Report on Business Communication at Business United College

This report examines business communication within the context of Business United, a private college in London, UK, where online classes are prevalent due to COVID-19. It explores various communication theories, including the 7 C's of communication (clear, concise, concrete, correct, coherent, complete, courteous), and identifies significant barriers to effective communication in an online learning environment, such as technical, emotional, physical, noise, and cultural barriers. The report provides recommendations to enhance communication, including acknowledging emotional responses, checking for student understanding, ensuring a disturbance-free environment, clear communication, and the use of recorded lectures. The conclusion emphasizes the importance of effective communication for achieving organizational goals and highlights the value of the recommendations in overcoming communication challenges, particularly in the context of online education.

BUSINESS
COMMUNICATION

EXECUTIVE SUMMARY
This report is in the context of Business United which is private college in London. UK.
Due to the ongoing COVID-19, all the college lectures classes are going via online platforms.
This report covers different theories of communication, barriers of communication and supported
recommendations in order to improve the communication. The further recommendations help
Business United in order to make relevant changes in the communicational channels.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................4
MAIN BODY..................................................................................................................................4
Determine the theories of the business communication..............................................................4
Determine the barriers of communication at Business United....................................................5
RECOMMENDATIONS.................................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Business communication plays an important role for delivering the organizational objectives to
all the employees at workplace, without communication it is unable to deliver what all tasks and
objectives one has to do in order to achieve the set of targeted objective. One must effectively
communicate the context of the messages so that the receiver of the message rightly analyses the
intent of the message and manages the work. in the context of Business United which is a private
college in London, UK. Due to COVID-19, all the classes are going online. This report covers
different theories of communication, barriers of communication and supported recommendations
in order to improve the communication (Cenere and et.al.,2015).
MAIN BODY
Determine the theories of the business communication
Communication is anything that involves delivering the message from one individual to
another in order deliver the communication message. In order to promote effective
communication, it’s important to keep in mind some element which are covered in the 7 C’s of
communication theory. How they are important and how these helps to promote effective
communication, these are discussed below in brief:
1. Clear
One must the clear while delivering the message to the individual, these involves that the
individual must be sure of the purpose of the communication, the objective of the
communication and the person to whom the message should be delivered to.
2. Concise
Concise here means that the deliverer of the message must stock to the real objective of
the message. He/ She must ensure to be concise of not repeating any words many time,
reduce the use of unnecessary words (Darics, ed., 2015).
3. Concrete
Concrete here means that the message should be solid, which determine that message
delivered should ensures that the receiver have the clear picture pertaining to the
message.
4. Correct

The communication delivered should be correct which means smooth communication
which is error free. The sender should ensure that the receiver is well acknowledged by
the knowledge and technical terms of the message, written communication must be free
of grammatical errors.
5. Coherent
Coherent defines that the communicational message delivered to the receiver of the
message is relevant wherein the sender should relate all the points relates to the main
subject.
6. Complete
The message that has to be delivered to the receiver, the sender must ensure that the
message consist of complete information, the message should include call to action which
means the real objectives of the communication, the time, date, location and other
relevant information to the message which delivers the detailed and complete range of
information to the receiver of the message (Doan and McKie, 2017).
7. Courteous
The sender of the message must deliver the communicational message in the friendly and
positive tone. The sender must be open and honest which further motivates the receiver to
take interest while communicating.
Determine the barriers of communication at Business United
With the above discussion, it is clearly known the that how important role
communication plays in order to deliver the right expressions and opinions of the message that
one have to convey. Due to COVID-19 pandemic, all the physical lectures are now happening
via online platforms in Business United, further this discussion states barriers and challenges of
communication for delivering the lectures via online platforms. These are discussed below in
brief:
Technical barriers: This is the important common communication barrier which causes with
poor Wi-Fi which disrupts the quality of video and audio in the online classes, which further
breaks down the flow of information. Other technical barriers may include software issues and
other technical issues. As the online lectures are delivered via electronic platforms thus having

