Analysis of Business Communication Skills for Mr. Fishy Restaurant

This report examines the business communication challenges faced by Mr. Fishy, a fish and chips restaurant in London, due to cultural diversity among its British and non-British employees. The report identifies various communication barriers, including psychological, emotional, and language-related issues, exacerbated by differing perspectives on Brexit. It explores different forms of communication, such as formal, informal, and electronic, and emphasizes the importance of formal communication to reduce cultural differences. The report outlines principles of effective communication, including clarity, brevity, accuracy, and timeliness, and suggests strategies like understanding employee needs, using appropriate language, and utilizing body language. Furthermore, the report discusses communication practices and communication theories, specifically recommending the democratic participant theory to foster open communication and address cultural differences within the restaurant. The conclusion highlights the importance of proactive communication strategies for achieving effective outcomes in the workplace.

Business
Communication Skills

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK1.............................................................................................................................................3
Covered in Poster...................................................................................................................3
TASK 2............................................................................................................................................3
Intention and rules of assorted form of communication.........................................................3
Principles of effective communication...................................................................................5
Communication practices for themselves and other...............................................................6
CONCLUSION................................................................................................................................7
REFERENCE...................................................................................................................................8

INTRODUCTION
Business communication is termed as a process in which information share among
individuals within an organisation for commercial benefits. There are different types of factors
that affect smooth communication. Thus, it is essential to use preventive measures as to
overcome barriers and facilitate good flow of communications. In this present report, case of Mr
Fishy is considered which is a fish and chips restaurant in London. This restaurant is facing issue
of employee conflicts as the British and Non British employees of this organisation has different
perspective against Brexit. In this report various challenges and barriers are identified which are
along with the strategies to overcome the issue of communication practices.
TASK1
Covered in Poster
TASK 2
Intention and rules of assorted form of communication
Mr. Fishy restaurant has cultural diversity as they have employees of both British and Non
British background. This cultural diversity has resultant into various communication barriers.
Before reviewing these communication barriers, communication along with modes of
communication is stated below:
Communication is most important element within an organisation. Within this each and
every essential level include different forms that vary as per according to purposes as well as
principles (Ruesch, 2017). Thus, it becomes essential for management to ensure that smooth and
effective communication prevails within premises as to effectively maximise work productivity.
For this it is important to encourage and enhance individual’s morale. This, it is essential for
marketing manager of restaurant to make sure that different form of communication takes place
in work place premises. Mentioned below there are some assorted form that can be consider by
restaurant manager:
Formal communication:
With the implementation of formal channels of communication within organisational
structure of restaurant company look forward to formulate highly structured work place
environment. In formal way of communication there are numerous set of measures such as oral,

compiled and written that can be undertaken by restaurant. For this it is essential for top level
management to coordinate with middle, lower and supervisor level of management. With this
form of communication organisation can effectively able to increase their work efficiency. Thus,
by considering formal communication method marketing manager of restaurant can able to bring
new product in marketplace that can be in vertical as well as horizontal in nature.
Informal communication:
In this form of communication, information mainly takes place in an informal manner. It
has been measured that informal communication spread in a quick manner. In addition to this, it
is bit difficult to understand diverse source of communication. This lead towards impacting an
organisation in an affirmative and antagonistic way. Further this has been identified that informal
communication initiate friendly form of relationship with colleagues. Apart from that it leads
towards spreading rumours very quickly further lead towards creating bad working environment.
Main motive to implement informal communication is that, it facilitates sharing and exchanging
of information in casual and informal way (Berkenkotter and Huckin, 2016). With the help of
this management can effectively able to evaluate honesty and fairness in behaviour of their
employees.
Electronic form of communication:
Within recent working scenario, due to enhancement within technology organisation can
communicate effectively by usage of electronic medium. This form can be either in written or
oral. In context of written, it comprises of memo, emails, presentations, etc. Within oral, it
includes web conferencing, live chats, video conferencing, etc. This can be utilised by marketing
manager of restaurant to communicate effectually with different stakeholders. Apart from this, it
will enable marketing manager to communicate with their customers who are within any country
by the usage of technology. The major purpose of this is to improvise accuracy as well as
efficiency of operations which are carried out by business.
After analysing above modes of communication, it has been identified that in the
organisation of Mr. fishy, formal communication should be done in place of informal
communication so that cultural differences can be reduced and a formality can be gained. There
are various communication barriers which are faced by this organisation which are mentioned
below:

