Business Communication Report: Analysis of Packaging and Labelling

This report delves into the realm of business communication, particularly focusing on the role of packaging and labelling in conveying information to consumers. The report begins by defining business communication and its significance in the context of a company's operations. It then explores how packaging and labelling serve as a crucial medium for communicating product information, including price, usage instructions, brand symbols, and ingredient details. The report uses Unilever as a case study, examining how the company communicates its brand message through packaging and labelling, with a specific focus on its Dove brand. The report highlights the impact of packaging design, colour, and font on consumer purchasing decisions. The report concludes by emphasizing the importance of effective communication in business operations and the potential consequences of mismanagement in this area.

Business Communication
INTRODUCTION
Business communication is a procedure of transferring
the information, ideas and thoughts between the various
departments of an organisation and outside the company to
interested people such as customers, suppliers, investors etc. The
purpose of communication is to convey a message to the
intended receiver.
◦ P3. Produce corporate communications for your chosen
organisation
Packaging and labelling is one of the ways through which
companies communicate the information about the products and
services it offers. It involves written instructions and
information, graphical representation about the products. Major
information which are given on the packaging and labelling of
the product are :
 Price
 Direction to use
 company's symbol
 Batch number and expiry date
 Ingredients & nutritious labelling
 Safety directions
 Possible hazards if not stored properly
 graphical representation of business information
Unilever has various brands under its hat, out of which
one is Dove shampoo. The company communicates the
information on its products in the following way:
 Unilever's symbol on package
 Price
 Quality - Dermatologists' recommended
 Brand name- Dove beauty
 Features- ¾ moisturising milk
 Water droplet
 Directions- dry and oily skin
 Package design- bottle and sachet
This is the information which Unilever communicates with its
customers by the means of packaging and labelling. Company's
mission is to deliver value and vitality to the lives of its
customers by meeting the everyday needs of the people in terms
of personal care goods, nutritious goods. The importance of
providing the business information on packing of product/brand
is that, that it differentiates Unilever's products from other
brands. Colour, font and designing of the packaging directing

CONCLUSION
From the above project report, it can
be summarised that communication
is the foundation of business
operations. If there is
mismanagement in the
communication and information of
the company, it could lead to chaos
within the premises and could result
into lower productivity.
REFERENCES
Books and Journals
Bovée, C. L., Thill, J. V. and Raina, R. L., 2016. Business communication today.
Pearson Education India.
Pearson, R., 2017. Business ethics as communication ethics: Public relations practice
and the idea of dialogue. In Public relations theory (pp. 111-131). Routledge.
Kernbach, S., Eppler, M. J. and Bresciani, S., 2015. The use of visualization in the
communication of business strategies: An experimental
evaluation. International Journal of Business Communication. 52(2). pp.164-
187.