Analyzing Communication Skills in Business: Unit 3.26 Report

This report provides a comprehensive overview of communication skills within a business context. It begins with an introduction defining communication and its significance in business, then delves into various communication models, including the Shannon and Weaver model and David Berlo's SMRC model. The report explores different communication methods used in organizations, such as verbal, non-verbal, visual, written, and electronic communication, along with their benefits. It also examines the technologies that facilitate these communication methods. The report outlines principles of effective communication, such as clarity, conciseness, and completeness, and identifies barriers to effective communication, including cultural differences and lack of trust. The conclusion emphasizes the importance of effective communication in fostering good working relationships and improving employee efficiency. References to relevant academic sources are included. This report is designed to help students understand and apply communication skills in a professional setting.

Unit 3.26 Communication
Skills for Business
TASK 1

Content
■ Introduction
■ Description about communication models along with the system that are used in
business.
■ Describe all communication methods used in organisation.
■ Technologies is used for different types of communication
■ Principles of effective communication.
■ Explain barriers of effective communication
■ Conclusion
■ References

Introduction
Communication can be defined as a way to process pass the information from one person to
another person with the help of any medium. In an individual it is considered as the most
significant skill that needs to be present as it build confidence and gives strength to
effectively present their view to opposite person. In a business it is the most required skill in
all subordinate of company for influencing the consumers and to pass all information
clearly all members. The following report is based on communication skill in business and
cover discussion about different models of communication along with system that are used
in company.

Description about communication models along with
the system that are used in business.
Communication models-
Shannon and Weaver: It is a mathematical theory of communication that states that a human
communication can be divided into 6 key factors, i.e. sender, receiver, encoder, decoder, channel and
noise. This is a liner communication model that provides an idea how message is transfer and received
by sender.
■sender
■Encoder
■Channel
■Noise
■Decoder
■Receiver

Continued….
David Berlo’s SMRC model: This model explains the way of communication in simple
manner and the acronym SMRC stands for sender, message, channel and the receiver
■ Sender:
■ Message:
■ Channel:
■ Receiver:

Communication system-
Optical communication system: In a communication process, system are that part which encodes
and decodes the message. In optical communication system it contain transmitter that encodes
message into optical signals, also a channel that brings the signals to the destination
Radio communication system: The radio communication needs both transmitting and receiving
equipments and that be radio transmitter and a transmitting antenna that is installed while
message are transmitted.
Duplex communication system: Duplex communication is a point to point communication that is
calm by two or more parties that carries out communication with each other in both direction.

Describe all communication methods used in organisation.
■ Verbal- It refers to a face to face communication over telephone, via skype or zoom etc.
in context of business organisation it need to be in formal manner. This is the process
when people are engage with the other in speaking.
■ Non-verbal- It includes the expression, eye contact, hand movement of an individual
while speaking with other. While engaging toward this, it is important to pay attention
towards words and non-verbal communication as it leaves effective impression on
audience.

Continued….
■ Visual- To create meaning, visual communication is a practice that represent graphically
all the information. There are many type of content in realm of visual communication
and that all includes info graphics, interactive content etc.
■ Written- In this type of communication process message are sending in written form
through letters, reports, telegram, manuals etc.

Benefits of formal and informal communication to business organisation.
■ Electronic: It means the transformation of any single, writing, image, sounds, etc. that are transmitted
by wire, radio, electromagnetic. This is the viable mode of communication within an organisation as it
is not possible to the pass information to all subordinates individually.
■ Formal communication provides clear & reliable information. Also available for future references
within a company. It saves time and the management of company will be under controlled with such
type of communication.
■ Benefits of informal communication is that is bring another way of communication, it improves the
relationship among management and workforce, increase efficiency in cordial environment etc.

Technologies is used for different types of
communication
In modern world there are number of technologies are evolved or generated that makes easy to
pass the information from one individual to another. Some of the technologies are radio, TV,
internet, mobile phone, laptop, cloud technology, hosted services etc. with the help of all these
technologies, it become easy to transfer the information.
Chat feature
Cloud technology
Emailing

Principles of effective communication
■ Clear
■ Concise
■ Concrete
■ Correct
■ Coherent
■ Complete
■ Courteous

Explain barriers of effective communication.
■ Cultural difference and language: In communication it is important to understand the
cultural differences as it creates sometime barriers in effective communication
■ Conflicts in workplace: There are number of reason that may arises the conflicts at
workplace and that may act as bares in effective communication.
■ Lack of transparency and trust: It become difficult to carry out effective communication
when there is lack of trust and transparency.