 Psychological Barrier – These are the mental barriers which restricts an individual to
communication with other individuals. In the case of Mr. Fishy, some of the Non British
employees feel inferior as they are in a British region due to which they fail to
communicate effectively with their colleagues belong to British background due to which
cultural differences even enhanced.
 Emotional Barrier – These are the barriers which occur due to lack of emotional quotient
in individuals. In case of Mr. Fishy, few of the British employees feel discomfort and
frustration while communicating with Non British employees due to which mis
understandings even increase and cultural differences enhances.
 Physical barrier – These are the barriers which occur due to physical limitations such as
noise and poor communication equipment. This barrier does not impact employees of Mr.
Fishy.
Along with these barriers, challenges which are faced by employees of Mr. fishy while
communicating and language issues as some of the employees of Mr. Fishy speak French and
Spanish which is hard to be understood by British employees.
Principles of effective communication
In order to assist employees of Mr. Fishy in evading their cultural differences, it is
important to follow few principles of effective communication. There is a demand of various sets
of elements for gaining proficiency in communication. Employees are involved in process of
communication as it is important. If there is lack of good communication, then this will become
hurdle in accomplishing goals and objectives of the company. Therefore, the marketing manager
of resort has formed various set of principles which will be effective for communication good
communication in the organisation will help in attaining goals and objectives in less time.
The principle of clarity: This is an important part of communication. This is connected
with effective clarity. The messages provided by the company must be clear so that they can be
understood by all. If there is no clarity in messages, then it leads to delay in completion of
business activities and task.
The principle of brevity: It is important to make messages that are short and brief as this
helps in providing information in an appropriate manner. The communicator is able to make
receivers to understand message effectively. When the message is short, receiver is able to
understand message in an appropriate manner. There are less chances of repetition of content.

Principle of accuracy: If the communicator wants that communication is strong then it is
important to consider facts and figures appropriately. These help in recognising and reflecting
message in an effective manner. This leads to accuracy and authenticity. Right decisions are
made in this way.
Principle of timeliness: According to this factor, all information and data has to be
communicated in the given time. This helps in acquiring feedbacks and solution for problems
effectively. It helps in performing activities with ease and getting desired results.
Principle of integrity: It is important to have communication that includes various
aspects associated with network and chains. These helps in formative power for communicating
internal as well as external channels.
Principle of strategic use of informal information: Information practices plays an
important role in increasing productivity of results. This provides formulation of communication
in an appropriate manner. This is very helpful for the communicator as it demonstrates strategies
and information.
The Principle of control on language: This consists of various languages that are
undertaken. In this there is a formative requirement for having proper communication form. This
is involved in having proper communication tone including languages that are received by the
receiver.
The Principle of feedback: This is helpful in making an effective flow of
communication in regular intervals.
Along with these principles, there are few strategies as well which helps Mr. Fishy’s
employees in communicating by removing communication barriers and challenges. These
strategies include understanding the needs and requirements of the employees. While
communicating, taking care of language, tone and manner of speaking and making use of body
languages so that even after lingual barrier, communication will be effectively done.
Communication practices for themselves and other
In the restaurant of Mr. Fishy, Communication is acting as one of the most essential element
that helps in transacting information and data that takes place in two-way manner. This consists
of various principles that helps in transformation of communication in an effective manner. The
marketing manager of resort has to identify various kinds of communication practices for
performing operations in an effective manner. The resort manager has to identify various kind of

communication practices as it will help in managing an effective process (Akmajian, 2017).
There is need of skilled employees and training for employees to increase efficiency and
effectiveness of functioning of resort. Also there is need of having best skill for listening that
helps in understanding perspective of people. It is very important for an organisation to have
effective communication as this will help in creating and managing various aspects of business in
resort. It is concluded that after making proper two-way communication, feedbacks are assessed.
These are taken in oral or written form. The marketing manager of resort can resolve drawback
and different problems which are faced by consumers. This is helpful in expanding business
effectively.
Along with above practices, there are various communication therapies which can be
effective for Mr. Fishy. These theories are Authoritarian Theory, Libertarianism Theory, Social
Responsibility Theory, Communist Theory and Democratic Participant Theory. Among all these
theories, democratic participant theory is most effective for Mr. Fishy as this theory will provide
liberty to employees to communicate with each other. By this all the employees will be able to
communicate their personal goals with each other by which differences among them will be
reduced and it can even help in evading cultural differences.
CONCLUSION
As per the above mentioned report, it has been concluded that communications act as a
key essential element within an organisational workplace with the help of which effective end
outcomes can be attained. Thus, it is important for organisation to undertake preventive measures
as to facilitate communication in best effective manner.

REFERENCE
Books and Journals
Akmajian, A., and. et. al., 2017. Linguistics: An introduction to language and communication.
MIT press.
Berkenkotter, C. and Huckin, T. N., 2016. Genre knowledge in disciplinary communication:
Cognition/culture/power. Routledge.
Gallois, C. and Giles, H., 2015. Communication accommodation theory. The international
encyclopedia of language and social interaction, pp.1-18.
Habermas, J., 2015. Communication and the Evolution of Society. John Wiley & Sons.
Hovland, C. I. and Lumsdaine, A.A., 2017. Experiments on mass communication (Vol. 4976).
Princeton University Press.
McCroskey, J. C., 2015. An introduction to rhetorical communication. Routledge.
McQuail, D. and Windahl, S., 2015. Communication models for the study of mass
communications. Routledge.
Mehrabian, A., 2017. Nonverbal communication. Routledge.
Perlman, R., Kaufman, C. and Speciner, M., 2016. Network security: private communication in a
public world. Pearson Education India.
Ruesch, J., and. et. al., 2017. Communication: The social matrix of psychiatry. Routledge.
Online
Principles of Organizational Communication. 2019. [Online]. Available Through:
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