technical issue is a common barrier which demotivates both students and lecturer for further
interaction in Business United (Moran, 2020).
Emotional barriers: Emotional barriers includes the student feeling bored out of taking tedious
online lecture, mental health, physical healthy wherein a person feel sick and does finds
himself/herself fit for further communication. This might cane be both students and teacher in
Business United, when teachers faces the emotional barrier they might not effectively deliver the
message and when student feels emotional barrier they might not really understand the realize of
communication due to mentally unprepared state. Moreover, students might also feel bored as
they are not able to talk to their friends and peers physically.
Physical barriers: Physical barriers includes when an individual is physical not feeling well or
uncomfortable to sit for long focusing on their laptop screens. Other physical barrier may involve
that some students might not have physical resources like damaged laptop which will make them
use mobile phones further it loses the efficiency of the student to attend the long lectures in the
online lectures (Pérez and et.al.,2019).
Noise barriers: Noise barriers includes the continuous disturbance of sounds from the
background in the online classes. When students and teacher take online classes when are sitting
at home where they are other people as well, thus background noise and disturbance leads to
inefficiency while delivering lectures.
Cultural barriers: Cultural barriers includes languages barrier wherein students are unable to
express themselves due to language barriers. In the Business United, wherein students and
teacher belong to different culture that brings the difference in the way they speak, gestures, tool
while communication and others which further makes students and teacher unable to match up
the expectance and further deliver effective communication via online lectures. Thus, cultural
barriers lead to the barrier of effective communication.
RECOMMENDATIONS
In order to promote effective communication in accordance to the above discussion, here
are some recommendation that must be implemented by Business United in order to improve the
communication and build student and teacher engagement even through these online platforms.

Acknowledge emotional response: Teacher in Business United college, acknowledges the
emotional responses of the students, teachers should make the online lectures more lively by
adding fun games and making it tow way communication taking quizzes and games related to the
subjects which helps the students to feel more driven and reduces the monotony of sitting in the
live lectures for long, these also helps the students to feel emotional happy and motivated to
initiative to take part in the online lectures.
Checking if students have understood correctly: Feedbacks is the important sources that helps
to analyze that if in case the students have understood the real motive of the lectures taught.
Teachers in Business United should ask frequent questions to the students which helps the
Teachers to evaluate the how effective they actually in delivering lectures and what all are the
weakness that needs to improved so that each student is able to understand to the best
(Quintanilla and Wahl, 2018).
Communicating in place with no disturbance: It is no brainer that one should communicate
without any noise disturbance, Teacher and students in Business United college online lectures
should be asked to sit in a room without any disturbance, in order to minimize the noise
disturbance and deliver the smooth lectures.
Being clear: In Business United college, teachers in online lectures should be crystal clear with
the message they deliver. They should speak clear pronunciation of words and using the
language which preferable by every student. They should avoid using the technical jargon which
puts the students in doubt and confusions regarding the message delivered.
Recorded lectures: Business United renders recorded lectures to students which best suits
different technical or other related issues faced by the students, recorded lectures will help each
student to get access of the lectures if in case he/she is not able attend the live online lectures.
Recorded lectures also resolve half the issues wherein students are not able focus while online
lectures due to noise, physical or emotional barriers, they can just simply access to the recorded
lectures and thus can it resolves half of their issues faced in the online lectures and students can
access to all the relevant information taught in the online lecture (Sanden, 2016).

CONCLUSION
Thus, in a nutshell communication is an important tool for delivering the right messages
and expression of one’ feeling to other individuals. Effective communication bridges gap of and
promotes smooth communication. Business works on the basis of communication and
functioning of the business activities, without proper communication business will face loss. The
above discussion clearly states the importance of communication and how it contributes towards
effective message deliverance, thus report also delivered different issues and challenges faced
while communication especially via online platforms. Further, it supports with recommendation
that needs to applied in resolve the barriers of communication.

REFERENCES
Books and journals
Cenere, P. and et.al.,2015. Communication Skills for Business Professionals 7. Cambridge
University Press.
Darics, E. ed., 2015. Digital business discourse. Springer.
Doan, M. A. and McKie, D., 2017. Financial investigations: Auditing research accounts of
communication in business, investor relations, and public relations (1994–2016). Public
Relations Review. 43(2). pp.306-313.
Moran, P., 2020. Communication is key. Journal (Real Estate Institute of New South
Wales). 71(1). p.35.
Pérez, A. and et.al.,2019. Maximising business returns to corporate social responsibility
communication: An empirical test. Business Ethics: A European Review. 28(3). pp.275-
289.
Quintanilla, K. M. and Wahl, S. T., 2018. Business and professional communication: keys for
workplace excellence. Sage Publications.
Sanden, G. R., 2016. Language: The sharpest tool in the business strategy toolbox. Corporate
Communications: An International Journal.