Business Communication Challenges and Strategies Report

This report delves into the crucial role of effective business communication within organizations, particularly for a company operating globally across diverse cultural landscapes. It begins by establishing the significance of clear and efficient information exchange in achieving organizational goals, highlighting how it fosters internal cohesion and facilitates external interactions. The report then reviews relevant literature and identifies common communication challenges, such as language barriers, cultural differences, and the need for adaptation to digital and social media platforms. Several case studies, including Blackberry, Star Princess Cruise Lines, Thai Airways, Enron, and British Petroleum, are examined to illustrate the impact of effective and ineffective communication strategies. The report concludes with suggestions for future strategies, focusing on the importance of adapting to cultural diversity, overcoming language barriers, and leveraging digital communication tools. Finally, it suggests the application of models such as Lasswell's and Cross-cultural practices model for effective communication.

Running Header: Effective Business Communication
Effective Business Communication
Authors ID:
Authors Name:

Effective Business Communication
Contents
Introduction.................................................................................................................................................3
Literature Review........................................................................................................................................3
Communication challenges.........................................................................................................................4
Blackberry...............................................................................................................................................4
Star Princess Cruise Lines.......................................................................................................................5
Thai Airways...........................................................................................................................................5
Enron-......................................................................................................................................................6
British Petroleum.....................................................................................................................................6
Future Strategies..........................................................................................................................................6
Suggestions..................................................................................................................................................7
Lasswell’s model......................................................................................................................................7
Cross-cultural practices model.................................................................................................................8
Conclusion & Recommendations.................................................................................................................9
References.................................................................................................................................................10

Effective Business Communication
Introduction
Exchanging or sharing of data inside the business corporation in order to achieve the
organizational advantages effective business communication is an appropriate approach which
can be adopted by the business entity (Inglis 2010). This procedure of exchange of data is
executed between the workforce internal organizational structure and furthermore who are
associated with the firm. This concept can likewise be named as the communication process
which is required to be done in order to execute development of the products and services. This
kind of communication is particularly concerned about the general exchange of data or
information which includes business operations and functionalities. Also, subsequently the
general exchange of information between the two business entities can be named as the
procedure of business communication. The idea has been considered as an urgent undertaking for
the business enterprise and furthermore assumes a critical part in every single business operation
and functionalities. It helps in overseeing and keeping up the information which is observational
for the achievement and development of a business. A powerful business communication aids the
business organization in building up a business situated structure and furthermore it persuades
the workforce to bring inventive and innovative thoughts in order to attain the objectives and
goals. The communication procedure is the interfacing span which connects or associates all the
chain of importance within the organizational structure. It gives differed scope of helps and
alternatives to the employees to build relations with each other and furthermore also from the
upper-level staff. On the premise of the given situation, the business corporation is working its
business operations for giving agricultural equipment's. The business entity is headquartered in
Australia and furthermore works in India, Oman, Nigeria, and Vietnam (Aula 2014). The
beneath executed is the report, which have been dissected and centered on the compelling
communication process which can be used by the business associations for developing the
business.
Literature Review
As per the executed analysis by (Inglis 2010) the concept of effective business communication
has been made focused on development and enhancing the productivity and viability of the
business organization. This has also been considered as one of the key part of the communication
procedure for a business organization. The communication procedure, if executed in a successful
way will help in building up the goodwill and brand value of the business corporation. It aids in
developing a distinct image of the company and will empower the business element in
supporting in the focused business condition. An effective communication process will keep up a
high state of clarity inside the organizational structure and which will empower the business
association in accomplishing the coveted objectives and targets. Additionally, it is of very much
significance for executing an assessment of the embraced models or communication systems.
The best case of the usage of the communication procedure is, the senior authorities can assign

