Luton College: BTEC Business Communication Report - Primark Example

This report, prepared for a BTEC Level 3 Diploma in Business Unit 4, focuses on the multifaceted aspects of corporate communication. It delves into how organizations manage internal and external communications in today's complex environment, emphasizing the roles of corporate communications departments in shaping public perception and advising on reputation management. The report examines key areas such as media relations, including the creation and distribution of news releases, and crisis communication, highlighting the role of corporate communicators in advising senior leaders during crises. Furthermore, the report touches upon public relations, which involves building relationships with customers and handling public inquiries. The provided content also explains the functions of corporate communication within Primark and defines the term 'Corporate Organisation'. This comprehensive analysis provides valuable insights into the core principles and practices of effective business communication.

BUSINESS COMMUNICATION
Corporate communication for Primark
Introduction Corporate Communication
Conclusion
As per the above mentioned report it has been concluded
that business communication plays a prominent role in
every business. This report explained about different types
of business information and its sources.
‘Corporate Organisation’ means an organisation formed
by some people, having a separate entity and perpetual
succession. A company, statutory corporation, co-
operative ventures, etc. are considered to be corporate
organisations because these are registered and have
separate legal entity and perpetual existence.
Corporate Communication focuses on how organizations
handle their internal and external communications amid
the complexities of the modern world. Corporate
communications departments play a key role in how
investors, employees and the general public perceive a
company. They often report directly to a company’s chief
executive officer and serve as advisers in managing a
company’s reputation.
Corporate communications serve several audiences and
purposes external to the organization. Companies need to
communicate effectively to the media, so they engage
public or media relations professionals. If organizations
need to liaise with government agencies or if they lobby,
they need government relations experts. Public companies
need to employ investor relations specialists. Some
companies may have specific individuals to handle
relations in the community, such as charitable or volunteer
works.
Media Relations: This may be the function for which
corporate communication managers are best known.
Media relations work includes writing and distributing
news releases and responding to media inquiries.
Corporate communicators oversee all planning for news
conferences, including selecting the site for an event,
arranging for banners and other graphics to be displayed
at the event, preparing packets of information to
distribute to the media and preparing executives to
speak at news conferences.
Crisis Communication: When an event occurs that
threatens public safety or a company’s reputation,
corporate communicators function as advisers to CEOs
and senior leaders in managing the crisis. Special
training in the issues unique to crisis communication
helps corporate communicators prepare for events such
as chemical spills, violence in the workplace, an
accidental death on the job, layoff announcements and
allegations of company wrongdoing.
Public Relations
Building relationships with customers and responding to
inquiries from the public fall under the public relations
function of corporate communications. Duties in this
area include producing newsletters, brochures and other
printed materials designed for the general public.
Functions