Business Communication Report for BTEC Diploma in Business

This report provides a detailed analysis of business communication, focusing on Tesco Ltd as a case study. It begins by explaining different types of business information, their sources, and purposes, including verbal and non-verbal methods. The report then delves into internal communication methods, followed by an evaluation of external corporate communications. It further explores legal and ethical issues related to business information, referencing the Data Protection Act 1998, the Freedom of Information Act 2000, and the Computer Misuse Act 1990. Operational issues, such as data security, backup, health and security, and organizational policies, are also discussed. Finally, the report outlines both electronic and non-electronic methods for communicating business information, such as notice boards. The report is designed to fulfill the requirements of a BTEC Level 3 Diploma in Business Unit 4 – Business Communication.

Businesses Communication

Table of Contents
INTRODUCTION ..........................................................................................................................1
TASK 1............................................................................................................................................1
P1 - explain different types of business information, their sources and purposes......................1
TASK 2............................................................................................................................................2
P2 Internal business information using three different methods appropriate to the user’s needs
.....................................................................................................................................................2
P3 Produce corporate communications......................................................................................2
P4 Evaluate the external corporate communications of an existing product or service..............3
TASK 3............................................................................................................................................3
P5 Explain the legal and ethical issues ......................................................................................3
P6 Explain the operational issues in relation to the use of business information.......................4
TASK 4............................................................................................................................................5
P7 Outline electronic and non-electronic methods for communicating .....................................5
CONCLUSION................................................................................................................................8
REFERRENCES..............................................................................................................................9

INTRODUCTION
Business Communication is goal oriented. The rules, regulations and policies of a
company have to be communicated to people within and outside the organization. This is
regulated by certain rules and norms. In early times, it was limited to paper-work, telephone calls
etc. But now with advanced of technology, we have cell phones, video conferencing, emails,
satellite communication to support business communication. Effective business communication
helps in building goodwill of an organization (Bovee, 2010). It is likewise vital to have a decent
correspondence framework in an association so that could help the firm in passing right and
valuable data. Tesco Ltd is an attire organization which gives ladies' and kids garments in UK.
TASK 1
P1 - explain different types of business information, their sources and purposes
Data is an information which is right, at time, and specific for any of a specific need it is
been displayed with the goal that all would get legitimate data which would help them in
understanding the things in an appropriate way. Data which is been assembled in an association
could help them inside and also it could be demolished remotely. Correspondence is required in
business as that would help the general population in exchanging the best possible data in the
middle of them so they could do their work in a right way as that would make them comprehend
the procedure or numerous different things which they need to remember. Or maybe
informations is profitable as that would influence the conduct and numerous different things in
the association (Guffey, and Loewy, 2010).
Tesco plc is a British multinational retailer. It is involved in the selling of clothing, home
products and food products. M&S was founded by Michael Marks and Thomas Spencer in 1884.
Tesco became the first British retailer to make a profit of over £1 billion, in 1998. However, in
2009 the company took a sudden slump which took many by surprise.
Types of
communication
Examples Description Purpose Source
Verbal Team Brief
meeting
Between all
customer sales
To inform the
staff of the offers
Internal: Finance
Department,
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assistants, section
coordinators,
managers and the
store manager
on that week.
Also to inform
them about how
the store sales
that week are
compared to other
stores in the
region.
Marketing
Department
External: Talking
about what
competitors are
doing.
Non verbal Face-to face
Interview
A performance
appraisal between
manager and
employee.
To discuss the
employers
performance in
the last year. Talk
about what the
employee has
done well and
what they need to
improve on.
Internal: Human
Resource
Department, Job
description,
person
specification
External:
Candidate cv/
application form,
reference from a
previous
employer,
Government
Laws on
discrimination.
TASK 2
P2 Internal business information using three different methods appropriate to the user’s needs
Covered in PPT.
P3 Produce corporate communications
Covered in poster
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P4 Evaluate the external corporate communications of an existing product or service
Outside corporate correspondence is the correspondence which is been done in the
middle of the organization and its outer buyers. Monsoon Ltd ought to do some numerous things
which would help them in drawing in an ever increasing number of clients, they ought to do
some of sort of an ad which would enjoyed by the general population in more sum. The notice
which is been finished by them ought to be in great way which will build the items mark esteem
which is been delivered by them. Pictures ought to be given in the notice ought to be attractive as
that would make the general population who are non clients would pull in towards them with the
goal that they could turn into their clients (Grunig, 2013). Notice ought to be finished by the
present day time as that would make them get more individuals who might impact in purchasing
the items shape them. It is basic for the organization to make their clients think about them and
should realize that why the item is vital for them and why they should purchase. Monsoon Ltd is
a garments organization which produces ladies and kids fabrics as they need to make materials as
per the current form for ladies' and they ought to be make youngsters attire as indicated by the
which would make them purchase draw in towards their organization.
