Business Communication: Sustainable Approach, CSR Strategies Report

This report provides a comprehensive overview of business communication, exploring its role in organizations and its connection to sustainable business strategies and management. It examines how companies can adopt ethical and sustainable approaches, including examples of strategies used to operate ethically. The report delves into Corporate Social Responsibility (CSR) practices, comparing and contrasting the approaches of micro, SME, and corporate businesses, and discussing methods for measuring the success of these strategies. Additionally, it includes a reflective section analyzing the skills gained by the student during the report development process, highlighting both strengths and areas for improvement in communication, teamwork, and problem-solving. The report emphasizes the importance of sustainability, ethical practices, and CSR in enhancing brand value and achieving business goals.

Foundation of
Business
Communication

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Part 1- Individual report.........................................................................................................3
Introduction............................................................................................................................3
Explanation of a sustainable approach to business strategy and management- evidence by
example of strategies that business use to operate in an ethical and sustainable way............3
Different approaches to CSR of Micro, SME and Corporate Business are their approaches
similar? Are there difference and how can you measure success in their CSR strategies?....5
Part 2- Reflection....................................................................................................................6
CONCLUSION................................................................................................................................8
REFRENCES.................................................................................................................................10

INTRODUCTION
Business communication is considered as procedure of sharing information among the
peoples inside as well as outside an organization. In a firm effective business communication is
consider as how an employees and employer or superior interact with each others in order to
attain their desire goal as well as objective. Its main purpose is to enhance organization practices
as well as minimise errors (Bray, Markham and Cubrinovski, 2017). The aim of conducting this
report is to understand about the business communication and how sustainable approach linked
with business strategies as well as management, it also include how a company adopt these
strategies in the ethical and sustainable manner. Along with this it will also include CSR
approaches for micro, SME and corporate business and how it can be measure as succession
strategies as well as it will also include reflective report that include different skills which are
gain by researcher while developing report.
MAIN BODY
Part 1- Individual report
Introduction
Business management is considered as a procedure of organizing peoples in order to
accomplish desire or targeted goal and objective of business unit. This term will include several
factors like organising, planning, leading, staffing, controlling, directing, motivating and many
more which all help in attainment of all the listed goal as well as targets. In addition to this they
will also include planning related to CSR (Corporate social responsibilities) activities through
which a business unit can enhance their goodwill at marketplace and brand value at the
marketplace (Clark, 2014). This part of report will include sustainable approaches related to
business strategies and management which can be use in ethical and sustainable manner. In
addition to this it will also include CSR activities which are conducted by micro, SME and
corporate business units in order to increase their market value and brand image at marketplace.
Explanation of a sustainable approach to business strategy and management- evidence by
example of strategies that business use to operate in an ethical and sustainable way.
Sustainability is very important concept for running business in successful and effective
manner in order to achieve goal and objectives (Ehret, 2013). It has to be followed by each and

every business running at environment. This approach is suitable for business strategy as well as
management so that profits can be maximised. In order to adopt sustainability, strategies have to
be followed by business in an ethical as well as sustainable way. It is very necessary to run
business in an ethical as well as sustainable manner. The ethical businesses are renowned as well
as possess good image at marketplace. This is very crucial for each and every business to carry
their activities and operations in ethical and sustainable manner.
Business strategy is defined as trends about how company is operating at marketplace.
With change in time, there is rise in environmental awareness which leads business to forms and
incorporates sustainable approaches for carrying out activities. For some business, it is pressure
from external or political forces while others believe in matter of ethics. Sustainability will
increase powerful influence as governments have introduced legislation in order to publish
environment damaging practices for business. There are some sustainable approach to business
strategy and management such as:
Awareness- The report published by Deloitte Professional Services in 2010 reported that
companies have an alignment among sustainability and business strategy (Günzel and Holm,
2015). As many businesses has pronounced gap among leader aspirations for sustainability and
way they realised within organisation. Consumption pattern for generating resources is 30
percent where business figure out about delivering enhanced value through radically reducing
materials inputs and making consumer products which will be used by well positioned for
success.
Waste- For making sustainability is to reduce and process waste in an effective and
efficient manner. The start up business has to ensure about that they should purchase
environmental machinery and equipment which is effective in nature and established can modify
to existing operations. For instance, small business has to recycle projects and move according to
paperless offices. Also 3M manufacturing plant has scaled their wastewater treatment operations
by 50percent in order to reuse cooling water rather than discharging it.
Transportation- Many of the business operate various types of transportation in which
moving finished goods from place of manufacturing to point of sale or staff moving from to and
from workplace. In this context, efficiency of vehicle, routes and their availability of journey
plays role in affecting harm to environment. For sustainable strategy they can make use of

