BIZ101 Business Communication Reflective Report: Analysis of Tools

This reflective report examines the use of business communication tools, specifically focusing on social media and email, within a business context. The report, written from the perspective of a marketing manager at Toyota, analyzes how these tools are employed to disseminate information, engage with customers, and enhance sales. It highlights the positive impacts of social media in building brand loyalty and resolving customer queries, as well as the effectiveness of email in communicating product updates and features to sales executives. The author reflects on the importance of these tools for fostering strong relationships with both consumers and employees, and concludes with recommendations for effectively integrating these tools into future business communication strategies. The report references academic sources to support its findings, emphasizing the significance of effective communication in achieving organizational goals.