TASK 3
P5 Explain the legal and ethical issues
Today l will be explaining the legal and ethical issues that relate to the use of business
information. l personally think that legal and ethical issues are usually to do with something that
involves people having to abide to a law, in most cases there will be a consequence for not
abiding with the law.
Most people do not feel safe in putting their personal staff on different social networks
like Facebook and Twitter, the reason being of many hackers invading other people's privacy.
Most businesses have different information about people working for them, that's when
the Data Protection Act 1998 protects the information held about people being misused ( Guffey
and Loewy, 2010). The information usually on the company's database must be: obtained fairly
and lawfully, only to be used for the purposes stated during collection, adequate relevant and not
excessive in relation to the intended use, accurate and up to date, not kept for longer than
necessary, proceed in line with your rights and also protected from transfer to an area outside the
European Economic Area unless adequate protection exists for that data in the area.
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Facebook tries to follow this Act, However recently a lot of people's personal accounts
have been hacked and people have been able to go on other people's accounts and post disturbing
information or pictures. This then breaks the Data Protection Act 1998 of obtaining personal
information fairly and lawfully. Facebook should have been able to stop those people invading
privacy.
There is also Freedom of Information Act 2000: (that came to effect in 2005) this
includes:
Right of access to information held by public authorities. This is when a person request
information to public authority, the authority has to be informed in writing by the public
authority whether it holds information of the description specified in the request, and if that is the
case, to have that information communicated back to them. Therefore, as there is a lot of post or
pictures posted on Facebook there is always information that the users need to get on the
networking site (Grunig, 2013). This suggesting that people are not being deprived from the
information that they need and also shows how Facebook is not breaking this law.
The Computer Misuse Act 1990: It is a law that does not allow certain activities when using
computers, this include: hacking into other people's systems, misusing software or helping a
person to gain access to protected files on someone's else's computer. Recently we have seen on
the BBC news on how they were hackers on Facebook and how there was no password
protection on users Facebook as the flaw meant that many accounts were viewable with only on
click. Below is the website you can find more information.
P6 Explain the operational issues in relation to the use of business information
Business Operations are that errand and that exercises which are been embraced by an
association so they could create the items which they use to give to their clients. The operations
use to help the organizations by which they could diminish the expenses and they could enhance
clients fulfilment (Griffin and et.al., 2010). Any of the administration ought to need to store and
deal with any of the informations. In the event that an association ought to need to ensure that
execution which is overseen in a legitimate route there are a few arrangements and techniques
which are:
 Security of data.
 Backup.
 Health and security,
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 Organisation Policies.
 Business duration designs.
Security of data- the data security administration use to manage keeping up the fidelity and the
accessibility of the hierarchical informations and the learning. Monsoon Ltd use to keep their
data on the IT frameworks , which are been relied upon the innovation. They should keep their
data which they are utilizing as a part of their association extremely secure as that would help
them in shield from the treat.
1. Backup- it is basic for the organization to have a reinforcement of their data as that
would help them in recuperating their data and the information on the off chance that it
would get erased or get cleared (Robles, 2012). It regards do as that would help the
general population of association to get a data again at the time on the off chance that
they required.
2. Health and security- they ought to have the best possible well-being and security
condition in their association as that would be useful in securing the staffs and the clients
which are in the association as that would make them feel secure at that place. There
ought to be numerous well-being instruments in the association as that would make
individuals be secure over the place(Du, Bhattacharya, and Sen, 2010).
3. Organisation policies- the arrangements which are identified with the association which
is valuable for them can ensure that the choice which is taken is influencing the staff:
 It ought to be reasonable to the general population.
 Meet lawful necessity.
TASK 4
P7 Outline electronic and non-electronic methods for communicating
Method of
communication
Key feature of the
communication
method
Audience
requirement
Example of audience
and situation where
you would use this
communication
Notice boards A notice board is a
display at which
The type of language
you are likely to see
This type of
communication
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important information
can be presented to
any who observes this
method of
communication. It can
be used as a
reprehension of
information and details
between managers and
employees without
face to face contact.
