Business Communication: Principles, Practices, and Evaluation Report

This report examines the critical role of effective communication in business settings. It explores various forms of communication, including verbal, non-verbal, written, visual, and listening, emphasizing their purposes and principles. The report delves into key principles such as clarity, consistency, adequacy, informality, and timeliness, highlighting their impact on organizational efficiency. A literature review supports the analysis, referencing studies on organizational communication and personal communication practices. Furthermore, the report evaluates communication practices, including active listening, questioning, public speaking, and learning from professionals, and offers recommendations for improvement. The conclusion summarizes the importance of effective communication in fostering a positive work environment and achieving organizational goals. The report also provides key communication practices, such as active listening, and the principles that facilitate effective communication, which is important for the success of the business.

Business
communication

Abstract
Report has been analysis of the effective communication as it is vital to give and take
information properly so the decisions cannot be delayed as well listen properly. Such as Principal
of clarity, Principle of consistency and various verbal and non verbal communication. Report has
been focused about est way to convey or provide them with information to another. When the
company conducts meeting with the members of board they take this form of communication and
share their message with graphs and charts

Table of Contents
Abstract............................................................................................................................................2
INTRODUCTION...........................................................................................................................4
LO 1.................................................................................................................................................4
Principles and purpose behind different form of effective communication................................4
Literature review..............................................................................................................................5
Lo4 – Describe various principles of effective communication to enhance practice..................6
LO5- Evaluate the communication practices of themselves and others..................................6
Recommendation.............................................................................................................................7
Conclusion.......................................................................................................................................7

INTRODUCTION
Business communication is exchanging information in order to promote an organization's
goals, objectives, aims, and activities, as well as increase profits within the company. This report
covers issues such as purpose and principle of effective communication. Focus on the area of
enhancing the practice of communication and evaluate the practices of communication for
themselves and others. This is done with the literature review and recommendations of the
report.
LO 1
Principles and purpose behind different form of effective communication
In order to make the communication effective it is necessary that the company keeps a
track on it as it is an important aspect and plays an important role in the company which helps
them to maintain the flow of operations in a smooth manner. Apart from it the managers of the
company is able to make the environment of work and maintain it with discipline. There are
many different types of communication which is required and enabled in the company. There is a
purpose and principle behind the effectiveness of communication and that is to get or convey the
information in a clear way. This way the company will be able to increase the level of
productivity and gain advantage over their competitors (Artyk, Gazarian and Danilova, 2017).
Verbal Communication-
This type of communication states the fact that one individual in the company will look
after the information to another person by interacting or engaging with them in a conversation
face to face. This is considered as a common form of communication which is necessary to be
effectively used at the workplace of the company.
Non Verbal Communication-
This form of communication takes place in the form of feelings of individual which does
not require speaking with another person. This aspect of communication includes body posture,
movements made by hands, eye contact, expressions on the face of an individual etc. for instance
when management of the company is conducting a meeting with the employees they will see the
expressions on face so that they can check who is attentive and who is not.
Written communication-

This form of communication involves sending the information with the help of writing
the letter so that clear and precise information can be sent to the clients and no confusion is
raised in completing the task.
Listening-
Listening is considered as that part of communication where in order to make it effective
one needs to clearly listen to other so that message states can be understood and work on it can
be proceeded (Hänninen and Karjaluoto, 2017).
Visual communication-
This is considered as best way to convey or provide them with information to another.
When the company conducts meeting with the members of board they take this form of
communication and share their message with graphs and charts so that they can present it in a
better way and members have no doubt.
Literature review
As per the view of (Pun, Chan, Wang and Slade., 2018) organizational communication
is useful for the business to achieve higher growth on the industry scale. The flow of effective
communicate create positive environment in which employees can be actively do their work
and helps to achieve goals and objective of the company. The purpose of the organizational
communication to provide success and increase productivity of the business. There are
different form of communication which can be used in the organization to increase flow of
communication. There are five forms of effective organizational communication such as verbal
communication in which individual provide information by speaking, Non verbal in which
include facial expressions, written communication, listening – listening information properly
and visual communication – showing videos or providing information digitally.
As per the view of (Su, and Chan., 2017) there are some personal communication
practices which can helps to improve our communication is listening to the information
properly, this helps to provide proper and clear information to us. It is necessary for the
superiors of the company to use effective communication, but they also have to follow the
principles of the communication and one of them is clarity. The information they are providing
should be clear and informative so employees can understand the information proper. And they
can do their task properly.