Effective Business Communication
or allot the tasks to the colleagues by making utilization of internal communication system which
has been implemented by the company. A successful communication system will be proven more
successful after considering the perspectives and thoughts of the workforce inside the business
corporation (Austin & Pinkleton, 2015). Furthermore, the same can be considered as the most
significant and compelling means for accomplishing the coveted business objectives and targets.
So as to receive the business communication systems, the arrangement improvement group of the
business entity is required to execute a detailed survey over the organizational structure and the
culture. It has likewise been noticed that the communication procedure additionally empowers
the business organization to settle the questions and issues of the customers and give
arrangements over the same and this will build the fulfillment level of the buyers. A more
elevated amount of fulfillment of the customers displays a high brand dedication and solid
goodwill (Azziz, 2013). There will be foundation of better and solid bonds with the partners
which will likewise be demonstrated valuable for the business substance as partners are
considered as particularly huge in the execution of the vast majority of the operations of the
business company.
Coca-Cola is a multinational corporation which has been considered as a relevant example for
the above mentioned scenario. The business entity is a manufacturing firm, which is operating its
business in beverages and fast food items. An advertising campaign named Coca-Cola
Ambassador has been launched by the business corporation. Providing training sessions to the
existing employees so as to aid them with the better and improved methods of communication
for communicating with the stakeholders was the key motive of the advertising campaign. For
solving the issues and queries of the customers the company developed a communication
mechanism. The main feature of this mechanism was addressing and solving the queries of the
clients. Introduction of this system resulted in enhancement in the satisfaction level of the
consumers (Barrelas, 2010)).
Communication challenges
The challenges are the liable factors which are considered as very much significant for the failure
of the interpersonal communication mechanism (Bery et al., 2015). Lack in the efficiency of
utilizing the tools and mechanisms of communication are the major reasons due to which the
company suffers various issues and problems. The communication barriers can make your
message distorted and due to which wastage of time and money will be done. And also there will
be confusion between the employees and the clients. Communication strategies are required to be
implemented for addressing the business challenges which may come-up as a result of non-
adoption of relevant communication techniques and tools. The below demonstrated are the
examples which has been discussed as follows for proving the effectiveness of the adoption of
the communication strategies (Brandler & Roman, 2015).

Effective Business Communication
Blackberry
The brand has been considered as one of the well-renowned names in the sector of cell phones
and other consumer electronic appliances. It has also been ranked in the top of the multinational
corporation in the mobile industry. This position was enjoyed by the entity due a high demand
for the products and the services in the past. The business corporation offers a premium range of
products to the consumers. For instance, the BlackBerry cell phones were installed with some
professional features and applications which were beneficial to a business class individual. But
the emergence of the Android operating system in the mobile market made the business entity to
suffer huge losses and also a decline in its market share was also observed (Coombs, 2014). Non-
adoption of this system has been considered as one of the biggest reasons for the failure suffered
by the entity. Apart from this, the poor internal communication of the corporation has also been
found liable reasons for the problems experienced by the entity. As per the recent survey
conducted on the market conditions of the brand, it has been analyzed that the company has been
trying sustaining and regaining the market position back. For doing the same the business
corporation has adopted number of contemporary communication strategies and mechanisms.
Star Princess Cruise Lines
There a key role of a communication mechanism in every business corporation. Star Princess
Cruise Lines is a multinational corporation which is at the leading position in the cruise lines
service provider (Rahmanjmc 2015). The entity suffered a failure in operating the business in an
effective manner due to an ineffective communication system and also the strategies were not
appropriate which were adopted earlier by the entity. And as a result the business corporation
experienced huge losses, such as decline in the brand equity, decreasing market share and
customer base. Contemporary and most updated mechanisms and communication approaches
were adopted by the business entity so as to sustain in the competitive environment.
Thai Airways
The next examples are of Thai Airways International which is a publicly governed company. The
business entity is executing the operations by the name of Thai. Number of issues was suffered
by the adoption of the ineffective communication mechanism (Vashurina 2017). Moreover, the
CEO of the brand was forced to resign from his post due to the implementation of the in-
appropriate strategies. Also the lack in the control over the managerial operations resulted in
several such issues which made the business entity to suffer huge losses. Improved and updated
communication strategies have been considered as one of the solution for dealing the above
mentioned problems.

