Business Communication: Analysis of Theories, Methods, and Impact

This report provides a comprehensive overview of business communication, examining various theories, methods, and their practical impacts. The introduction highlights the importance of effective communication in management, emphasizing its role in facilitating information flow, providing feedback, and resolving misunderstandings. The report delves into different learning styles, such as visual, aural, verbal, physical, logical, social, and solitary, and how these styles influence communication and learning within an organizational context. It further explores the influence of factors such as cultural diversity, emotional differences, and educational backgrounds on communication effectiveness. The report also analyzes several communication theories, including critical theory, information theory, post-positive theory, and groupware theory, and their applications in managing communication within organizations. Furthermore, it discusses the role of effective communication in management, highlighting its importance in problem-solving, breaking down barriers, increasing productivity, utilizing globalization, and fostering better employee relations. Finally, the report examines the impact of different communication methods, such as visual, written, and verbal communication, on business operations, providing insights into their respective advantages and applications. The conclusion synthesizes the key findings, underscoring the critical role of effective communication in organizational success.

BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................1
Theories of communication that I have taken into consideration...........................................3
Role of effective communication in management that I have analysed and learned ............4
Here I have analysed the impact of different methods of communication within a business 5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................7

INTRODUCTION
Communication is not always referred to as “transferring of the message” or “the
message” itself. It is regarded as the exchange of common agreement, in relation to the receiver.
In businesses, communication needs to be effective and understandable; as it is the source for
management to carry its practices. A well-organized function of management cannot be
performed effectively without proper communication. Business communication allows or
involves frequent flow information in the organization. It helps in providing feedback for
improvement in the business activities. It assures immediate reaction to the misunderstandings
occurring in the business. It is required to have effective communication between the superiors
and the subordinates in the organization, as it is important for the development and success of the
organization. The business communication is focused on achieving its goals and objectives and
its rules and regulation, practices and policies must be communicated with the people in the
organization and outside as well. Business communication is of two types: oral and written,
where oral can be formal or informal. The purpose of this research is to identify my learning
about the importance of communication in business. It reflects that I have learned from the
business activities and its importance in my learning procedures.
In the following research I have understood that it is necessary to adopts a different
learning styles; and while communicating it is necessary that other person understands the
purpose of the message and the communication between them. No person has a specific learning
style and it can be changed as per the requirement. Many organizations in the business makes an
important note to assure that employees are able to understand the requirement and also conduct
various types of training for my learning. It is also necessary for me to recognise the learning
style(Moshiri and Cardon, 2014). By understanding the and recognising the learning styles it is
easy to implement the techniques that are easier or suits best and it helps in enhancing and
improving the speed and quality of the learning. There are some learning styles that are
possessed by an me such as:
 Visual- In this learning style I understood that adopting this style helped me to recognise
things by using pictures, images and spatial understanding. I was able to understand
easily by recognising the requirement by visualising things.
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 Aural- This style helped me to understand by using sound or by hearing things, I was
comfortable to understand and learn by hearing audibly.
 Verbal- In this style it is easier for me to learn by making notes or by oral presentation of
the messages. The communication is oral or written and I am able to understand and
learn(Brink and Costigan, 2015).
 Physical- From this learning in I understood and learned by using a sense of touch, in this
learning style the physical activity makes it easier to understand and learns easily through
the activities.
 Logical- The learner questions in this learning and tends to learn till the time and is not
able to understand the logic behind it. Using logics behind it and the requirement of the
learning.
 Social- The learner learns easily in groups and while communicating with others and
understanding the requirement and the need to be fulfilled. They socialise in this type of
learning so that they can easily connect in the business world(Jackson, 2014).
 Solitary- This learning style is adopted at times where I was able to learn alone and by
increase own skills and ability without prior training and other sources.
Factors that influence communication and learning:
 Cultural diversity- There is chance of misunderstanding and representation of messages
in wrong direction when people from different cultural background communicate. Large
corporations have different cultural and contrary workforce.
 Misunderstanding of messages- When people fail to understand the message or
implement different meanings to the similar words. These are the mistakes that emerges
when technical words are used.
 Emotional difference- Emotions and feelings of the people at the time of communicating
message always affect its meaning of messages(Bargiela-Chiappini and Nickerson,
2014).
 Past Experience- The communication and conveying of messages in the past usually
affects the further relations between the sender and the receiver.
 Educational and intellectual difference- The difference in educational qualification also
affects the effectiveness of the communication in the business as they are not able to hold
similar understanding and feelings.
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Theories of communication that I have taken into consideration
Theories of communication is referred to the way so that I can easily learn or
communicate such as:
 Critical Theory- This theory states that conflicts are the signs in the organizational
activities and tends to happen frequently. In business groups employees keep a distance
from managers and departments have their part in competing for budgets.
Communication gap makes it difficult in the organization for the upper and lower
management to have good practices together and lack of motivation arises.
Communication has its role in this theory to manage the workforce and resolve the issues
and problems in the organization.
 Information Theory- This is the flow of information with the fewer mistakes, viewing the
messages before sending helps in fixing them so that messages can be effectively
consumed and understood. It requires effective measures to communicate messages
accurately.
 Post-positive Theory- If assuming that order is the requirement of nay organization then
the post-positioning theory is being utilised. Assuming orders are natural in the company
then it helps in resolving conflicts, misunderstandings. This theory confirms and mainly
focus on people to obey messages by the rules and work in the organization effectively.
Having contact with the subordinates and the workers helps in settling conflicts and
