Communication Skills for Business: A Detailed Report

This report provides a comprehensive overview of communication skills in a business context. It begins by defining communication and its importance, then delves into various communication models such as the Shannon and Weaver model and David Berlo's SMRC model. The report further explores different communication systems, including optical and duplex systems, and methods, differentiating between formal and informal communication, as well as verbal and non-verbal communication. It also discusses the use of technology in communication, the principles of effective communication, and the barriers that can hinder effective communication. The report concludes by emphasizing the importance of clear, concise, and appropriate communication in achieving business objectives and fostering mutual understanding. This report is available on Desklib, a platform that offers AI-based study tools for students.

Communication Skills for Business

Table of content
 Introduction
 Communication models
 Communication systems
 Communication methods
 Use of technology in communication
 Principles of effective communication
 Barriers to effective communication
 References

Introduction
 Communication is a daily activity which is required by each and every individual
being to spend his life and participate in relevant chores. Also, communication
can be said as a basic skill which is responsible for maintaining mutual
understanding among the individuals and groups. This will result in transferring
data from sender to receiver which mainly involves a message. This will make
ideas and information being easily circulated and process or operations which are
assigned can be accomplished within a specified time being.

Communication models
 Shannon and Weaver Model of Communication
 David Berlo’s SMRC model of communication

Contd..
 Shannon and Weaver Model of Communication

David Berlo’s SMRC model of
communication

Communication systems
 Optical Communication Systems
 Duplex Communication Systems

Communication method
 Communication can be conducted in various ways using
appropriate models either in a group or individually. The method
of communication involves mainly two methods which can be
seen as formal communication as well as informal
communication. The kinds of communication can also be
differentiated on the basis of verbal and non verbal one.

Use of technology in communication
 With the period of time, communication process also evolved. The
communication can be conducted virtually or personally. Personally refers to
talking in person whereas virtually refers to telephonic conversations, digital
media transmission, advertisements, e-mails, letters, messages and much more.

Principles of effective communication
 There should be a determined goal in a direction where work is required to be
completed.
 A good communication is one in which information is appropriately listened
rather than overheard.
 When actions and ideas are clear and discussed with the team the communication
will be effective.
 While delivering data, both audio and visual modes are required to be shown so
that communication is feasible.

Barriers to effective communication
 No transparency and trust
 Misunderstandings
 Cultural and Language issues

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