This report examines the challenges and barriers to effective business communication within the context of a clothing retail chain, Something for Everyone (SFE), particularly in the wake of the COVID-19 pandemic. It explores the impact of social distancing and physical barriers on communication. The report identifies strategies for overcoming these barriers, such as utilizing augmented and virtual reality technologies to enhance the online shopping experience. Furthermore, it addresses the influence of culture on communication and negotiation, emphasizing the importance of cultural awareness and sensitivity in business interactions. The conclusion highlights the essential role of business communication in organizations, emphasizing its contributions to improved practices, informed staff, and error reduction. The report is supported by references to academic sources.
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