Business Communication Report: Information, Methods, and Analysis

This report examines business communication, focusing on the retail giant TESCO. It begins by defining different types of business information, including verbal, written, and web-based forms, and their respective sources and purposes within an organization. The report then delves into various elec...Read More

BUSINESS
COMMUNICATIONS

Table of Contents
INTRODUCTION...........................................................................................................................1
P1 Explain different types of business information their sources and purposes.........................1
P7 Methods of different electronic and non-electronic method of communication....................2
M1...............................................................................................................................................3
D1................................................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................6

INTRODUCTION
It is considered as an essential element for sharing information and knowledge in an
effective manner whether within or outside a company (Berry, 2011). Business communication is
done so as to gain commercial benefits in order to sustain in the market for a long period of time.
The company that is taken in this report is TESCO which is a retail company and operating its
business through out the world. The report will through light on the different methods of
communication along with its different sources.
P1 Explain different types of business information their sources and purposes
In modern era, every single firm mainly focuses on making profit through offering
products and services according to their needs. There are various sort of business information
present in an organisation and covers different sources along with its purpose. Tesco carries a
good brand image at marketplace in all over world that aid them in making profit in maximised
manner.
Communication is said to be the means of exchange of thoughts and information which
an individual is trying to convey to one person or to more people. This can be done through
various ways like spoken or written.
Types of information:
Verbal means of exchange: This can be done through speaking where information is
being given to received through speaking. In TESCO mostly this sort of communication type if
being followed by employer and employees (Kankaanranta and Lu, 2013). For an example:
Employees give information like details of products to consumers through verbally so that they
can better understand about it.
Written: When an individual communicates with others by using different written
characters. Computer and paper are two form through which TESCO managers can pass on the
information to supervisors and to staff members. For an example: Issues can be resolved of
consumers through sending them email like customer service and so on.
Web-based: When TESCO people communicates information or passes it from one to
another through using web browser can come under this sort of means of exchange. Email, social
sites are some of the examples under this.
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Purpose: In order to enhance belief of consumers TESCO has modified their web-page
where customers can fill their queries and ask for resolve them as soon as possible. Along with
this, it has been located that TESCO has made a team and named it as Customer service which
looks into areas in order to improvise their experiences.
P7 Methods of different electronic and non-electronic method of communication
Method of electronic communication
Social networking media This method is much useful for marketing
department of TESCO, as by use of internet
they can interact with customers who are used
to buy products through online process.
Therefore, this firm has provided information
of all products on company's websites.
Marketers used this communication method to
analyse demands of people who are activated
much on social sites by giving advertisement
on various applications. Along with this, HR
managers use internet to hire the best talented
candidates of different locations by
communicating them through various
applications like snapchat, skype and more.
This would help in saving time and money
both.
E-mail Email method is used to communicate with
existing customers who are retain with
products of TESCO and subscribed to its
email newsletter. This is efficient and easy to
use through which employees of this company
can inform them about new offers and
discounts. This would help in making easy
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communications with old customers for longer
period of time.
Mobile This method of communication is also useful
to make interaction with previous and old
customers in an effective way (Conrad and
Newberry, 2012). Along with this, business
associates can marketing products of TESCO
as well either by call or short messages.
Method of non-electronic communication
Face to Face This method of non-electronic communicate is
best method through which employees of
TESCO can easily communicate with
customers as it proves effective in providing
good services to them. Along with this, it
proves beneficial for audience who used to
purchase on daily basis from stores of a
company.
Invoice It is a legal document which provides
information of products like number of items,
prices of each as well as service description. In
this method targeted audience are buyers.
Memorandum This method is used for internal
communication within people of associated
firm. Therefore, targeted audience are
employees.
M1
Verbal communication:
Advantages Disadvantages
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 Easily influence consumers in order to
hit their targets (Grunig, 2013).
 Less information is being given which
is a barrier of this sort of exchanging.
Written:
Advantages Disadvantages
 Complete information is being given to
consumers.
 Influencing consumers become less as a
paper do not consist of feelings and
emotions.
Web-based:
Advantages Disadvantages
 Information can be forwarded from one
country to another in much faster way.
 Time consuming as it takes time to
write information on computer or in
mobile.
D1
Since TESCO operates its business at global level in 12 countries across the UK,
therefore, marketing department of this company requires various types of information related to
business. Apart from many communication methods of electronic and non-electronic, marketing
manager of this firm uses on-screen communication to create information like sales per year or
month which shows position of organisation at marketplace (Guffey and Loewy, 2012). Another
benefit of this method is that financial department with the help of data related to sales to prepare
records in an efficient manner. Away from this, it has been examined that administration of this
organisation rapidly enhances their business through delivering proper services to consumers by
effective use of communication.
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CONCLUSION
From the above report it has been concluded that, business communication is an
appropriate tool for interacting with other organisation so that collaborate they can work for
achieving the set targets and goals in specific time frame. This will assist them in attaining
commercial benefits. For communicating the company is using various methods like verbal,
written, on screen, web based. It is assisting them in making communication in an appropriate
way in context with marketing, brand management, customer relations and many more.
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REFERENCES
Books and Journals
Guffey, M. E. and Loewy, D., 2012. Essentials of business communication. Cengage Learning.
Grunig, J. E. ed., 2013. Excellence in public relations and communication management.
Routledge.
Conrad, D. and Newberry, R., 2012. Identification and instruction of important business
communication skills for graduate business education. Journal of Education for
Business. 87(2). pp. 112-120.
Kankaanranta, A. and Lu, W., 2013. The evolution of English as the business lingua franca:
Signs of convergence in Chinese and Finnish professional communication. Journal of
Business and Technical Communication. 27(3). pp. 288-307.
Berry, G. R., 2011. Enhancing effectiveness on virtual teams: Understanding why traditional
team skills are insufficient. The Journal of Business Communication (1973). 48(2). pp.
186-206.
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