This report examines the importance of effective business communication within the context of Sport Love, highlighting key challenges such as lack of communication skills, language barriers, and ineffective meeting practices. It identifies strategies to overcome these challenges, including hiring diverse employees and providing communication skills training. The report also explores the influence of cultural differences on communication, particularly the impact of language barriers on customer service and workplace interactions. Strategies to mitigate cultural influences, such as language training and hiring multilingual staff, are proposed. The conclusion emphasizes the necessity of effective communication for Sport Love's long-term success and recommends targeted training and recruitment to address communication deficiencies.