Analysis of Effective Business Communication Strategies and Challenges

This report delves into the critical role of effective business communication within organizations, emphasizing its impact on internal processes, employer-employee relationships, and overall business success. It highlights the importance of communication in managing business activities, informing decisions, and motivating employees. The report explores communication challenges faced by companies like Thai Airways, Enron, Star Princess Cruise Lines, British Petroleum, and Zappos, analyzing how ineffective communication hinders growth. It then proposes future strategies, including timely information dissemination, improved communication flow, feedback mechanisms, cross-cultural programs, digital development, and addressing language differences, to overcome these barriers. The report underscores the need for organizations to adopt technical tools and drive effective communication to enhance performance and achieve planned growth, ultimately leading to improved business outcomes.

Running Head: Effective Business Communication
Effective Business Communication

Effective Business Communication 1
Contents
Introduction.................................................................................................................................................1
Literature Review........................................................................................................................................2
Communication Challenges faced by companies.........................................................................................3
Thai Airways............................................................................................................................................4
Enron.......................................................................................................................................................4
Star Princess Cruise Lines........................................................................................................................4
British Petroleum.....................................................................................................................................5
Zappos.....................................................................................................................................................5
Future Strategies which the company shall adopt.......................................................................................6
Timely communication of information with clients and employee of the company...............................6
Flow of communication in management.................................................................................................7
Feedback and redressal...........................................................................................................................7
Cross cultural programs...........................................................................................................................7
Digital development................................................................................................................................7
Difference in language.............................................................................................................................8
Recommendation........................................................................................................................................8
Lasswell's Model..........................................................................................................................................8
Aristotle's Model.........................................................................................................................................9
Cross-cultural practices model....................................................................................................................9
Conclusion and Implication.........................................................................................................................9
References.................................................................................................................................................11

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Introduction
Workplace communication is an effective tool with the help of which businesses manage the
internal process of in an organization. In every field of business, communication plays a crucial
role in managing the business activities and informing the decision of management to the lower
level of employees. With an inefficient management which lacks communication within the
organization, any business process cannot aim high to achieve their targets. Effective
communication creates employer employee relationship in the company, it assists the major
business activities, and also it motivates the employees to perform well. Comprising all these
activities initiate attainment of the objective. Thus, in today's world, it is necessary for a business
to maintain good communication in the internal process of their organization (Grunig, 2013).
It tool links the different level of management in an organization. Along with internal process,
the external process of the organization also improves the external environment of the
organization and initiating good business relationship in the market. The process also helps the
business to create transparency and flexibility within the organization, which creates trust on the
company.
The report will further discuss about the problems which a company faces due to lack of
communication in the internal process of the organization. Further, it also discusses the
benchmark company which overcame their business issues by adopting communication process.
Additionally, it also evaluates various techniques implemented by the company in order to
remove the barrier caused to the company with ineffective communication.

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In the current scenario, the company is holding the business activities in many countries like
India, Oman, and Australia etc. It provides agricultural equipment in the market. In the process
of initiating business communication with local and international clients, the company is facing
barriers which are resulting in failure of company's activities. Thus the report discusses situation
faced by the company and its outcomes.
Literature Review
For the purpose of increasing the efficiency and effectiveness in an organizational process, the
communication strategies play a crucial role. The process increases the efficiency of the internal
process of the organization which ultimately results in improvement of external process of the
organization. The company faces the problem of communication gap because they are unable to
understand the importance of communication in business context. They feel that communication
all the information with lower level of employee results in displacement of company's privacy.
Another aspect is that the top management of the organization feel that informing the lower level
of management about the decision which they have taken and initiating them to work on same
called effective communication (Jin, Liu, & Austin, 2014). But the matter of fact is that
communication includes informing as well as listening to the suggestions and problems of
employee. Most of the organization lacks the ability to adequately communication with
employees as well as client due to which the growth of the company is hampered (Goetsch, &
Davis, 2014).
According to Barrett, meaningful communication is a communication which educates the
employees and motivates them to support the strategy implement by the organization. The
process of communication brings positive impact on the organizational environment as it give

