University Business Communication Case Study Analysis Report - BUS101

This report analyzes business communication within the fitness industry, focusing on the communication needs of gym owners, exercise professionals, and personal trainers. It explores the importance of ethical conduct, stakeholder engagement, and the role of communication models like the Shannon-Weaver and interactive models. The report examines the need for effective communication strategies, including the development of a code of conduct, understanding ethical concerns, and attracting potential customers through training and development initiatives. Recommendations include introducing effective organizational designs, proper monitoring of ethical issues, and developing computer-mediated relationship strategies. The report highlights the significance of communication in fostering strong relationships and ensuring organizational performance, providing insights into how to improve workplace communication and address challenges within the fitness sector. The report also highlights the need to develop a strong internal fit model to clarify the strategic direction for the members and also suggests that research is very important to understand the ethical issues and moral challenges.

Running head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the student
Name of the university
Author note

1BUSINESS COMMUNICATION
Table of contents
Introduction.................................................................................................................................. 2
Overview of communication needs..............................................................................................2
Communication models...............................................................................................................2
Conclusion................................................................................................................................... 3
Recommendations....................................................................................................................... 3
Reference list and bibliography....................................................................................................5

2BUSINESS COMMUNICATION
Introduction
Communication plays a significant role in case of developing good relationship between
the management and employees, which indirectly ensures the organizational productivity1. It is
true that communication with stakeholders can play an important role for attracting the
stakeholders towards funding in the organizational development process. The purpose of the
study is to focus on understanding the communication needs in the fitness industry. Highlighting
different communication theories and those effective implications in case of improving the
stakeholder communication processes have been described. At the end of the study,
recommendations have been provided which can ensure the better communication in the fitness
sector.
Overview of communication needs
In order to ensure the communication standard in the workplace, it is very important for
developing the code of conduct. In the first case, it has been mentioned that the first group
needs to focus on introducing effective code of conduct by making the collaboration with
government members. On the other hand, ensuring the positive workplace environment and
developing effective communication, collecting the feedbacks from gym owners, personal
trainers and exercise professionals2. This can help to ensure the ethical standard in the
workplace. It cannot be denied that ethical concerns have become common issue in every
business sector. In this situation, understanding the ethical and moral issues and it impact on
the workplace environment needs to be analyzed3. Through the proper interaction with the
stakeholders, it can be easier to understand the challenges faced by them in the workplace4.
1 Assadi, S., Khanna, S., Li, Y. and Yaroslavtsev, G., 2016. Maximum matchings in dynamic graph
streams and the simultaneous communication model. In Proceedings of the twenty-seventh annual ACM-
SIAM symposium on Discrete algorithms (pp. 1345-1364). Society for Industrial and Applied Mathematics.
2 Escobar-Rodríguez, T. and Bonsón-Fernández, R., 2017. Facebook practices for business
communication among fashion retailers. Journal of Fashion Marketing and Management: An International
Journal, 21(1), pp.33-50.
3 Barnlund, D.C., 2017. A transactional model of communication. In Communication theory (pp. 47-57).
Routledge.
4 Chude-Okonkwo, U.A., Malekian, R. and Maharaj, B.S., 2016. Molecular communication model for
targeted drug delivery in multiple disease sites with diversely expressed enzymes. IEEE transactions on
nanobioscience, 15(3), pp.230-245.