Lo4 – Describe various principles of effective communication to enhance practice
Principal of clarity- There must be clearly communicated message and at the same time spelt
clearly. There must be no ambivalence in message. Message conveyed should be same that needs
to be convey through messenger. It is vital to know that message that has words posses some
meaning to it.
Principle of consistency- It focuses that communication must be done with polices, plans,
programs and objectives of the company but sometimes it created conflicts also. Message should
not be created any confusion.
Principle of Adequacy – It states that whatever the information is, must be in completed form
within all respects. As due to incomplete information it can delay decision as well as also creates
confusion (Pun, Chan, Wang and Slade., 2018) . As if the message is incompleted form than it
must impact the efficiency negatively. So it is must have adequate information that is used for
making actions plans and also take appropriate decisions.
Principles of informality- Formal information is used in organization everywhere but
sometimes formal information is not convinced employees so for that managers needs to convey
informal messages. Managers uses the informal message to evaluates the various reactions of the
staff members.
Principle of timeline- According to this principle communication can be done at the proper time
as well as also assist in implementing plans. There is no delay as time is vital for every task as it
can be completed on time focuses on taken decisions on time (Hänninen and Karjaluoto, 2017). .
LO5- Evaluate the communication practices of themselves and others
There are some practices which can be performed by us to make our communication
effective and it will also help to develop our career a professional.
Active listening
Active listening is information for us when someone is providing us any useful
information, if we will not listen the information properly, we can miss the important point
from the information which will create problems in the task we will not able to complete our
task at the workplace.
Ask Question

Asking question is also a part of effective communication, we ask question to the other if
we are not able to understand the information properly so the other person can make us
understand the information in easy ways. It will help us to improve our performance.
Talk in public
Taking in the public is best practices to develop effective communication skills.
Talking in the public decrease the Hesitation from us, and we started feeling confident, and we
can develop the effective communication s skills in ourselves.
Work under the professionals
Professionals like Leaders and mangers of the company have effective communication
skills a= and they have proper knowledge of communicate with the others (Su, and Chan., 2017).
We can develop effective communication skills by working under them and understanding how
they are taking with the client and how they task with the employees when they provide
information to them etc.
Group practice
This on of the best practices which create good environment of the effective
communication. Taking in the group create skills of the effective communication and it also
makes our work simple, and we can take knowledge from the others.
Recommendation
 It is recommended that Communicate only where there is a requirement, unnecessary
communication is no need such as GIFs or any memes can detract productivity.
 It is recommended that Managers needs to stay open-minded for questions as well as
Answers of the employees.
Conclusion
From the above it had been concluded that The flow of effective communicate create positive
environment in which employees can be actively do their work and helps to achieve goals and
objective of the company. It also focused on communication practices such Active listening,
Ask Question, Talk in public, Work under the professionals Group practice and many more. It
also focused on Principles and purpose behind different form of effective communication such
as verbal,nonverbal communication and many more. Furthermore, it focused on clearly
communicated message and at the same time spelt clearly. Communication must be done with

polices, plans, programs and objectives of the company principle communication can be done at
the proper time as well as also assist in implementing plans.

REFERENCES
Books and journal
Artyk, O.V., Gazarian, M.T. and Danilova, V.I., 2017. Learning English as a Means of Business
Communication. Индустрия туризма: возможности, приоритеты, проблемы и
перспективы, 10(2), pp.436-443.
Hänninen, N. and Karjaluoto, H., 2017. The effect of marketing communication on business
relationship loyalty. Marketing Intelligence & Planning.
Pun, J. K., Chan, E. A., Wang, S. and Slade, D., 2018. Health professional-patient
communication practices in East Asia: An integrative review of an emerging field of
research and practice in Hong Kong, South Korea, Japan, Taiwan, and Mainland
China. Patient education and counseling.101(7). pp.1193-1206.
Su, C. C. and Chan, N. K., 2017. Predicting social capital on Facebook: The implications of use
intensity, perceived content desirability, and Facebook-enabled communication
practices. Computers in Human Behavior.72. pp.259-268.