Analyzing Communication Skills in Business: A Comprehensive Report

This report provides a comprehensive overview of communication skills essential for business success. It begins by defining communication and exploring various communication models, including the Shannon and Weaver model, and communication systems used in businesses. The report then delves into different communication methods, such as verbal, written, and non-verbal, and the use of technology to enhance communication. It emphasizes the principles of effective communication, including clarity, brevity, and accuracy. Furthermore, the report identifies common barriers to effective communication, such as jargon, emotional barriers, and physical disabilities, and offers insights into overcoming these challenges. The conclusion highlights the importance of communication skills for business management and employees, and references the significance of oral and written communication in various business scenarios. The report emphasizes the importance of understanding and addressing barriers to communication for effective information exchange within the business environment.

COMMUNICATION
SKILLS FOR BUSINESS

INTRODUCTION
Communication skills are important for both
management and employees in order to understand
different factors effectively. The report will
demonstrate models, systems and methods of
communication with effective use of technology to
make an effective communication process. In
addition to this, oral communication and
communication in writing are also discussed with
examples in this report.

TASK 1
Communication model and systems used in business.
Communication
Communication can be described as a process between two or
more than two people in the form of formal and informal to
understand the message, signs and semiotic rules effectively.
In simple words, it is a process of exchanging information by
writing, speaking and using some other medium such as
computers or telephone-communication.
Communication system
It is a system model describes a communication exchanges
between two stations.

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Communication models
Models of communication can be described as conceptual model
which is used to explain the communication process between
two persons. The first model for communication was
developed by Warren Weaver and Claude Elwood Shannon in
1949 for Bell Laboratories.

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1. Shannon and Weaver- The model was created in 1948 when
Claude Elwood Shannon wrote an article “A Mathematical
Theory of Communication” in Bell System Technical Journal
with Warren Weaver. The model is more technological than
any other linear models.

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Sender: Sender is a person who choose the channel to send message made by
him.
Encoder: Encoder is the sender who use machinery that helps to covert the
message into binary data or signals.
Channel: Channel refers to the medium used by sender to send message.
Decoder: Decoder is a machine which converts binary data or signals into
message or the receiver also translate message from data or signals.
Receiver: The person who gets the message is known as receiver or it is the
place where the message must reach. Receiver also provide feedback on
message.
Noise: It is a physical disturbance like people, environment etc.

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Linear Model: Communication in linear model is considered as
one way process in which sender is the only person who sends
and receive the message and does not give feedbacks or any
kind of response. The model was founded by Shannon and
Weaver which was adopted by David Berlo later into his own
model which is now known as SMCR model of
communication. SMCR stands for Source, Message, Channel
and Receiver. The model was established to determine
communication between humans. In this model,
communication process depends on many factors such as
attitude, skills, knowledge, content of message, sense of
receiver and cultural system.

Communication methods and technology in businesses
Communication methods
There are different types of communication methods used
in businesses or at workplace such as Verbal, Written,
Oral, Face-to-Face, Non-verbal methods, Physical Non-
verbal, Paralanguage and Visual communication. In this
modern world, business have may access or methods of
communication which is used with internal and external
audiences effectively.

Making communication effective
Principle of simplicity: The message for communication should be in simple
and easy format so that it can be easily understand such as use of simple
and common words.
Principle of clarity: The message should be clear that an ambiguous message
will reduce effectiveness of communication.
Principle of brevity: The nature of message should be concise that a long
message can disturb receiver. Only important and necessary information
should be given.
Principle of accuracy: Factors and information should be clear and accurate
in message that wrong information can create confusions.
Principle of language control: The words should be selected properly in the
message for an effective communication.

Barriers to effective communication
The use of Jargon: Technical terms, unfamiliar and over-complicated.
Emotional barriers: There are some people find difficulties in expressing emotions
because of the complicated topics or taboo.
Lack of attention, distractions, interests or irrelevance to receiver.
Certain differences in viewpoint and perception.
Physical disabilities such as speech and hearing issues.
Physical barriers to non-verbal communication: People with such disabilities are not
able to see non-verbal cues, posture, gesture and body language.
Differences in languages can cause difficulties in understating messages.
Psychological barriers: If someone is stressed they may be preoccupied by personal
concern and not as receptive to the message as if they were not stressed.

Conclusion
It can be concluded from the above report that communication
skills are important for business management and its employees
in order to communicate different factors and things easily and
effectively. Different types of communication and technology
used to express them will help to make an effective
communication. There are some barriers to communication
which should be addressed by business. The oral communication
with an example of assisting an irate customer and
communication in writing will help to understand different type
of uses of communication in various situations.

References
Online:
Copyright © 2018, Shannon and Weaver Model Of
Communication. Available through
https://www.businesstopia.net/communication/shannon-and-w
eaver-model
communication