Business Communication Strategies for International Organizations

This report delves into the critical role of effective business communication within an organization, emphasizing its impact on information management, employee motivation, and goal attainment. It examines the importance of internal and external communication systems, highlighting the need for transparency and flexibility. The report analyzes communication challenges faced by an agricultural equipment company operating internationally, including cultural differences, communication process failures, and limited social media usage. It reviews relevant literature, explores communication failures in companies like Blackberry, British Petroleum, and Enron, and proposes future strategies. These strategies include instant communication, addressing communication barriers, managing adverse client comments, navigating cultural factors, addressing language issues, and developing digital and social media platforms. The report suggests the application of communication models like Aristotle's and Lasswell's to overcome challenges and achieve organizational objectives.

Running Head: Business Communication
Effective Business Communication

Business Communication 1
Table of Contents
Introduction......................................................................................................................................2
Literature Review............................................................................................................................3
Communication challenge...............................................................................................................4
Blackberry....................................................................................................................................4
British Petroleum.........................................................................................................................4
Enron............................................................................................................................................4
Star Princess Cruise Lines............................................................................................................4
Thai Airways................................................................................................................................5
Future Strategies..............................................................................................................................6
Instant communication to the consumers and employees........................................................6
Communication Barriers..........................................................................................................6
Adverse Comment from clients................................................................................................6
Unique Cultural factors............................................................................................................6
Language issues........................................................................................................................6
Under development in digital and social media platforms.......................................................6
Suggestions..................................................................................................................................7
Aristotle’s Model......................................................................................................................7
Lasswell’s model......................................................................................................................8

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Cross-cultural practices model.................................................................................................8
Conclusion and Implication.............................................................................................................9
References......................................................................................................................................10

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Introduction
Communication plays the crucial role in an organizational workplace as it helps the organization
to manage the information regarding the various activities. Effective business communication
system helps the organization to build the result oriented structure as well as it also motivates the
employees to bring innovative ideas within in order to attain the adequate objectives and the
goals. Hence, a role of effective communication is very crucial for any industry. This helps the
employees to communicate with the upper-level management as well as it also helps the upper-
level management to gather the information in relevance with the issues occurring within the
workplace. The internal communication system is also the part of the effective communication
process and it helps the business process to increase the productivity and efficiency of the
employees of the organization. This helps the business to maintain the business relations,
flexibility and the transparency amongst the employees of the organization. Under this report, all
the strategies and the procedures will be discussed which will help the organization to overcome
the issues faced by the organization due to lack of effective communication processes. As per a
survey conducted to analyze the importance of the communication strategies, it is observed that
most of the companies have adopted this technique and apart from this, they have created a
separate team which determines the requirement of the organization in terms of the
communication strategies. This helps the organization to get updated in terms of the latest
technologies used for the communication procedures within the organization. As per the scenario
was given, an organization is dealing in the agricultural equipment. The organization is involved
in the procedure to provide these items to its local as well as international clients. Headquarters
of this company is situated in the Australia and apart from this; they are operating their activities

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in the India, Oman, Nigeria, and Vietnam. The whole organization is facing some
communication issues due to unique cultures followed by every country, failure of
communication processes and limited usage of social media platforms, etc. hence, appropriate
strategies and methods will be discussed to overcome from the situation of the issues faced by
the organization.

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Literature Review
For increasing the efficiency and the effectiveness of the work procedures of the organization,
communication strategies plays the vital role. It also helps the organization builds a unique
image in the dynamic business environment in order to enhance the performance of the
organization. With the adaptation of the effective communication strategies, upper-level
management i.e. managers and the directors are able to contact the employees directly and this
process also works on vice versa technique. Effective communication strategies help the
organization to maintain the transparency amongst the employees hence; it leads to the
achievement of desired goals for the organization. Apart from the above processes, it is
necessary to evaluate the model of communication adopted by the organization. Leaders and the
manager could take the best use from the effective communication processes as they can assign
the duties and the role of the adequate employees through the internal communication medium.
Apart from this, employees could also use the same platform to get clarifications in relevance to
their roles. While developing the communication strategy for the organization, all employees
must be invited to share their views to enhance the effectiveness of the organization. As this is
the best medium to reach the desired objectives, communication mediums must be developed on
the basis of majority obtained from the employees so that disputes over the communication
mediums could be avoided. In regards to adopting the adequate communication strategies for the
organization, management decides to adopt the strategies on the basis of determining the
communication strategies of other big companies in order to attain great results. This has opted
in relevance to the customers' complaints in regards to the lack of internal communication impact
over the organizational performance (Bery, et. al., 2015).

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Coca-Cola Company which is involved in the manufacturing of beverages and fast food items
has introduced a campaign named Coca-Cola Ambassador. Under this campaign, employees of
the organization have studied the way to convey their messages to the internal as well as to the
external stakeholders of the organization. Apart from this, they have also introduced a
communication medium through which employees can address the consumers’ queries. Apart
from Coca-Cola Company, there are many corporations exist who uses internal communication
system, as well as they, had adopted the feedback policy to improve their communication
processes effectively and efficiently (Iliff, 2016).

