CFPBUS004 Business Communication Report: Mr. Fishy Restaurant Analysis

This report analyzes the business communication practices at Mr. Fishy, a fish and chips restaurant in London. It begins with an introduction and literature review, covering the purposes and principles of organizational communication, including formal and informal communication methods. The report then applies these principles to enhance business practices, evaluating communication practices and suggesting strategies for effective communication in the workplace, such as non-verbal and oral communication techniques, audience understanding, and open-ended questions. The analysis discusses the strengths and weaknesses of effective communication skills, culminating in a conclusion that emphasizes the critical role of proper communication in achieving business objectives and the importance of implementing strategies for effective workplace communication. The report references various academic sources to support its findings.

BUSINESS
COMMUNICATION

Table of Contents
TASK 1............................................................................................................................................2
(Covered in Poster)..........................................................................................................................2
TASK 2 ...........................................................................................................................................2
INTRODUCTION ..........................................................................................................................2
LITERATURE REVIEW ...............................................................................................................2
ANALYSIS AND DISCUSSION...................................................................................................6
CONCLUSION................................................................................................................................7
REFERENCES................................................................................................................................8
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TASK 1
(Covered in Poster)
TASK 2
INTRODUCTION
Communication is act of conveying meaning from one individual to another through
utilization of mutually understood symbols, signs and semiotic rules (Darics, 2017). However,
business communication critically focuses on aspects relating to marketing, brand management,
consumer behaviour and many more. This report is based Mr. Fishy restaurant which operates its
business operations in London. The outcome of this report is implement several new policies in
order to create better cooperation at workplace.
LITERATURE REVIEW
1) Describe and analyse the purposes and principles behind different forms of organisational
communication.
Purpose of Communication
Communication is essentially a process of transferring information from one person to
another. The prime purpose of communication is to effectively understand information through
which all business related aspect can be made clear (Doan and McKie, 2017). The main purpose
of communication can be effectively summed in the following:
 Preparing People to Accept Change: Effective as well as proper communication is an
important tool through which business related aspects are effectively managed. However,
communication significantly helps in managing organisational policies and procedures in
effective manner. In context, to Mr. Fishy restaurant communication skills will help in
effectively preparing people to deal with the change. In order to carry out this formal
communication shall be adopted by respective organisation.
 Learning Management Skills: Communication effectively helps in facilitating flow of
information, ideas, perception as well as opinion. Through this manager as well as
supervisory staff attempts to learn managerial skills. Therefore, with respect to Mr. Fishy
the prime purpose of communication is to effectively enable the employees to learn
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enhance their management skills. Formal as well as information mode of communication
shall be adopted so that overall productivity of workforce is enhanced.
 Ideas of Subordinates are encouraged: Communication critically helps effectively
encouraging ideas communicated by subordinates. With reference to Mr. Fishy
restaurant, ideas given by employees or subordinates will potentially help respective
organisation to carry out business activities accurately. Formal communication shall be
adopted in order to encourage the ideas suggested by subordinates.
 Development of Good Human Relations: Effective and proper communication within
an organisation helps in enhancing good relations at workforce and tends to create
positive working environment (Eaves and Leathers, 2017). At Mr. Fishy restaurant
meeting conducted significantly focuses on developing good work relationship so as to
enhance business operations. Formal as well as informal communication within
respective organisation shall be carried out in order to create good human relations.
However, there are several other factors due to which communication within an organisation
can be enhanced the desired business objective can be accomplished. With regard to Mr. Fishy,
meeting is critically focuses on effectively managing business related activities in an effective
manner.
Effective Principles of Organisational Communication: There are various methods
through which communication within an organisation can take place. Identification of most
effective communication method is based on the nature of situation prevailing (Kim, 2019).
Proper market analysis is conducted in order to effectively determine the best form of
communication which can be adopted. Following are the different forms of communication
mode which Mr. Fishy restaurant have adopted in order to deal with the business related
activities in appropriate manner.
