improvement, and brainstorming sessions to generate diverse ideas. The presentation references several academic sources to support its claims and recommendations, providing a comprehensive analysis of the communication problem and suggesting actionable strategies for improvement. The assignment is based on a case study of BRISBeautyPro (BBP), an Australian multinational company.

Staff fail to understand the
importance of active
listening

a. Problem
 Lack of effective communication in the workplace

i. Evidence
 E-mail communication lacks
the competence
 May be it is not practiced on
a regular basis
 Insignificant active listening
 May be that staffs do not pay
attention to the speech while
during a meeting
 Informal communication does
not exist
 May be that the management
lack the creativity
(Quintanilla & Wahl, 2018)

ii. Importance
 Lack of
effective
communication
can result in
adverse
consequences
 These may
include like
project failure,
delay in
projects,
missed
performance
goals,
increased
stress and lost
sales (Lasater,
2019)

b. Solution
 They should adopt two
strategies
 The one is benchmarking and
other being brainstorming
sessions (Manuti et al., 2015)
 Benchmarking will help to
devise KPIs to improve the
communication
 Brainstorming will produce
range of ideas (Chmielecki,
2015)
 Brainstorming will take place
in the workplace
 During a meeting or randomly
by dropping a chit in a box
dedicated to employee
suggestions (Thompson,
2018)
 Benchmarking will help to
know the industry’s trending
facts
 Brainstorming sessions will
produce diverse ideas
(Lasater, 2019)

References
 Chmielecki, M. (2015). Factors influencing effectiveness of internal
communication. Journal of Management and Business Administration.
Central Europe, 23(2), 24-38.
 Lasater, I. (2019). Words that work in business: A practical guide to
effective communication in the workplace. PuddleDancer Press.
 Manuti, A., Pastore, S., Scardigno, A. F., Giancaspro, M. L., & Morciano, D.
(2015). Formal and informal learning in the workplace: a research
review. International journal of training and development, 19(1), 1-17.
 Quintanilla, K. M., & Wahl, S. T. (2018). Business and professional
communication: keys for workplace excellence. Sage Publications.
 Thompson, N. (2018). Effective communication: a guide for the people
professions. Macmillan International Higher Education.