current and latest development so that surrounding will not be harm any more. In year 2006,
money.cnn.com has reported that Wal-Mart has increased efficiency of fleet by 25%.
End Product Responsibility- Nowadays, companies are taking responsibility of their
customer disposes o products at end of useful lives. For example, furniture designer as well as
manufacturer such as Herman Miller which has intention of 100 percent to become recyclable by
2020.
For running of business in ethical as well as sustainable manner, business strategy
includes collaboration, process improvement, innovation and sustainability reporting. Such types
of sustainable corporate practices focuses on ability of company to change their products as well
as services for less waste production and sustainable best practices.
Different approaches to CSR of Micro, SME and Corporate Business are their approaches
similar? Are there difference and how can you measure success in their CSR strategies?
Corporate social responsibility is defined as international private enterprise self regulation
which aims in contributing towards societal goals of charitable, activist, philanthropic nature or
through engaging or supporting volunteering ethical practices (ItSMF, 2012). The following of
CSR practices is kind of impact which are having aspects of economic, society, social and
environment. This helps in creating bond among corporations and employees, boosting their
morale, connecting people around world in an effective and efficient manner. It is regarded as
new concept which should be followed by each and every business running at marketplace which
helps in enhancement of brand value, goodwill and so on. With such practices, it can helps in
rising profits as well as gains of business. International Organisation For Standardization (ISO)
has released various standards for helping organisation to implement CSR in their business.
These provide guidelines as well as principle into practical actions in an effective and efficient
manner. Therefore, CSR is regarded as great way in raising morale at workplace and important
for companies as well as consumers. This approach is applicable for Micro, SME and Corporate
Business which are described below:
CSR of Micro
Micro businesses are referred as companies having assets value of less that $250000 per
annum and annual sales having less than five employees including owner (Jalali, 2012). The
micro business has to adopt CSR activities in their organisation for running firm in successful
and effective manner to gain positive outcomes. For example, Rowlinson Knitwear is small

business operating at small levels that manufacture uniform for school, college and corporate
people. It has taken responsibility of providing some free uniform to particular group of school
going student as a CSR responsibility so that each children get an opportunity to go to school.
CSR of SME
Small or Medium Sized Enterprise is defined as that which has few number of employees
that is less than 250 having voting rights (Jeston, 2014). Many organisation fall under category
of SME to provided help to society. The operating activities of such business at small as well as
medium level. They provide assistance to society in order to enhance their value and goodwill.
For example, Guildford Tyre is SME organisation which manufactures tyres for vehicle which is
following CSR activities in their business. They produce eco-friendly product and focus on tree
plantation at society so that environment remain healthy and safe in appropriate manner.
CSR of Corporate Business
It is defined as large size businesses which operate at huge level for attainment of profits and
gains in an effective and efficient manner (Kao and et. al., 2016). For example, Unilever is
regarded as massive international food as well as beverage business having comprehensive
section at website that falls under category of CSR. The main initiative includes sourcing
sustainable tea and reducing plastic usage. They also rank in Dow Jones Sustainability World
Index that is regarded as top social corporations in different types of industries.
The approaches followed by micro, SME and corporate business are different from one
another as according to their turnover level they are providing help to society in an effective and
efficient manner (Kryvinska, 2012). The CSR strategies help business in terms of rise in profits,
enhancement of brand value and goodwill and others. This also leads to increase their value at
corporate level for positive outcomes. In order to sustain at marketplace, it is important to follow
CSR activities so that goal and objectives can be attained in an effective and efficient manner.
The practices of CSR has categorised into seven aspects such as leadership vision & values,
marketplace, workforce, supply chain, stakeholder engagement, community and environmental
activities.
Part 2- Reflection
I am very glad that I get such great opportunity to conduct my initial project on one of the
major topic i.e. related to business communication and how it is effective for a business unit as
well as their management. While conducting project I able to enhance as well as understand my