3BUSINESS COMMUNICATION
Based on those situations the initiatives can be adopted by the organization. In the third case,
analyzing the communication needs it has been identified that servicing the standard quality of
services so that the potential customers can be attracted the training and development
initiatives need to be introduced. Analyzing the need in this group, it can be said that through
the effective communication with the potential customers, it can be easier for the gym
authorities to understanding their needs, which can drive the effective personal training plan.
Communication models
In order to explain the human communication processes, the communication models
play an effective role. In the year 1948, the Shannon and Weaver’s communication model was
developed. In this model, the process of communication through the effective message sharing
between sender and receiver’s contribution has been described. The major concept of this
model has been developed by effective implications of message transferring process. This kind
of communication practices are being done through different mediums like telephone, radio and
others. Analyzing the emerging business environment, it cannot be denied that social media has
become an important contributor in the business communication process. With the effective use
of internet, it can be easier for the company to ensure the standard customer relationship5. In
order to improve the code of conduct in the workplace, interactive communication model can
play an important role. In the interactive communication model, a message is being channeled
by the sender. In the interactive communication model, both the verbal and non-verbal
communications are being done. By exchanging the knowledge and ideas, the interactive
communication model mostly used in the case of feedback sharing processes. It cannot be
denied that in order to examining the issues, it is very important for collecting the feedbacks
from the people who are associated with the organization. Understanding the ethical concerns
in the workplace, interactive communication model can play an important role for analyzing both
the failure and success in the organization. Analyzing the theoretical frameworks
communication, it can be said that based on the values as well as human ideas, the
communication processes are being changed. In case of transactional communication model,
ongoing changes in the communication process can be highlighted.
5 Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the idea of
dialogue. In Public relations theory (pp. 111-131). Routledge.

4BUSINESS COMMUNICATION
Conclusion
In this study, it can be concluded that effective implication of communication strategies
are very important for ensuring the standard organizational performance. It is true that
depending on the emerging business environment, development of effective communication
strategy has become necessary for developing the strong relationship between the
management, employees and customers. Analyzing the situations of three groups, it can be
said that in order to ensure the standard performance and dealing with the ethical issues,
satisfying the communication needs are compulsory.
Recommendations
Analyzing the above situations and communication needs in three groups it can be
suggested that in order to develop code of conduct it I very important for the government to
introduce an effective organizational design so that that the strategic direction can be clarified
to the individuals. Before developing the code of conduct, it is very important for the
organization to understand the emerging situational issues. Analyzing different aspects of
management is also very important for introducing an effective communication plan. Using the
strong internal fit model, mission as well as strategic execution can be clarified to the members,
which can help to deal with the internal situations in the workplace.
In case of satisfying the communication needs of second group, it can be said that
research is very important. Understanding the ethical issue and morale challenges, proper
monitoring is needed to be developed so that the actual situation can be analyzed. In this case,
with the effective implementation of interactive communication model, both the verbal and non-
verbal concerns of the employees can be analyzed. By continuing this, it can also be said that
based on the information gathering processes, it can be easier to identify the actual cause
behind the issue, which can help to bring the betterment in the workplace.
In case of third group, computer mediated relationship strategy needs to be developed in
the workplace. This strategy can play an important role for improving the existing bond between
potential target customers and employers can be developed, in which based on the needs and
demands of the customers, the training and development plan can be developed for managing
the quality standard in the fitness industry.

5BUSINESS COMMUNICATION
Reference list and bibliography
Assadi, S., Khanna, S., Li, Y. and Yaroslavtsev, G., 2016. Maximum matchings in dynamic
graph streams and the simultaneous communication model. In Proceedings of the twenty-
seventh annual ACM-SIAM symposium on Discrete algorithms (pp. 1345-1364). Society for
Industrial and Applied Mathematics.
Barnlund, D.C., 2017. A transactional model of communication. In Communication theory (pp.
47-57). Routledge.
Bovée, C.L., Thill, J.V. and Raina, R.L., 2016. Business communication today. Pearson
Education India.
Chude-Okonkwo, U.A., Malekian, R. and Maharaj, B.S., 2016. Molecular communication model
for targeted drug delivery in multiple disease sites with diversely expressed enzymes. IEEE
transactions on nanobioscience, 15(3), pp.230-245.
Escobar-Rodríguez, T. and Bonsón-Fernández, R., 2017. Facebook practices for business
communication among fashion retailers. Journal of Fashion Marketing and Management: An
International Journal, 21(1), pp.33-50.
Pearson, R., 2017. Business ethics as communication ethics: Public relations practice and the
idea of dialogue. In Public relations theory (pp. 111-131). Routledge.