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opportunity to speak to every person connected with the organization. Further it shall also be
noted that communication increases the speed of work done in an organization and reduces
repetition work which results in success of the organization in the target market (Bargiela-
Chiappini, & Nickerson, 2014).
The technological innovation shall be implemented in a company along with effective
communication to work well in an organization. Most of the company uses these tools but in the
wrong direction. Thus, these tools shall be used in such a way that improves the internal
management process which in return benefits the company financially as well.
The Bayer Corporation works effectively in maintaining communication system within the
organization. The company holds nearly 200 employees, and none of the employees is
dissatisfied with the services provided by the company. They initiate to take feedback from the
employees in order to look after the problem they are facing in the internal management
(Tourish, 2014). Also to remove the barriers of communication the CEO of the company initiated
programs which can fit the organizational system.
Communication Challenges faced by companies
As discussed above, a business which efficiently uses the process of communication can achieve
the business goals defined. So it shall be known that the process is very crucial for the working
of the business. Like the company discussed in the case, there are many other companies whose
growth is hampered. There are many institutions in the market today which was suffering from
low-speed growth due to communication gap but they have somehow survived by using various
tools to initiate good communication in the organization (Christensen, & Cornelissen, 2013). In
order to address the challenges which a business faces due to non-adoption of communication

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system, some of the examples are discussed below analysis the issues and outcomes after the
adoption of communication system:
Thai Airways
Noticing the issue of the company, the fact was known that due to an ineffective communication
system, the organization had faced loss of many employees along with which the CEO of the
company also left his job. Further the company originated the method of proper communication
system within organization which initiated employer-employee relationship within them. The
managerial control on the organization was maintained with this effect which resulted in
employee retention policy of the organization. The work place crisis was resolved with this
effect and the management was also assisted by the lower level employees of the organization
which initiated innovation as well (Cornelissen, & Cornelissen, 2017).
Enron
In earlier times the company used to face problem in their management due to communication
gap. The managers used to differentiate themselves and other owner level employee which
created distress among employee resulting to which the growth was going in a negative
direction. To resolve the issue the company adopted positive leadership program with the aid of
which the employees were attracted to sit and work at their workplace, the process also created a
bond with the personnel of the company. Thus, due to this purpose the company worked with
proper coordination and initiated success of the organization (Ulmer, Sellnow, & Seeger, 2013).
Star Princess Cruise Lines
Nowadays the essence of communication is known to all organization and they uses it effectively
to drive benefits for the organization. But the Star Princess organization was unable to

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understand the importance of effective communication in the organizational process due to
which the company has to face many challenges in the process of business function. The core
objective of the business was disturbed due to this process. Further in order to resolve the issue
the company adopted and updated their management system with efficient and efficient
innovation communication techniques which increased the interest of customers as well as client
in the company, thus resulting in fulfillment of organizational objective (Jussila, Kärkkäinen, &
Aramo-Immonen, 2014).
British Petroleum
The company was initially originated as a partnership but due to ineffectively communication
within organization, the employee was unable to communicate the performance enhancement
program in the organization. The messages and decision of the organization were not properly
circulated in the organization due to which corrupt and partial information was delivered to the
employees of the organization. To resolve the problem the company implemented a particular
process through which the information will be informed and conveyed to every person in
organization including both lower and top level management. This process initiated adequate
communication in the organization which enhanced the current position of the company (Munro,
Munro, Lemmer, & Pretorius, 2015).
Zappos
Before the introduction effective combination the company managed the weird organizational
culture. The company faced the problem of managing the employee who had come from
different culture. Thus to resolve the issue the company approached employees and helped them
open up with the management of the company. They initiate to make themselves comfortable in

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the workplace, in order to do the same the company initiated functions to initiate formal as well
as informal relationships.
Thus, in the limelight of above events, it shall be noted that every organization needs to
implement the process of effective communication in their organization process. Also they need
to create employer employee program in order to enhance the resources available to them (Royle
& Laing, 2014).
Future Strategies which the company shall adopt
According to the case study provided, it has been observed that in order to eliminate the
communication barriers disturbing the growth of the company, the company shall implement
various techniques so that the planned growth of the company is achieved (Rosemann, & vom
Brocke, 2015). Further the issues and its redressals are discussed below:
Timely communication of information with clients and employee of the
company
The initial barrier in the growth process of the company that the company faces that there is
delay is circulation of information. The delay in communication results in delay in other
activities of the business resulting to which the whole business process is delayed. So the
management of the company needs to scrutinize the areas from where the delay is being made in
the organization and control and rectify them so that the information is communicated within
time.

