Business Communication Strategies and Practices Report for Mr. Fishy

This report provides a comprehensive overview of business communication, focusing on its purpose, principles, and practical applications within the context of Mr. Fishy. It explores the importance of effective communication for achieving organizational goals, coordinating efforts, and fostering positive relationships between employees and management. The report details various forms of communication, including formal, informal, and interpersonal, and highlights key principles such as clarity, attention, feedback, and timeliness. It evaluates communication practices, emphasizing the role of managers in implementing effective strategies to address employee grievances and enhance overall business performance. The report concludes by underscoring the significance of open communication in fostering innovation and improving team morale, ultimately contributing to the success and growth of the business. The report references books and journals to support its findings.

Business
Communication

Table of Contents
LITERATURE REVIEW................................................................................................................1
LO1..................................................................................................................................................1
Purpose and principles behind the organisation communication................................................1
Purpose of effective communication...........................................................................................2
LO4..................................................................................................................................................3
Application of principles of effective communication ...............................................................3
LO5..................................................................................................................................................4
Evaluation of Communication practices ....................................................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES................................................................................................................................6

LITERATURE REVIEW
As per the view of, Business Communication is defined as a procedure to share relevant
information among people working within and outside the organisation. Effective business
communication is the manner in which management and workers interact within a business
enterprise for meeting organisational objectives. Managers of Mr. Fishy have to use effective
communication for reducing employees grievances. It also helps to transmit thoughts and
information among departments within an enterprise and outside it such as investors, customers,
suppliers, and so on.
LO1
Purpose and principles behind the organisation communication
Communication plays an important role to develop the strategies of a company in an
effective manner so that organisation can achieve its targets (Zerbe and et. al., 2019). There are
various communication form of communication that are adopted by company in taking effective
action.
Formal communication: Each enterprise has formal communication in order to deal with its
workers. The internal policies and memos can be considered as examples of this kind of
communication. For Mr. Fishy, it is important to have effective formal communication for its
success and growth.
Informal communication: It occurs naturally and it takes place between friends and family
members. It is important for workers as it helps in creating stress free environment.
Interpersonal communication: Such communication has enhanced the organisation importance
as the online system has become more significant. It allows workers to interact with each other
and build more stronger relationships among them (England, Nagel and Salter, 2019).
In Mr. Fishy, each of these communication forms has various principles on which they work.
These are elaborated as follows-
Principle of Clarity- As per this principle, the message or idea must be communicated
and spelt out clearly. It should be spell out in such a manner that receiver must understood the
same thing which the sender wants to convey.
1

Principle of Attention- For the purpose of making communication more effective, it is
essential that the attention of receiver must be drawn towards a specific message. People varies
in their behaviour, emotions, attention, etc. so they respond differently.
Principle of Feedback- This principle is very significant for making communication
effective. It is essential that there should be information regarding feedback from recipient for
knowing whether he has understood a message in similar context in which sender means it.
Principle of Informality- This principle states that informal communication is equally
important as formal communication and managers must use it to assess employees reaction
towards different principles and policies.
Principle of Consistency- It states that communication must be consistent with all the
plans, policies, objectives and programmes. If communication and messages are in conflict with
programmes and policies than there will be confusion in subordinates minds and they do not
implement them in an appropriate manner.
Principle of Timeliness- It states that communication must be done at an appropriate
time so that it will help in implementing certain plans in an effective manner. Delay in
communication will be not able to serve any kind of objectives of purposes rather the final
decision will be of no use (Hill and et. al., 2019).
Principle of Adequacy- The information that is communicated must be complete and
adequate in all aspects. If communication is inadequate than it will delay the action and can
create confusion. It will also effect receiver's efficiency. So it is mandatory for an enterprise to
take appropriate decisions.
Purpose of effective communication
communications is a process of conveying message from one individual or entity to
another group or individual through using a common channel or mode (Tang, 2019). Effective
communication is very useful for a manger or leader to convey its message and to direct its
employee for timely achievement of targets. Mr. Fishy is also implementing effective
communication in its organisation for following achieving following purpose:
Coordination- communication plays a important role in coordinating efforts of all employees
towards achievement of a common goal. Mr. fishy is implementing effective communication
channels to eliminates the chances of confusion and chaos in organisation through ensuring
smooth and uninterrupted flow of information. Commination channels provide a mode to
2

