Importance of Business Networking in International Markets

This report provides a comprehensive analysis of the crucial role of business networking in the success and growth of international businesses. It emphasizes the importance of efficient communication in building strong customer and business relationships, especially in the context of globalization. The report highlights how effective networking can boost business performance, foster market growth, and establish trust with stakeholders. It explores the positive impacts of networking, such as improved chances for small businesses, increased self-realization for employees, and the creation of valuable connections. Furthermore, the report details the essential skills required by business communication professionals, including strategic networking, effective communication, and the ability to adapt to various market conditions. It also discusses the importance of selecting the right networks, maintaining strong communication skills, and the need for continuous improvement in networking strategies to achieve sustainable business success. The report concludes by reinforcing the significance of these skills in the international market and the need for professionals to possess traits like strategic thinking, effective communication, and IT skills.

INTERNATIONAL
BUSINESS
COMMUNICATIONS

Table of Contents
INTRODUCTION...........................................................................................................................1
1. Importance of business Networking........................................................................................1
2. The skills a business communication professional requires to get the success in the
marketing.....................................................................................................................................3
CONCLUSION................................................................................................................................5
REFERENCES ...............................................................................................................................6

INTRODUCTION
The communication plays a very crucial and vital role in the management as well as the
growth of the business or an organisation. A better and efficient communication will help
the company to grow and develop in sustainable way and get a better customer
satisfaction by building a better customer and business relationship as well as a
communication bridge. The globalisation and spread of the businesses on the world level
had made the efficient international business communication process as a very important
factor of organisational growth (Xu, Munson and Simu,2017.). Building an efficient and
strong business network will not only help to gain a better functionality but will also help
the company to get the organisational functioning of the company get better and more
goal oriented. This report will emphasis on the extant of the marketing and networking as
a skill required by the official or an executive to develop a better networking for the
organisation. Besides this, the report will focus on the various skills required by the
business communication professional to get a better business relationship on international
level.
1. Importance of business Networking
Networking is the most important factor which act as the heart and soul of the business.
A strong network will help the company or an organisation to boost up their business
performance like a catalyst. A strong network will not only help the business to build a better
communication and service relationship with its customers and stakeholders (Moffett, Stonehill,
and Eiteman, 2017). The growth of the business network will provide the company with the
opportunity of market growth, interactions in business partners, building up the connections and
generate a trust in customers and stakeholders of the organisation. Besides this, it will have the
following positive effects:
 Improve the chance of the growth of small businesses: A good network will ensure
the chances of success of the individual as well as a business which will help the
organisation to grow and develop in a very better manner. A strong communication and
networking will help the small businesses and start ups to get the desired marketing, help

and support to get their targeted growth. A local network will act as the platform for the
smaller companies to gain a market base.
 Raise the self realisation: The networking will help the companies to get an idea about
their functionality and the scope of improvement they need. Besides this, the networking
will also help an official or an employee to get the desired growth, represent the customs
and values of the organisation and get the desired professional experience. Which will
not help him to grow but also contribute in company's development process. Apart from
this, it will give the employee the essential confidence to interact with others.
 Create Connections: no matter what an industry an employee works, he needs a better
connection with other people to get the work or the operations done. This will refine the
communication of the employee or the businessmen and allows him to communicate
with the professionals (Jandir and et.al., 2017). This will improve the conversation skills
of the person which will help him to get the better marketability for the organisation and
provide the company with the sustainable success of its targets.
 Keeping an open mind: the networking also helps the company to find out a better
solution to the issues faced by the company and help the organisation to gain a better
market position. For the company it will help the employees it will help to get a better
idea of the goals and the processes or the methods to implement which will help the
company to gain a better market share. For the smaller or new start ups this will help
them to make a better market strategy and get the more innovative market ideas to
increase the business. Besides, this it will also help the employees to perform for the
company and work in the coordination to get the tasks done and get the long terms goals
done for the company.
Networking is very essential to get the work done by interacting and communicating with the
people or the organisations to get the operations of the company or business firm done. It will
grow the influence and help to get a better market share as well as build better relationship with
the employees, customers and the stockholders (Hewitt, Wetli and Schembari, 2017). Also, the
networking provides a company with the better market exposure on the local as well as the