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Flow of communication in management
Communication process in an organization is affected by various factors. These factors can
improve the efficiency and or decrease it. The company shall implement a sound process which
shall inform the client as well as the employees regarding the changes happening in the
organization. The clients shall be informed about the products and services and the response to
the client shall be communicated to the employees as well.
Feedback and redressal
Not always negative response provides negative impact on the growth of the organization. Many
times the growth is improved with criticism. In the organization, due to lack of adequate
communication system, the feedback of the client are not redressed properly and the
management is unable to understand that what the client wants to say. Thus, just like the
communication system between company and employees, there is should be a proper
communication system between company and clients as well (American Speech-Language-
Hearing Association, 2016).
Cross cultural programs
All organization holding their business activities in different countries have different culture
which affects the business function. Thus, looking at different aspects of the culture the
organization shall initiate activities which shall assist the flow of managerial activities. This will
provide support to expatriate employees as well.
Digital development
Social media is a platform which helps the organization to use innovative technology to
communicate with people outside their geographical boundaries as well. Thus, the company shall

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adopt the technical communication so that they can expand their target market and initiate
success of the business (Desai, Berger, & Higgs, 2016).
Difference in language
In order to communicate effective two people involving in the conversation should share the
same language so that they can easily understand the thinking of each other and help each other
in some way or other. There should be proper language communication in the internal as well as
an external process of the organization. The management shall learn to understand the problems
of clients and employees of different culture and community.
Recommendation
Thus with a view to evaluate and upgrade the organizational performance, it shall be noted that
the company shall adequate use technical tools and drive effective communication out of it. Also
the company shall understand the importance of communication process in an organization and
use them to increase the efficiency of the organization (Martin, & Nakayama, 2015).
Lasswell's Model
It is one of the most influential models under which various question are identified and answer in
order to initiate good communication organization. The company needs to understand that who
says what, n what channel, and to whom, with what effect. According to this model the
organization should use innovative technologies to communicate with clients (Keyton, et. al.,
2013).

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Aristotle's Model
This model defines five basic aspects which shall be considered and concentrated while looking
at the management system of an organization. Such factors are speaker, speech, occasion, effect
and audience. Thus, in this model the top management shall focus on their words while speaking
in the organization about the business functions.
Cross-cultural practices model
This model assists the company to manage the cross cultural activities and problems which the
organization is facing. The organization shall look after the mistakes which they have made in
past and then initiate a plan which shall overcome the drawbacks of the company (Lambert, &
Keogh, 2014).
Conclusion and Implication
Thus, from the above-mentioned events, it shall be concluded that there are various challenges
which the company faces if they have an inefficient communication system in their
organizational culture. Along with that, there are many aspects which assist the communication
process in an organization. To overcome the issue the company shall implement proper strategies
and make use of models of communication as well. For the purpose of success of the company,
adequate communication in the management system is necessary. And non-adoption of
communication plan can result in down growth of the company.
In order to remove the barriers caused due to communication, the company shall make use of
various models and theories of communication. There should be adequate communication in the
internal as well as an external process of the organization. Thus the company shall create a

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producer according to which information shall be communicated in the organization and
opinions and suggestions of the employees shall be entertained (Quintanilla, & Wahl, 2015). The
foremost important thing which the management shall do is that take control in the activities
happening in the organization and onto them. Through this process many problems will resolve.
Also the management shall motivate the employee to achieve their personal objective which
shall initiate the completion of organizational objective as well.