makes it possible to have smooth organizational activities(Dascalu, Bodea and de Pablos,
2015).
 Groupware Theory- This theory assumes that the communication lines and the strategies
must be changed with the advancement in the technology. This makes it easier for the
employees in the organization to convey the messages quickly with the help of
technology and to the most number of employees at the same time. For example,
management wants to convey some important rules or change in the organizational
practice they can easily notify it with all the employees in the organization at the same
time effectively(Grunig, 2013).
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Role of effective communication in management that I have analysed and learned
Effective communication helps in me enhancing the skills and communicating the
messages for the development of the organization. The management that has effective
communication with its employees has the tendency to develop healthy relations in the
organization with the subordinates. Some roles of effective communication in management are
as follows:
 It helps in resolving problems- It helps in outlining the problems in the organization and
manages to bring each member together to solve the problems in an effective way.
Effective communication encourages in enhancing the skills to effectively resolve the
issues in the company and also communicate and come together to take challenges and
implement strategies to overcome problems(Merkl-Davies, Merkl-Davies and Brennan,
2017).
 It helps in breaking down the barriers- Effective communication is also important as it
helps the management in enhancing the skills of the employees and cut down the issues
that demotivate them in the business environment. The management that effectively
communicate is the best motivator and also succeeds in creating the type of atmosphere
in which the business can survive easily.
 Increase in productivity- It manages to make sure that employees feel safe in the
organization and also develops my ability and encourages increase in the productivity of
the company. Communicating effectively helps in making people understand what they
need to do for the improvement of the business and for what purpose they have to
accomplish it and that ensures in increasing productivity.
 Allows utilising globalization for advantage- Effective communication is also necessary
because today's workforce is getting globalised and that is challenging for the
management. They need to work with the diverse group of people around the globe and
this can be not so good for the management if they do not communicate effectively. By
developing communication skills and connecting with other diverse workforce it will not
be a problem any more for the management.
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 Better employee relations- The management can easily create or develop better employee
relations by communicating effectively in the organization. This helps in motivating
employees and developing their skills and also break down the barriers of communication
gap between the employees and the management. It also enhances their abilities to
generate effective results for the organization by communicating their messages so to
improve the relations effectively(Austin and Pinkleton, 2015).
 Better employee relations- The management can easily create or develop better employee
relations by communicating effectively in the organization. This helps in motivating
employees and developing their skills and also break down the barriers of communication
gap between the employees and the management. It also enhances their abilities to
generate effective results for the organization by communicating their messages so to
improve their relations effectively.
Here I have analysed the impact of different methods of communication within a business
Communication in business needs to be effective so to develop the interest of every
individual and understanding. There are four types of business communication at the workplace
and their impact are as follows:
 Visual communication- It is important in the business to implement visual
communication so to share ideas that relates to the business and provide relevant
information. Its impact within business are:
It helps in saving time by communicating messages faster.
This communication makes it possible that a clear and understandable message is
communicated(Shockley-Zalabak, 2014).
It helps in providing a shared and consonant experience.
Visual communication makes it possible to retain information effectively.
 Written communication- Here I have analysed that it is important form of communication
at the workplace. This is a type of information that provides a proof for the statement and
flow of message in the organisation. Impact within business:
Forms reports and presentation for a positive feedback.
Analysis the correctness of the presented data.
Provides key information to other departments and assign their work.
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Visual presentation of messages for the employees(Sekaran and Bougie, 2016).
 Verbal communication- It is the important element when it comes to development and
success of the business. It is the sound and specific words spoken in communicating the
messages. Impact within business:
Helps in communicating ideas and implementing it with others.
Developing employees relations in the organisation.
Conversation is a two way process that leads to effective communication and understanding each
other needs.
CONCLUSION
From the above information I have concluded that in an organisation or business it is
necessary to have effective communication. This leads to develop relations in the organisation
and enhance the employee's ability and skills to increase productivity for the business. Learning
styles helps in the business to make it possible for different groups or individuals to learn and
understand so to communicate effectively and raise their standards. I also undertook different
theories of communication helped me in motivating employee's in the business activities so that
they can easily develop themselves and business as well. It is concluded that there are positive
and negative impact of business communication and it is the capabilities of management how
they overcome these issues in the business.
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REFERENCES
Austin, E. W. and Pinkleton, B. E., 2015. Strategic public relations management: Planning and
managing effective communication campaigns (Vol. 10). Routledge.
Bargiela-Chiappini, F. and Nickerson, C. R., 2014. Writing business: Genres, media and
discourses. Routledge.
Brink, K. E. and Costigan, R. D., 2015. Oral communication skills: Are the priorities of the
workplace and AACSB-accredited business programs aligned?. Academy of Management
Learning & Education. 14(2). pp.205-221.
Dascalu, M. I., Bodea, C. N., and de Pablos, P. O., 2015. A recommender agent based on
learning styles for better virtual collaborative learning experiences. Computers in Human
Behavior. 45. pp.243-253.
Greenaway, K. H., Wright, R. G., and Haslam, S. A., 2015. Shared identity is key to effective
communication. Personality and Social Psychology Bulletin. 41(2). pp.171-182.
Grunig, J. E. ed., 2013. Excellence in public relations and communication management.
Routledge.
Jackson, D., 2014. Business graduate performance in oral communication skills and strategies
for improvement. The International Journal of Management Education. 12(1). pp.22-34.
Merkl-Davies, D. M., Merkl-Davies, D. M., and Brennan, N. M., 2017. A theoretical framework
of external accounting communication: Research perspectives, traditions, and
theories. Accounting, Auditing & Accountability Journal. 30(2). pp.433-469.
Moshiri, F. and Cardon, P., 2014. The state of business communication classes: A national
survey. Business and Professional Communication Quarterly. 77(3). pp.312-329.
Sekaran, U. and Bougie, R., 2016. Research methods for business: A skill building approach.
John Wiley & Sons.
Shockley-Zalabak, P., 2014. Fundamentals of organizational communication. Pearson.
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