Effective Business Communication: Diagnosis, Action Plan, and Review

This report delves into the realm of effective business communication, commencing with an introduction that underscores its significance in conveying messages and fostering understanding. It then presents a diagnosis and reflection section, utilizing five diagnostic tools such as the Self-Perceived Communication Competence Scale (SPCC) and the Personal Report of Public Speaking Anxiety (PRPSA) to assess communication strengths and weaknesses. Findings from these tools reveal key communication issues, including lack of confidence and challenges in intercultural communication. A literature review follows, exploring communication models and concepts, alongside the impact of conceptual skills and behavioral changes. The report culminates in a detailed action plan designed to address identified issues, proposing strategies for improvement. Finally, it concludes with a summary of the key findings and recommendations for enhanced communication effectiveness.