BM100: Project 4 - Business Communication: How We Communicate

This document provides a comprehensive solution to the BM100 Business Communication Project 4 assignment. The assignment addresses the impact of digital communication on human interaction, arguing that digital communication has altered communication preferences, favoring online interactions over face-to-face conversations. The solution emphasizes the importance of using short, simple words in business writing to convey professionalism and clarity, arguing against the notion that this approach diminishes the writer's intelligence. Furthermore, the assignment explores strategies to avoid biased language, including using the third person, carefully selecting comparison words, and employing gender-neutral phrases, providing examples for each. Finally, the solution agrees with the idea that poor writing can make intelligent individuals appear less capable, because it hinders the effective communication of their thoughts and ideas. The solution includes a bibliography with cited sources.

RUNNING HEAD:MANAGEMENT 0
BUSINESS COMMUNICATION
[Document subtitle]

MANAGEMENT 1
Q.1
I agree that the digital communication has changed the nature of human communication as
humans now find more convenient to drop a mail to a colleague regarding the wedding
invitation rather than walking a mile to convey that invitation to a friend. With the advent of
digital communication, they started preferring isolation over socialization, they find
communicating through WhatsApp more favourable than face to face conversation. In the
new generation, digital technology has made them achieve the right ways of doing things.
Q.2
Business writers must strive to use short, familiar and simple words as it depicts their
professionalism where they are able to close the business deal with ease. The short simple
sentences used by them markets their personality in the best possible manner where they are
able to attract the right candidates towards the things. I do not think that writing business
messages in an effective manner makes them sound dumbed down but rather it depicts the
precision of a human nature where they are able to convey the thoughts or information in a
succinct manner.
Q.3
Three ways to avoid using bias language
 It is important to use the third person while conveying the ideas or thoughts.
For example.
Bias example- they think that Asians women are more cultured than the Americans
No bias- American social scientists are of the belief that Asian women are more cultured than
Americans.
 Careful selection of words for comparison (Bhargava, 2018)
For example
Bias- actress Lisa is comparatively more beautiful than Elizabeth claimed Greek Beauty
association.
No bias- in the beauty assessment conducted by Greek beauty association, Elizabeth is
considered among the top 10 beautiful actresses after Lisa who is on number 1 position.

MANAGEMENT 2
 Usage of gender-neutral phrases (Staniforth, 2016)-
Bias- disagreement of chairman in the meeting
No bias- disagreement of board members in meeting
Q.4
Yes, I agree with the statement that bad writing makes smart people look dumb because it
portrays their incompetency to convey their thoughts in the effective manner as they are
not able to convey clearly about the information or their opinions.

MANAGEMENT 3
Bibliography
Bhargava, S. (2018). . Counsellor characteristics and the counselling experience. Counselling
in India, 25(2), 13-33.
Staniforth, B. (2016). Counselling training in social work in aotearoa New Zealand.
Advances in Social Work and Welfare Education, 50(5), 24.