The Positive Influence of Social Media on Business Communication

This report investigates the significant role of social media in modern business communication, focusing on its positive influence on both internal and external aspects. It explores how social media platforms facilitate effective communication with customers, enhance sales, and provide valuable avenues for promoting products and services. The report highlights the impact of social media on external communication, including marketing and advertising strategies, and the importance of managing customer feedback. Furthermore, it examines how social media fosters improved internal communication, teamwork, and organizational culture. The report concludes that social media is a crucial tool for businesses, contributing to increased sales, improved profitability, and enhanced customer and employee engagement.

Running head: Business communication
Business Communication

1
Social Media is a Positive Influence on Internal and External Business Communication
Businesses are shifting to digital platforms and also the media helps the customers to
collaborate and interact with the organizations. As the companies are increasing and expanding
the activities it is evaluated that social media plays a significant role in the operations of the
organization. Social media is changing the way in which the organizations communicate. Yes,
social media is a positive influence on internal and external business communication. In this
paper, the discussion will be made on the social media that gives direct impact on the external
and internal business communication (Wilson, 2014).
Social media impact on the external business communication
It is seen that the social media helps the organization to promote its products and services
in the market. Through proper promotional techniques the organization communicates
effectively with the consumers. External communication is a communicative effort specifically
for individuals and public who are interested in the organization. External communication gives
emphasis on spreading news and information to customers, public. The examples of external
communication are press releases, direct mailing, and newsletter. Social media is a platform that
helps the consumers to gain knowledge about the products and services offered by the
consumers.
Through social media, the organization tries to communicate with the customers in a
proper manner. It is evaluated that through social media the company enhances the overall sales
of the products and services. The positive impact that is given by the social media on external
business communication is the enhancement in the overall sales of the organization. Like
Amazon promote and interact with the customers by giving advertisements on Facebook or on
websites. Advertisements that are given by the company are in such a manner that induces
customers to buy the products and services offered by the company (Guffey and Loewy, 2012).
The negative impact is also seen by taking into consideration media. It is seen that many
times customers also give negative feedback that impact on the buying behavior of the
customers. Like for example on the page of Amazon, the customer gives negative feedback and

2
if other customer sees it then it can change the mindset to purchase the product (Narasimhan,
Bajaj, Kiraly and Bezos, 2016).
So, it is seen that social media gives a positive impact on the external business
communication as compared to negative impact. The negative impact is less than the positive
impact. So, social media helps to communicate effectively with the customers and also it helps to
increase sales (Kaul, 2014).
Social media impact on the internal business communication
Social media gives a positive impact on the internal business communication, as it helps
to increase the culture of the organization. Through social media, the employees can know about
the special occasions like birthdays and anniversaries. So it helps to increase the culture of the
business. By social media, teamwork is also enhanced in an effective manner. The employees
can communicate properly by taking into consideration the social media.
Social media gives negative impact on the internal business communication, as
employees will spend more time using social websites and the focus will also be reduced from
the work assigned to them. So, it is seen that social media helps to increase the teamwork and
culture of the organization. The negative impact is less than the positive impact. So, social
media is useful for the organization to conduct the activities (Cardon and Marshall, 2015).
Social media increases growth
Yes, it is evaluated that social media helps the organization to increase the overall sales
and profitability. The organization gives an effective advertisement that induces customers to
purchase the products and services. The customers also gain knowledge by reviewing the
advertisements given by the company. For example, Maggi introduces many flavors and the
company promotes it by giving advertisements.
The growth can also be reduced if the company is not able to attain goodwill in the
market. Goodwill is essential to conduct the activities of the organization. So, social media
increases the overall sales and profitability of the company.

3
Positive impact of social media on the business and on the consumers
Social media gives enhancement in the sales and profitability of the organization. For
example: if Amazon gives effective advertisements like discounts then the overall sales can be
increased. The consumers can also achieve a positive outcome by getting knowledge about the
products and services offered by the company. Through social media, only the consumers get to
know about the products and services (Grant and Taylor, 2014).
So, it is concluded that positive outcome can be attained by both organization and
consumers by taking into consideration social media. Organization and consumers both gain
knowledge related to the products and services offered by the companies (Bovee, Thill and
Raina, 2016).
Social media useful for internal and external business communication
Social media is a useful technique taken into consideration for external and internal
business communication. To communicate properly it is seen that the company tries to promote
the products and services by considering social media platform so that overall sales and
profitability can be enhanced. So, it can be stated that social media is a platform that gives a
positive influence on internal and external business communication. The companies can
effectively communicate with the customers with the use of social media platform like Facebook
and different websites. The customer gives reviews also after purchasing the products from the
companies. Reviews of the customers help to analyze the overall performance and also the
satisfaction level of the customers. The companies analyze it by taking into consideration the
feedback of the customers (Eisenberg, Johnson, and Pieterson, 2015).
So, by analyzing the paper it is concluded that social media gives a positive impact on the
overall activities of the organization. It helps to accomplish goals and objectives in an effective
manner. It is also stated that if proper communication is there then it can help to increase the
growth of the organization in the market. Satisfaction level is important to increase the sales of
the company. Also, social media helps to increase team spirit and the culture of the organization.

4
References
Bovee, C.L., Thill, J.V. and Raina, R.L., 2016. Business communication today. Pearson
Education India.

5
Cardon, P.W. and Marshall, B., 2015. The hype and reality of social media use for work
collaboration and team communication. International Journal of Business
Communication, 52(3), pp.273-293.
Eisenberg, E.M., Johnson, Z. and Pieterson, W., 2015. Leveraging social networks for strategic
success. International Journal of Business Communication, 52(1), pp.143-154.
Grant, A.D. and Taylor, A., 2014. Communication essentials for female executives to develop
leadership presence: Getting beyond the barriers of understating accomplishment. Business
Horizons, 57(1), pp.73-83.
Guffey, M.E. and Loewy, D., 2012. Essentials of business communication. Cengage Learning.
Kaul, A., 2014. Effective business communication. PHI Learning Pvt. Ltd..
Narasimhan, S., Bajaj, G.B., Kiraly, K.P. and Bezos, J.P., Amazon Technologies, Inc.,
2016. Communication management based on communication events. U.S. Patent 9,386,427.
Wilson, J., 2014. Essentials of business research: A guide to doing your research project. Sage.