 Formal Communication: Informal communication is essentially followed by every
business organisation in order to effectively carry out business related activities formal
level. Formal communication critically follows chain of command so that desired
business objective can be accomplished. This type of communication follows downward
to upward. Furthermore, it also includes horizontal flow of communication. With respect
to Mr. Fishy restaurant, the respective organisation makes use of formal communication
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while dealing with their clients. This form of communication plays a very critical role in
accomplishing business related objectives easily.
 Informal Communication: This type of communication is also an important aspect
which occurs naturally within organisation on daily basis. It is an important mode of
communication which critically helps in creating positive working environment (Lee, Lee
and Suh, 2016). However, with respect to Mr. Fishy the respective restaurant makes use
of informal communication on daily basis in order to effectively carry out business
related activities with full efficiency and desired business objective can be achieved.
Furthermore, informal communication is essentially used wherein there is no need of
hierarchical tiers.
Moreover, there are several other forms of communication which an organisation can adopt
in order to critically carry business related activities in most appropriate manner so the desired
business objective can be achieved.
2) Apply principles of effective communication to enhance practice
Communication is a two-way process wherein exchange of information is critically done
in order to carry out business related activities properly and accomplish objective.
Communication is not only essential for day to day activities but it also help in effectively
accomplishing business objectives (Luftman, Lyytinen and Zvi, 2017). Communication is the
foundation of human interaction. It plays a very curial role in implementing innovation and
change within organisation. Following are the effective factors of principles which critically
helps in enhancing business practices in appropriate manner.
 Have a Goal: Firstly, proper analysis is conducted in order to significantly identify what
is to be communicated. Proper goal and idea shall be made so that the process of
communication becomes successful. With respective to Mr. Fishy restaurant, firstly
proper determination is made so as to communicate within organisation in appropriate
way.
 Relevant Idea: Information communicated shall be relevant in nature. However, before
communicating a particular information it is responsibility of organisation to make sure
that information communicated is relevant in nature. Mr. Fishy restaurant shall made
effective use of relevant information.
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 Listen Effectively: While communicating with individual proper listening skill must be
inherit. This listening critically helps in making communication a two-way process.
Therefore, an individual should have ability to effectively listen. With reference to Mr.
Fishy, the employees at workplace have ability to effectively listen.
 Adjust the medium accurately: While communicating within an organisation adjustment
with regard to communication shall be made so as to ensure that appropriate exchange of
information is done. With regard to Mr. Fishy restaurant, the process of communication
so be adjusting in nature so that each and every employee are able to understand the goals
and objectives effectively.
 Stay organized: Staying organized within the process of communication is very crucial
process that enables to make the process effective. Herein an individual should have
focused attitude and be methodise in nature (Mikkelson, Sloan and Hesse, 2017). In
context to Mr. Fishy, employees shall the adopt this approach so that business operations
are carried out smoothly.
Moreover, there are many other effective principles of communication which are critically
required in order to make the process of communication a success. Therefore, in order to make
the process of communication effective proper evaluation shall be conducted so the desired
objective can be achieved.
3) Evaluate the communication practices of themselves and others
There are various communication practices which are essentially implemented in order to
significantly achieve business objective. Through adoption of appropriate communication skills
business related issue are effectively sorted out. Moreover, communication skills primarily
involve several customs. Some of common communication skills inherit by Mr. Fishy restaurant
are mentioned below:
 Non-verbal communication: Nonverbal communication is basically a process of
sending and receiving message without using words, neither written nor spoken. It
primarily involves aspects relating to gesture, voice, body language and many others.
This communication skill will critically help employees at Mr. Fishy to enhance the
overall business productivity.
 Oral Communication: This is yet another important communication practice which is
critically required at every business level so as to accomplish business objective
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accurately. Oral communication skill flows at every level within organisation (Noe and
et.al., 2017). However, with regard to Mr. Fishy restaurant various strategies need to be
implement so that the conflicts situation can be solved effectively.
Strategies for effective communication at workplace:
 Know Audience: In order to effectively communicate within business organisation
implementation of proper strategy is must which critically helps in knowing the desire
and expectation of customers (Pedersen and et.al., 2016). With reference to Mr. Fishy,
restaurant shall exactly know the demand of audience in order to make communication
effective.
