Business Communication Presentation: Exemplary Business Proposals

This presentation analyzes the elements of an effective business proposal, emphasizing the importance of clear communication, compelling visuals, and strategic planning. It highlights the need for detailed product information, attractive visuals, and a clear vision and mission. The presentation explores the features of effective business proposals, including vocabulary power, product knowledge, listening skills, and a charismatic personality. It also examines the relationship between effective business proposals and company outcomes, such as brand awareness and market share. The use of technology, like animations and 3D images, is discussed to make presentations engaging. The importance of presentation skills, including presenting policies, building relationships, and understanding customer demands, is also emphasized. The conclusion underscores the need for effective business proposals to build relationships and promote products, ultimately enhancing brand position and competitiveness. References to relevant academic sources are provided to support the analysis.

Business Communication

Business Proposal
Business proposal is considered as structure,
designed for the purpose of selling company’s
products or services (Farooq, 2019). It includes a brief
idea about the type of business company offers,
rules and policies of the business, strategies of
their brand management, and brand positioning
strategies.

Qualities that make a business proposal effective and attractive:
 Business proposal should include detailed information of different products of the
company.
 It need to have attractive images of the product that company wants to promote.
 Proposal should include policies and future plan of the company.
 It need to provide different offers provided by the company.
 It need to provide vision and mission of the company with proper innovative ideas.
 It need to be short, simple and interesting.
Features of Effective Business Proposal

Ways to Deliver Effective Business Proposal
• Speaker needs have great vocabulary power, so that he can
speak on behalf of the company.
• Orator needs to have detailed knowledge about the product that
company wants to launch.
• He should have great listening skills so that he could understand
the customer’s demands.
• He should able to make audience understand every aspect of
the product.
 Speaker should have a charismatic and attractive personality to
engage his audiences.
 Speaker should have great sense of humor.
 Speaker should able to answer questions asked by different
audiences.

Relation between Effective Business
Proposals & Company’s Outcome
Business proposals have immense impact
on company’s outcome or profit level:
 It helps to generate brand awareness of
the company.
 It helps to increase company’s finance
by collaborating with other companies.
 It helps to increase market share of the
company.
 It helps company to meet the
requirement of their target market.

Use of Technology In Business Proposal
• Company may use animations, jingles and
graphics to prepare presentation related
to baby products.
• Speaker may give presentation through
Skype.
• 3D images and designs may used by the
company to make the presentation
interesting.
• Graphic technology will help to present
company’s statistical data.

Importance of Presentation Skills in
Business Environment
• Company needs to present effective business proposals
to promote their products in the market.
• Speaker needs to present policies and objectives of the
company.
• Speakers needs to present detailed information of the
products on behalf of the company to build good relations
of with other similar companies.
• Speaker can get brief idea about the demands of
company’s target customers.
• It helps the company to build good impression of the
company over their competitors.
• It helps the company to build innovative strategies to
expand their business (Hittmar, Varmusand and Lendel 2014).

Conclusion
Hence, it can conclude that company needs
to prepare effective business proposal to built
great relation with other similar companies. It
also help the company to promote new
products in the market with new innovations.
Thus it helps to build great brand position and
able the company to become threat for their
competitors.

Reference
Farooq, U. 2019. What is Business Proposal | Types of Business Proposals. [online]
Business Study Notes. Available at: http://www.businessstudynotes.com/others/business-
communication/business-proposal-types-of-business-proposals/ Accessed 31 Aug. 2019.
Hittmár, Š., Varmus, M. and Lendel, V., 2014. Proposal of model for effective
implementation of innovation strategy to business. Procedia-Social and Behavioral
Sciences, 109, pp.1194-1198.

Thank You