international level. Also, the networking helps the company to get the idea about its future plans
and get the projects or the strategies drafted accordingly to get the more from the available
resources and get a way to have more resources and market to establish the product or services.
This will bring out the maximum potential of the company and to get the right connections for
the organisation. The more and precise network a company has, the more are the chances of it to
survive in the local as well as the international market to get the work done.
But it is necessary for the company to identify the correct network and policy to get the
targets as a wrong connection or network can divert an individual as well as a company from its
track of success and will lead to sometimes in its failure in the worst cases. So it is important for
the organisation to never apply all the effort on one network as it can have the negative impact
on the company and may lead the company to failure (Bhatt, McNeil and Patel, 2017). Selection
of multiple routes or methods to get the task done is very important and crucial for the company
as it will help the company to get a better outcome from various approaches and will provide him
with the info that which route, path or network is better to pursue for a sustainable and
conventional growth and success. Besides this, the organisation is needed to manage its contacts
or networks efficiently to ensure that the company is performing well and don't need an
improvement to better its processes in the market. Besides this, the organisations must see
through that they must never reduce their network nodes but to keep them growing because any
node can be of any use in the organisation and this makes the employees a better representative
and make them realise the importance of the network management and decide the higher goals of
success for the organisation. Also, this make the brand or the company well known in the market
which will contribute in its growth and help the company to gain a better market share and brand
image.
2. The skills a business communication professional requires to get the success in the marketing.
The business communication professional or the business communicator is the person
who will work upon the network of the company and tries to build a better relationship with
other employees, organisation and countries on the international level. He will possess certain
skill sets that will allow him to get the business networking tasks done and develop a better bond

of the company with others (Agrawal and et.al., 2017). He will look after that the functionality of
the company is carried out efficiently and done effectively. All the business networking is
primarily dependent on the qualities and efficiency of the person working. Some traits or quality
skill sets that are been owned by the networking professional are:
 Regularly practising the network strategy: a networking professional will always think
of building a better market network for its organisation (Moffett, Stonehill and Eiteman,
2017). He will try to build efficient networks and bonds with the people wherever he goes
and will look after that a good network is been established by the target company or the
person to get a better business return and meeting up the strategy which will help the
company to get the targeted task done by the company with the use of these networks.
 Using other alternatives too: besides the internet and social media marketing is gaining
popularity day by day, one cannot deny the importance of personal meeting's, direct
marketing and face to face communication to develop a better market relation and gain an
idol market share. This approaches are more beneficial and precise to build a better
market relationship and network with other individuals and organisations that will help in
getting a better market share to the company. Using internet should be considered but the
importance of personal meetings and approach should not be denied.
 Being precise in network selection: The business official can help the company to get
the idea about the selection of the accurate and efficient business network to meet the
requirements of the company. The company has to provide or implement the money and
the efforts that will help the company to gain a better international market network. Now
if the company fails to get the correct or precise network of individual or organisation, it
will fail which will affect the overall performance of the company as a business unit. The
professional has to decide and identify the correct networking factor and approach it to
build a better bond of business relationship.
 Communication and other skills: A networking professional has to be sound in the
communication skills as well as the other skills that will affect his performance as well as
the growth of the company (Bell and et.al.,2017). He must be able to influence, convince

and manipulate the people to get the idea or the task executed. He will be an excellent
communication initiator, report maker and marketing official to get the customers or the
organisation on the international level with whom he is interacting convinced and build
their own idea (Xu, Munson and Simu,2017). Besides this, he will also work for the
betterment of the company. He will be sound in IT skills, soft skills and interpersonal
skills that will help the organisation or the individual to grow in the market and will also
help him to device a better market expansion policy which will help as a catalyst for the
company.
CONCLUSION
Thus, from the report, the conclusion can be held that the networking is very essential to
grow the business on the international market. The growth of the international market and
globalisation of the businesses will help the company as well as the individuals to get the task
done. Besides this, the report also include the essential traits and qualities possessed by the
business marketing professional. This professional will look after the essential measures that are
needed to be taken into consideration to build a strong and effective business network.

REFERENCES
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Moffett, M.H., Stonehill, A.I. and Eiteman, D.K., 2017. Fundamentals of multinational finance.
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Corporation, Managing content distribution in a wireless communications environment.
Bhatt, D.A., McNeil, K.E. and Patel, N.A., 2017. International Business Machines Corporation,
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Hewitt, T.L., Wetli, C.L. and Schembari, F.C., 2017. International Business Machines
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Jandir, M.K., Provizor, L., Yakushev, M.L. and Yeger, A., 2017. International Business
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virtual machine from writing data.