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Communication challenge
In the business environment, there are a lot of industries are available which uses communication
processes to enhance their efficiency. Whereas there are many corporations are available in the
business environment that still does not uses this technique and suffering from the collective
disputes, strikes on small issues, etc. While those corporations are enjoying success as well as
they had avoided the biggest challenge which was becoming the barrier for the organizational
success. To address the business challenge from the non-adaptation of communication system or
to avoid the use of internal communication system, some of the companies' examples are taken in
order to prove the effectiveness of the communication system. Companies are selected from the
transport industry, energy sector as well as from the production industry i.e. manufacturing field.
These all companies differ from each other in their working procedure as well as in their
strategies also differ but the common between them is the lack of adequate internal
communication system (Neves & Eisenberger, 2012).
Blackberry
This company was carrying the highest position in the mobile industry as their phones were very
famous and demanded in the business industry people. Their phones were also known as the
business class phones. With the effect of entry of Android operating system in the mobile
market, this company started losing its importance because, with the effect of time, they were
failed to adopt the same operating system in their functionalities. Hence, this is the biggest
failure due to internal communication system but yet this company is trying to gain their
goodwill back and for the same, they have adopted the latest technologies and the better
communication strategies in their operations (Peter, 2015).

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British Petroleum
This was a partnership firm and due to lack of appropriate measures of an internal
communication system, employees and the management were not able to convey the messages in
relevance with enhancing the performance of the business. As a result, various issues arise within
the organization along with this, partners of the firm also gets involved in the issues. Hence, to
avoid these kinds of issues, they have turned on the way to adopt effective communication
strategies to improve their performance (Kaul, 2014).
Enron
Due to the communication gap between the managers and the employees of the organization, the
company failed to meet the requirements of the organization. With the effect of this issue, a
company has adopted the strategies which could help the leaders to communicate with its team
mates effectively to bring the positive result for the organization (Ulmer & Pyle, 2016).
Star Princess Cruise Lines
Importance of communication process is kept on high priority for every organization. But this
organization was failed to do the same and due to this measure, the company lost its various
clients. With the effect of that incident, an organization has adopted latest and updated
communication strategies in order to achieve the targets and the desired objectives of the
organization (Camillo, Holt & Di Virgilio, 2016).
Thai Airways
This company’s communication system was so ineffective that its CEO needs to leave his job.
As this is the major source for establishing the employee-employer relationship but due to lack
of managerial control over the activities of the organization, various crises arise in the

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workplace. To improve the organizational performance, management adopted the
communication strategies to enhance their profitability as well as the goodwill in the dynamic
environment (Hiranburana, 2017).
Hence, the given organization in the scenario needs to adopt the effective communication
strategies in order to enhance the performance as well as to build the employee-employer
relationship.

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Future Strategies
As per the scenario provided in the case study, it is observed that future strategies will be
developed in relevance to the communication strategies for the organization. AS per the given
information, an organization is facing a number of challenges due to the lack of communication
strategies and they are as follows:
Instant communication to the consumers and employees
It has been evaluated that organization is not able to convey its messages and important
information to the employees as well as to its clients. Due to this, an organization is facing a
number of challenges such as loss of clients and indirectly it is leading to the loss of profits.
Along with these, managerial control is also lacking and an employees-employers relationship is
also getting affected (Goetsch & Davis, 2014).
Communication Barriers
Lack of communication strategies causes various issues to the organization such as ineffective
medium for contacting the employees internally. Updating the clients regularly in relevance to
their orders and apart from this, an organization is operating in a number of countries. Hence,
being an international organization, a company cannot afford the weak communication system
due to its international clients as well as a large number of employees. The organization is
struggling in controlling its employees due to the weak communication system and due to this,
the organization is moving towards the huge loss situations (Bargiela-Chiappini & Nickerson,
2014).

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Adverse Comment from clients
As the organization is lacking in the adequate communication system, hence; its clients are not
getting enough information in relevance to their orders and the products offered by the
organization. Due to this, clients may move towards the other organization for attaining better
services (Jin, Liu & Austin, 2014).
Unique Cultural factors
As organization is operating in various countries with unique cultures, it is obvious that all those
countries follow unique communication strategies and to cope up with them a universal or
common strategy needs to be adopted to enhance the success factors but due to lack of this kind
of information system, organization is failing to achieve its desired objectives (Bedwell, Fiore &
Salas, 2014).
Language issues
This issue does not carry much importance still it is counted as the issue. As the organizations,
headquarter is based in the Australia and the local language used in Australia is English whereas
countries like Nigeria, India, and Vietnam may not use the English as their local language.
Hence, this becomes the barrier in achieving adequate goals for the organization (Fall, et. al.,
2013).
Under development in digital and social media platforms
These are the two mediums of communication strategy through which various organizations have
increased their productivity and achieved next level targets. But due to non-adaptation of these
mediums in the communication strategy, an organization is failing to meet its customers' need