Effective Business Communication
Enron-
Energy commodities and services based activities are the core operations which are executed by
Enron, which is the next example and is considered as relevant for the given scenario (Sanoff,
2016). The business entity is an American multinational corporation. For the past few years, the
business entity was suffering through several issues due to the adoption of the inappropriate
communication procedures. The communication tactics and plans implemented within the
organizational structure were not capable of providing any kinds of benefits to the business
management (Shockley-Zalabak, 2014). Moreover, the negative impacts of in-effective
communication strategies were observed on the operations and functionalities of the entity.
Adoption of the most updated and contemporary versions of the communication strategies were
considered as the solution for the issues which were faced by the business entity. The focus was
diverted towards ‘communication-based leader responsibilities’ and the main aim of this
approach was accomplishment of the desired goals and objectives of the business organization.
British Petroleum
British petroleum is the multinational brand name in the oil and gas sector (Taleghani & Liyasi,
2013). Lack of internal communication system is the main reason for the business entity, to face
a number of issues and problems. This also led in development of communication gaps between
the workforce and the managerial staff and due to this they were not able to convey the relevant
and significant information with each other. This also made the business corporation to suffer a
number of problems and for dealing the same to tackle from the same the business has turned on
the way to adopt effective communication strategies.
Future Strategies
On the basis of the above executed analysis it has been concluded future strategies are connected
and are developed after considering the communication strategies (Dozier, Grunig & Grunig,
2013). The below analyzed are the issues which are faced by the above mentioned company:
Distinct cultural variables: The entity has been executing business operations in different
regions and that with unique cultures and this is the purpose behind the diversity found in the
workforce. To adapt up to such a diversified workforce, the business corporation will be
confronting various issues while building up the communication procedures (Percy & Elliott,

Effective Business Communication
2016). This can be demonstrated tricky for the company as the entity should design and plan the
procedures after considering each and every prerequisites and social components of the
employees.
Language barriers: Language has been considered as one of the fundamental segments in the
communication procedure and is likewise one reason for the issue faced by the business entity.
As the business association is an Australian based firm and the local language spoken in
Australia is English. Whereas, in the regions like Nigeria, India, and Vietnam a similar language
is not spoken in comparison with Australia as their local languages are distinct (Smith, 2013).
Furthermore, for this situation, the business entity can confront issues while working business in
these nations.
Under development in digital and social media platforms: Digital and social media has been
considered as the two major and most effective contemporary platforms of communication.
Adoption of these strategies will bring a development and an enhancement in the performance
level and productivity of the firm (McNair, 2017). This also aids in the accomplishments of the
desired goals and targets. But non-adoption of these mediums as the communication strategy can
bring negative impacts over the business corporation.
Suggestions
The below mentioned are the suggestions which involves the combination of the communication
theories and models and this has been done for accomplishment of the goals and desired
objectives.
Lasswell’s model
This model is concerned about the improvement of the correspondence procedures and this
includes the adoption of the media for bringing developments through utilizing different
mediums of communication within the business entity (Guerrero, Andersen & Afifi, 2017). The
accompanying are the fundamental segments which are the reasons behind the improvement,
who says what, in which channel, to whom and with what impact. As per this model, the
business association has been making utilization of the refreshed and contemporary mediums, for
example, the internet, TV, radio, and so on to build up the communication procedure with the
customers (Barrelas, 2010).

Effective Business Communication
Figure 1 Lasswell’s model
(Source: https://www.google.co.in/search?q=Lasswell
%E2%80%99s+model&dcr=0&source=lnms&tbm=isch&sa=X&ved=0ahUKEwj4rOLHx5LWA
hVEuI8KHbTbChMQ_AUICigB&biw=1242&bih=557#imgrc=mL0fGFCboS93EM:, 2017)
Cross-cultural practices model
This is one of the most significant model which is concerned with solving the queries and
problems which the business organization suffers due to the varied and distinct cultures and
religions followed by the different nations (Akam, 2011). The approach has been sub-divided
under the following three types of activities, sociocultural, reflective and the critical practices.
The first segment is the reflective practice model, under which an evaluation of the past
experiences is executed by the business entity so as to develop the performance level. The nest is
the sociocultural practice, according to which a company can adopt and implement the strategy
after considering the provided feedbacks from the clients (Austin, & Pinkleton, 2015). This
brings development and also increases the productivity. Strength can also be built by the