properly guide and inform the employees about their role and responsibility thus, reduce the
chance of confusion and increase the efficiency of employees.
Flow of information- communication channels ensures continuous flow of information from top
to bottom of an organisation thus it is helpful in keeping all employees well informed about
objectives and goals of organisation. Mr. fishy is making use of effective communication
channel to provide right information to right person at right time to achieve the targets and
objectives on time (Kačerauskas, 2019).
Improved relationship- Effective communications is very useful in establishing better and
healthier relationship between employer and employee. Proper channels of communication
makes it easy for manger of Mr. fishy to understand the views and needs of its employees which
can be easily fulfilled by manger to motivate them and to improve their performance.
Easy implementation of change- proper communication provide a tool in hands of top
management to bring out or implement a change in organisation more easily. Mr. fishy is making
use of effective communication channel to implement or execute any change through properly
providing all the relevant information about its new plans, policies, procedures, etc. to its
employees. Communication channels are also used to communicate or deliver the benefits of
new change thus, motivates employees for proper execution and implementation of change to get
better results and more profits (Sutter and Kieser, 2019).
LO4
Application of principles of effective communication
Each communication form requires interaction among group of people and also helps in
knowing and understanding each other. It is important for managers of Mr. Fishy to understand
the workers by maintaining strong communication channel with them. The mangers must be
aware about the interest, beliefs, background, personality and roles and for this purpose they
must communicate with them by using effective means. As per the principle of clarity, managers
must transfer important information to its workers by using simple and clear language. Managers
must ensure that the receiver has proper attention while listening to the message which will help
in removing any kind of confusion (Kwilinski and et. al., 2019). Moreover, managers can double
ensure the information by taking feedback from them. For understanding employees, managers
must use informal mode of communication by developing friendly relations with them. Principle
3

of timeliness can help Mr. Fishy in taking important decisions on time as the communication is
provided timely.
Managers of Mr. Fishy need to ensure that all the principles of communication are
applied in its business activities. The message used while formulating communication must be
clear and easy to understand by both managers and subordinates. Managers must ensure that the
terms used in communication should be appropriate and the voice should be clear without any
interruption. In Mr. Fishy, managers manages workers as due to Brexit, employees have
grievances that has to controlled by them by using effective mode of communication. Top
management level is required to develop a long lasting relationship with subordinates and
colleagues for maximising the growth and output. As Mr. Fishy is launching new procedures nad
policies within business enterprise, so it is the responsibility of managers to provide clear
information and data about latest policies to its subordinates by using appropriate communication
measures which can be applied by taking extra sessions (Liu and et. al., 2019). It will help the
managers for managing and communicating in an effective manner with employees.
LO5
Evaluation of Communication practices
Appropriate communication is the significant tool that is used by a business as it helps in
fostering a good relationship between managers and staff members. It will improve the
employees morale and their efficiency in a desired manner. Hence, it also helps to improve team
that is crucial task for managers as it helps in minimising cost and in providing quality output.
Appropriate communication helps the enterprise in taking proper decision in less time that results
in high employee performance and increased productivity (Lordkipanidze, 2019). The manager
of Mr. Fishy are required to effectively use communication as it helps the firm to generate
innovative ideas. Moreover, if there is any kind of open communication between subordinates
and superiors, than they must be encouraged by innovative and creative ideas at workplace.
There are various communication practices that can help the managers in maintaining
better communication with its employees such as manager of Mr. Fishy can enhance team
morale that will help in smooth running of a business (Pérez, del Mar García de los Salmones
and Liu, 2019). Managers of this organisation must set clear purposes and must make workers
4

aware about their job responsibilities to avoid any kind of confusion. This enterprise must use
various forms of communication such as both oral and written to improve effectiveness.
CONCLUSION
From the above report, it has been concluded that it is very important for an organisation
to develop effective communication practices for the success and growth of a business. Managers
must utilise effective communication mode for making it more understanding. There are various
barriers faced by an enterprise like emotional and psychological barriers that are required to
overcome by effective flow of communication in an organisation that will help it to grow as well
as expand in limited period of time.
5

REFERENCES
Books and Journals
England, T., Nagel, G. L. and Salter, S. P., 2019. Using Soft Skills in the Electronic Business
World: A Case Study Approach. Available at SSRN 3323448.
Hill, G. and et. al., 2019, January. Securing Manufacturing Business Intelligence for the
Industrial Internet of Things. In Fourth International Congress on Information and
Communication Technology (p. 174). Springer Verlag.
Kačerauskas, T., 2019. Ethics in business and communication: common ground or
incommensurable?.
Kwilinski, A. and et. al., 2019. Formation of the entrepreneurship model of e-business in the
context of the introduction of information and communication technologies. Journal of
Entrepreneurship Education. 22. pp.1-7.
Liu, X. and et. al., 2019, March. Analysis of communication requirements for typical distribution
network business. In 2019 IEEE 3rd Information Technology, Networking, Electronic
and Automation Control Conference (ITNEC) (pp. 1414-1417). IEEE.
Lordkipanidze, R., 2019. Business is a Passion for Profit, but not the Fetishism of Money. Tbilisi,
General Coordinator of International Charity Scientific-Research Partnership, As E-
Book, 10.
Pérez, A., del Mar García de los Salmones, M. and Liu, M. T., 2019. Maximising business
returns to corporate social responsibility communication: An empirical test. Business
Ethics: A European Review. 28(3). pp.275-289.
Sutter, M. and Kieser, A., 2019. How consultants and their clients collaborate in spite of massive
communication barriers. International Journal of Business Communication. 56(2).
pp.249-277.
Tang, K. N., 2019. Leadership in Business Organization. In Leadership and Change
Management (pp. 1-9). Springer, Singapore.
Zerbe, J. L. and et. al., 2019. Flash memory controller with calibrated data communication. U.S.
Patent Application 10/310,999.
6