The use of this
communication
method is ideal for a
busy office that results
in the limitation of
available time at
which face to face
contact can occur. It is
likely to contain
important notices and
display
upon observing a
notice board can be
considered informal
yet informative this is
due to the fact it will
be observed by busy
employees who only
need to know the key
points. The most
important information
will be presented in an
easily understood
manor with short
precise sentences. The
reason for this would
be because the
employees of a
company will only
observe a notice board
for a small amount of
time before they
continue with their
work. The type of
people using this
method of
communication will
have an interest in the
company they are
working in and may be
looking to make a
bigger impact and
method will be used
mostly between staff
and managers to
inform those involved
as to the events, targets
as well as other
situations that they are
a part of and necessary
to know. Though these
notices may not be
permanent they will be
presented on the notice
board until they are no
longer needed or of us
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more opportunities in
their sector. All those
that use a notice board
don’t have to have a
excellent level of
reading and
understanding, they
just need to have the
ability to understand
the message of what is
being attempted to
communicate.
Face to face
interview
A face to face
interview tends to
occur within the
recruitment stage of a
business. The use of
this type of non-
verbal communication
is that it allows for an
employer to get to
know a potential
candidate and how
suitable they will be to
the company. It will
contain questions,
conversation on the
necessary interview
topic, a potential
agenda and more.
The audience
requirement regarding
this method of non-
electric
communication is that
those involved must
use potentially formal
language and body
language to ensure the
professionalism of the
meeting is maintained.
The attention span of
both the interview and
interviewee must be
positive to ensure that
the interview can be a
greatly informative,
enjoyable and
successful process, to
As mentioned before
this type of
communication is
likely to be used
through the
recruitment process.
However, it can also
be used with managers
and employees
through the process at
which the staffs within
an organisation have a
meeting to discuss
goals, achievements
and the potential need
for re-training. This
can be individual or as
a group. It can also be
set and displayed as an
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the best of the
companies’ ability.
Those who may have
specific needs and
requirements can be
assisted through this
type of communication
process, such as a
wheel chair user can
have their needs me
interview process.
CONCLUSION
From the above report it is being presumed that correspondence is on the device which
helps Monsoon in speaking with its workers and clients successfully. The powerful
correspondence wipes out the miss administration from the business concern. Report finishes up
viable method for exchanging business data builds the quantity of clients for the association.
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REFERRENCES
Books and journals
Bovee, C.L., 2010. Business Communication Today, 10/e. Pearson Education India.
Guffey, M.E. and Loewy, D., 2010. Business communication: Process and product. Cengage
Learning.
Grunig, J.E., 2013. Excellence in public relations and communication management. Routledge.
Du, S., Bhattacharya, C.B. and Sen, S., 2010. Maximizing business returns to corporate social
responsibility (CSR): The role of CSR communication. International Journal of
Management Reviews.12(1). pp.8-19.
Griffin, E.A., and et.al., 2010. A First Look at Communication Theory, Em Griffin. Details:
Boston: McGraw-Hill Higher Education. 2009. pp.230-265.
Robles, M.M., 2012. Executive perceptions of the top 10 soft skills needed in today’s workplace.
Business Communication Quarterly. 75(4). pp.453-465.
Schultz, F., Utz, S. and Göritz, A., 2011. Is the medium the message? Perceptions of and
reactions to crisis communication via twitter, blogs and traditional media. Public
relations review. 37(1). pp.20-27.
Fairhurst, G.T. and Grant, D., 2010. The social construction of leadership: A sailing guide.
Management Communication Quarterly. 24(2). pp.171-210.
Willmott, H., 2011. Journal list fetishism and the perversion of scholarship: reactivity and the
ABS list. Organization. 18(4). pp.429-442.
Welch, M., 2012. Appropriateness and acceptability: Employee perspectives of internal
communication. Public Relations Review. 38(2). pp.246-254.
Wagner, N., Hassanein, K. and Head, M., 2010. Computer use by older adults: A multi-
disciplinary review. Computers in human behaviour. 26(5). pp.870-882.
Online
Electronic Methods of Communication in Business. 2017. [Online]. Available through:
<http://smallbusiness.chron.com/electronic-methods-communication-business-
2934.html>. [Accessed on 20th July 2017].
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