Effective Business Communication
business entity and which should be aiding in attaining the competitive advantage in the business
environment and will also enable the firm to create a lead over the competitors.
Conclusion & Recommendations
In the spotlight of the above-executed analysis it has been concluded that effective
business communication is one of the significant component which has been considered as
essential in the achievement and development of the business entity. The above executed
analysis has been made focusing on the difficulties and the issues which are confronted by the
Australian business enterprise which has been managing in the agricultural items and
administrations. The business entity has been confronting various issues due to the adoption of
wrong methodologies of communication and to conquer similar difficulties the business
corporation is required to adopt different models and practices of communication.
 Adoption of the most updated and contemporary mediums and platforms of
communication and also an implementation of effective tools of communication should
be done by the business entity.
 Collective clashes because of absence of inner communication measures, lessening in the
customer base and minimization in the productivity because of wrong communication
and the data provided to the organization, and so on are the issues over which a few
practices and policies are required to be executed within the workplace concerning the
techniques of communication. This will empower the business association in the
achievement of the coveted objectives and targets.

Effective Business Communication
References
Akam, V., (2011). Business Communication Today: Englewood Cliffs. NY: Prentice-Hall
Randon House Inc. 97-101.
Aula, S., (2014). The Problem With The English Language In India. Retrieved on 7th September
2017 From https://www.forbes.com/sites/realspin/2014/11/06/the-problem-with-the-
english-language-in-india/#56c89626403e
Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relations management: Planning and
managing effective communication campaigns(Vol. 10). Routledge.
Austin, E. W., & Pinkleton, B. E. (2015). Strategic public relations management: Planning and
managing effective communication campaigns(Vol. 10). Routledge.
Azziz, E. R., (2013). Meeting the Challenges of Communicating in a Large, Complex,
Heterogenous Enterprise. Retrieved on 7th September 2017 From
http://www.huffingtonpost.com/dr-ricardo-azziz/meeting-the-challenges-
of_b_2759662.html
Barrelas, A., (2010). An Experimental Approach to Organization Communication. UK:
Heinemann publishers. 28-35
Barrelas, A., (2010). An Experimental Approach to Organization Communication. UK:
Heinemann publishers. 28-35
Bery, B., Otieno, A., Waiganjo, E.W., & Njeru, A., (2015). Effect of Employee Communication
on Organization Performance: in Kenya’s Horticultural Sector. International Journal of
Business Administration. 6(2). 138-145
Brandler, S., & Roman, C. P. (2015). Group work: Skills and strategies for effective
interventions. Routledge.
Coombs, W. T. (2014). Ongoing crisis communication: Planning, managing, and responding.
Sage Publications.
Dozier, D. M., Grunig, L. A., & Grunig, J. E. (2013). Manager's guide to excellence in public
relations and communication management. Routledge.
Guerrero, L. K., Andersen, P. A., & Afifi, W. A. (2017). Close encounters: Communication in
relationships. Sage Publications.

Effective Business Communication
Inglis, M.Y. (2010). Effective business communication, Retrieved on 7th September 2017. From
http://www.stjohnbchurch.org/jobclub/Presentations/Writing%20Business
%20Communications.pdf.
McNair, B. (2017). An introduction to political communication. Taylor & Francis.
Percy, L., & Elliott, R. H. (2016). Strategic advertising management. Oxford University Press.
Rahmanjmc, (2015). Lasswell’s Model of Communication. Retrieved on 7nd September 2017
from https://rahmanjmc.wordpress.com/2015/02/09/lasswells-model-of-communcation/
Sanoff, H. (2016). Integrating Programming, Evaluation and Participation in Design (Routledge
Revivals): A Theory Z Approach. Routledge.
Shockley-Zalabak, P. (2014). Fundamentals of organizational communication. Pearson.
Shockley-Zalabak, P. (2014). Fundamentals of organizational communication. Pearson.
Smith, R. D. (2013). Strategic planning for public relations. Routledge.
Taleghani. M, & Liyasi, M. N. (2013). Organization's Mission Statement and Organizational
Performance: Universal Journal of Management and Social Sciences. 3(8). 32-39
Vashurina, A., (2017). How To Overcome Communication Challenges Within A Global
Company. Retrieved on 7nd September 2017 from
https://www.forbes.com/sites/forbescommunicationscouncil/2017/07/03/how-to-
overcome-communication-challenges-within-a-global-company/#3b5d05145a0d