 Open ended Questions: Open-ended questions shall be used in order to significantly
engage both the parties in the process of communication and efficiency can be witnessed.
With reference to Mr. Fishy this strategy will highly help in enhancing its business
operations and a positive working environment can be seen.
Strengths and Weakness of Effective Communication skills:
Strengths Weakness
 Effective communication at
workplace essentially help in
achieving business objective
appropriately.
 Poor and inappropriate
communication at workplace
hampers and damages overall
productivity of an organisation.
 Furthermore, effective
communication skills also helps in
enhancing workplace relationship in
significant manner (Shimizu, 2017).
 Inconsistency within business
organisation is witnessed due to
poor communication skills.
However, in order to accomplish business related objective with full efficiency proper
and effective communication mode shall be utilised within organisation.
ANALYSIS AND DISCUSSION
The above mentioned analysis states that an organisation critically requires proper and
effective communication in order to attain desired business objective with full efficiency.
Furthermore, ineffective communication negatively hampers the overall business productivity to
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a great extent. Implementation of several polities on regular interval is must so that sustainability
as well as consistency can be witnessed.
CONCLUSION
From the above report it can be summarised that proper communication plays a very
curial role through which goals as well as business objective are effectively achieved. Moreover,
there are several principles of communication which shall be followed in order to successfully
communicate. Through adoption of accurate mode of communication an organisation is able to
accomplish its desired business objectives effectively. Implementation of several strategies is
critically required so that effective communication at workplace is witnessed.
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REFERENCES
Books & Journals
Alessi, G. and Jacobs, G. eds., 2015. The ins and outs of business and professional discourse
research: Reflections on interacting with the workplace. Springer.
Caza, A., Brower, H.H. and Wayne, J.H., 2015. Effects of a holistic, experiential curriculum on
business students' satisfaction and career confidence. The International Journal of
Management Education. 13(1). pp.75-83.
Cegielski, C.G. and Jones‐Farmer, L.A., 2016. Knowledge, skills, and abilities for entry‐level
business analytics positions: A multi‐method study. Decision Sciences Journal of
Innovative Education. 14(1). pp.91-118.
Darics, E., 2017. E-leadership or “How to be boss in Instant Messaging?” The role of nonverbal
communication. International Journal of Business Communication,
p.2329488416685068.
Doan, M.A. and McKie, D., 2017. Financial investigations: Auditing research accounts of
communication in business, investor relations, and public relations (1994–2016). Public
Relations Review. 43(2). pp.306-313.
Eaves, M. and Leathers, D.G., 2017. Successful nonverbal communication: Principles and
applications. Routledge.
Kim, S., 2019. The process model of corporate social responsibility (CSR) communication: CSR
communication and its relationship with consumers’ CSR knowledge, trust, and
corporate reputation perception. Journal of Business Ethics. 154(4). pp.1143-1159.
Lee, S.B., Lee, S.C. and Suh, Y.H., 2016. Technostress from mobile communication and its
impact on quality of life and productivity. Total Quality Management & Business
Excellence. 27(7-8). pp.775-790.
Luftman, J., Lyytinen, K. and Zvi, T.B., 2017. Enhancing the measurement of information
technology (IT) business alignment and its influence on company performance. Journal
of Information Technology. 32(1). pp.26-46.
Mikkelson, A.C., Sloan, D. and Hesse, C., 2017. Relational communication messages and
leadership styles in supervisor/employee relationships. International Journal of
Business Communication, p.2329488416687267.
Noe, R.A. and et.al., 2017. Human resource management: Gaining a competitive advantage.
New York, NY: McGraw-Hill Education.
Pedersen, P.M. and et.al., 2016. Strategic sport communication. Human Kinetics.
Shimizu, K., 2017. Senders’ Bias: How Can Top Managers’ Communication Improve or Not
Improve Strategy Implementation?. International Journal of Business
Communication. 54(1). pp.52-69.
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