This report analyzes communication skills within a business context, focusing on a presentation for SHDE Holdings. The report covers various aspects of communication, including verbal and non-verbal communication, organizational communication, and the impact of social media. It also addresses crisis communication and provides insights into effective communication strategies. The report references key literature in the field, such as the role of communication in organizational crises and business communication handbooks. The content is organized to provide a comprehensive understanding of how communication can enhance business performance and customer relationships, with a focus on practical applications and real-world scenarios. This report is a valuable resource for understanding and improving communication within organizations.