knowledge, skills, abilities and capabilities of doing things in effective and effectual manner.
Along with this I able to note that there are several skills which can be denote as my strength as
well as there are some which are my weakness. This I get to know when I am working with my
term members on respective project. While conducting project I get to understand that I have
effective communication skills because I am able to interact with each team members in effective
manner. This will also help me in conducting proper interaction so that we can share our ideas,
strategies and feeling in proper way which helps in attainment of desire goal as well as target. In
addition to this I also understand that I have skill of working with others because I properly
interact with other as well as I conduct effectively in team so that I and my team members can
attain our desire goal.
Furthermore, I also get to know that there are some skills in which I am lacking behind and
that are my weakness because it impact on my career in future. Such as I am weak in numeracy
as I am not do numerical activities fast as well as effective manner due to which I not able to
perform connected task as well as I also not able to take part in budget related decision.
Moreover, I am also less knowledge and understanding about the ICT which is related to using
Micro office programs which are useful during studies as well as at workplace. This is so
because at workplace or university an individual need to develop reports, files and presentation
during that Microsoft office knowledge and skill plays a major role and help in conducting
activities effectively. Along with this, while developing report I also get to know or understand
that I have low problem solving skills which impact on my communication skill sometime. This
is so because I effectively interact with others but when they share their problems or issues with
me I am not able to provide them appropriate or reliable solutions which impact my
performance. About this I get to know when one of my team members came to me for discussion
its personal problem but at that time I not able to solve their issues because I am not able to
understand which strategy will work in particular situation.
So in this situation I need to polish my skills which are strong and enhance or improve those
which are weak. It is so because through it I make my career in effective manner which help me
in attaining my desire career goal or target. This will also aid me in taking appropriate strategies
as well as plans according to the situations. For it I can adopt different methods or theories like
Gibbs reflection learning model which is developed by Graham Gibbs in 1988 that is based on
learning through experiences (Regev and et. al., 2013). The respective model is divided into

three major stages i.e. description, feeling, evaluation, analysis, conclusion and action plans. In
these phase there are various types of questions which a learner need to answer according to their
experience. In this first stage is description that is related to the experience through which I will
go through while conducting project activities. In this I need to answer some questions like what
happened in project, when as well as where it happened, who was present at that time, what did
me and other persons are doing (Schüz, 2012). It may also include other questions like what was
the estimated result of project, why me and my team are there and may more.
Then at next stage i.e. feeling I need to answers some question which help me in exploring
each and every feeling that I am going through while conducting project. In this stage I need to
answer questions like what was I am feeling during conduct project work, situation before and
after, what other peoples are feeling. It will also include thinking through which a person will go
during situation and what I was thinking at that particular situation. The third stage is evaluation
at which I need to conduct analysis related to the work which I have done at particular project
and in this I will answer questions like what good as well as bad experiences take place during
project work. Along with this I also need to understand what things are conducted well and what
are not, so that I and my team members can plan strategies accordingly for attaining desire goal
(Zhu and Liu, 2014).
In addition to this, fourth stage is analysis at which I have chance to make ensure that every
activities are made with sense for attaining desire goal and target. This is so because it will help
in developing effective as well as effectual strategies and for that I also need to answer some
major questions. For example why all activities are conducted well and if not then why not, what
sense that I can develop of that particular situation through which I am going while conducting
project. After this at fifth stage I need to conduct conclusion that based on the situation through
which I am going for attaining desire goal, in this questions included are what I learn from
situation or project, what are the skills which are developed by conducting this effectively. Then
the last stage is action plan in which I have to develop strategies according to the situation of
project. By adopting this model, I can enhance my skills, abilities and capabilities in effective
way that lead to accomplishment of project in successfully as well as impressively.
CONCLUSION
By evaluating above discussed point it can be conclude that for every firm it is essential to
conduct effective business communication because through it they can enhance their work

quality that lead to attainment of desire goal and objective. Along with this every company also
need to conduct CSR activities (Corporate social responsibilities) because it will help them in
attracting customers and enhancing goodwill at the marketplace. There are different types of
organization and accordingly they need to conduct CSR activities for the society as through
which they can use it as a succession measure technique. In addition to this there are several
strategies or plans which a business unit can adopt in order to operate their operations as well as
functions in ethical and sustainable manner. Along with this, a person also needs to evaluate their
skills, abilities and knowledge so that they can understand their strengths as well as weaknesses
and they accordingly they can adopt different models. There are several theories and model
which can a person may adopt such as Gibbs reflective learning model which help a person in
improving their skills by facing numbers of experiences.

REFRENCES
Books and Journals
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the foundation of business education. Journal of Education for Business. 89(4).
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Marketing Management. 42(3). pp.316-323.
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growing an e-business venture: a multiple case study of industry leaders.
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Kao, H. Y. and et. al., 2016. Design and evaluation of hospital-based business intelligence
system (HBIS): A foundation for design science research methodology. Computers in
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Means, B., 2014. The Contractual Foundation of Family-Business Law. Ohio St. LJ. 75. p.675.
Palepu, K. G. and Healy, P. M., 2013. Business analysis and valuation: Using financial
statements, text and cases.
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enterprise architecture with the example of SEAM. In Proceedings of the Third
International Symposium on Business Modeling and Software Design (No. CONF,
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Schüz, M., 2012. Sustainable corporate responsibility-The foundation of successful business in
the new millennium. Central European Business Review. 1(2). pp.7-15.
Zhu, W. and Liu, D., 2014. Study on the Theoretical Foundation of Business English Curriculum
Design Based on ESP and Needs Analysis. Higher Education Studies. 4(1). pp.68-74.