Communication Skills for Business: Sainsbury Report and Analysis

This report examines communication skills within a business context, using Sainsbury as a case study. It explores different methods of oral communication, such as face-to-face interaction, telephone conversations, and presentations, providing evidence of their use and effectiveness. The report also delves into written communication, including examples of an email, a curriculum vitae, and an offer letter. Furthermore, it discusses how to present business information orally in a formal setting and how to respond to questions arising from such presentations. The report concludes by emphasizing the importance of communication for achieving business objectives and includes a comprehensive list of references from academic journals and books.

Unit 3.26
Communication Skills
for Business

Table of Contents
INTRODUCTION.......................................................................................................................................3
TASK 1.......................................................................................................................................................3
Covered in PPT.......................................................................................................................................3
TASK 2.......................................................................................................................................................3
Different methods of oral communication...............................................................................................3
Evidence of use of different methods of oral communication..................................................................4
Present business information orally in a formal situation........................................................................4
Respond to the questions arise from presentation of business information..............................................5
TASK 3.......................................................................................................................................................5
E MAIL.......................................................................................................................................................5
Curriculum Vitae.........................................................................................................................................6
Offer letter...................................................................................................................................................7
CONCLUSION...........................................................................................................................................8
REFERNCES..............................................................................................................................................9

INTRODUCTION
Communication skills refers to a process by which information is exchange by two
individuals in significant manner. There are two crucial parties such as sender and receiver
involve in communication. In business, communication is important to exchange necessary
information for taking effective decisions. In the present report the company which is considered
is Sainsbury. It is a well known organization of UK which deals in groceries and general
merchandise at global level. There are different models and types of communication have been
discussed in the present report. It also includes barriers of effective communication along with its
principles. In addition, different style of oral communication to communicate with target
audience is also considered in the present report. Lastly, written communication is also
imperative in business setting which is also discussed in the report.
TASK 1
Covered in PPT
TASK 2
Different methods of oral communication
Oral communication is regarded to exchange information through words. It can be done
through face to face interaction and with the use of any electronic device such as telephone,
mobile and more (Dwyer and Hopwood, 2019) . Here, oral communication is not likely to use in
business environment due to lack of evidence and formality. But, it helps to boost the confidence
level of an individual and also provides a lot of opportunities of learning & growth. Methods of
oral communication are given as under:
Face to Face interaction: Under this, all the relevant parties interact with each other on
one to one basis. By this way, they get an opportunity to interact with each other in an efficient
manner. In addition, they can also do the networking and build relationships through face to face
interaction. So, here information is exchange through personal meetings whether in group or
individual basis.

Telephone conversation: It is also considered as crucial way of oral communication
where individual do not need to meet personally rather they communicate over telephone and
other such devices. By this, information can easily convey to other person in time as well as cost
effective manner (Ganguly, 2017).
Presentation: It is a formal way of oral communication which is often used in business
setting. With this, one person disseminates information to audience with the help of facts and
figures. This method is often adopted by organizations to attain predefined business objectives.
Evidence of use of different methods of oral communication
It is analyzed that different kinds of feedback received by an individual while using oral
methods of communication. Some feedbacks are positive which help to enhance the level of
confidence of individual so that they will be able to interact with other person in an efficient
manner. On other side, negative feedbacks provide scope for improvement (Ganguly, 2017). By
this way, sender is able to know the points which required further improvement to attain
predefined goals. With this, individuals are able to understand different style of oral
communication and able to select appropriate one. All the methods have their own strengths as
well as limitations. So, sender needs to select appropriate methods in order to attain predefined
objectives of communication.
Present business information orally in a formal situation
Sainsbury is renowned company of UK. It is known as the second largest chain of
supermarket within country it was fist started in the year of 1869 by james Sainsbury and have
become largest retailer of groceries over the period of time. It offers quality products and
services such as grocery, general items, financial services and more in order to meet with
requirements of customers in an efficient manner.
Role play
 Customer: My name is John. Are you talking from Sainsbury?
 Sales Representative: Yes Sir, I am talking from Sainsbury organization. How may I
help you?
 Customer: I have purchased a product from your organization before 7 days ago. And, it
supposed to deliver within 3 days of order processing. But, I have not received the

product yet. I am in urgent requirement of the product and not able to understand this
irresponsible behavior of your company.
 Sales representative: Kindly, accept my sincerest apology for the inconvenience you
faced. Please help me with your order number so that I can process your order as soon as
possible.
 Customer: Okay, I am providing you the required details and looking forward to receive
my order very soon.
 Sales representative: Thank you for your cooperation with us. We will dispatch your
order on priority basis.
Respond to the questions arise from presentation of business information
It is analyzed that there are different feedbacks as well as suggestions received from
presentation. The feedbacks are based on the complete evaluation of performance during
presentation. Here, presentation is relevant for the audience thus a lot of questions raised during
presentation. It is analyzed that detailed knowledge of topic is help to answer all the questions in
an appropriate way. Some feedbacks are positive which help to enhance overall level of
confidence. On other side, negative feedbacks are helpful in making necessary improvements for
future betterment.
TASK 3
Written communication is also a crucial part of overall communication process. For this,
it is vital to have better understanding of subject, sentence framing and grammar and more
(Chikeleze, Johnson and Gibson, 2018) . In business, written communication often used for
transmitting information between different people. In this regards, three kinds of documents like
CV, offer letter and email are given as under:
E MAIL
HR manager’
Sainsbury
Respected Sir/ Ma’am,

This is with the reference of job advertisement over your career website for the profile of senior
sales representative. After going through with the job description, I found that I have all the skills
required to fulfill job roles and responsibilities in an efficient manner. Along with this, my
competencies as well as experience precisely matched with your requirements.
I am a sales driven person by having experience of 3 years in the field of customer relationship
management, customer satisfaction and more which make me a perfect for the current job role.
I am attaching my resume for your kind consideration and looking forward to have further
discussion in interview.
Thank you
Your Sincerely
Mr. XYZ
Curriculum Vitae
Career Objectives
To lend my skills and knowledge for betterment of organization by proving myself as an
asset of company by engaging in continuous learning to attain higher level of efficiency as
well as excellence.
Academic Qualifications
Qualifications Completed post graduation with 70%
Qualities Expertise in handling customers
Experiences:
 1 years experience as Sales executive for well-known establishment.
 2 years wok experience as Sales manager in a multinational company.
Area of expertise:
 Good interpersonal skills as well as listening skills

 Experience in handling conflicts of customers
 Well versed in using CRM softwares
 Ability to provide higher customer satisfaction
Offer letter
Sainsbury UK
April 10, 2021
Mr. XYZ
We are delighted to inform you that you have been selected as senior sales representative in
Sanisbury. Your job roles and responsibilities are mentioned as under:
 To handle the team of sales representatives within company
 To provide best possible solution to customers
 To ensure higher level of customer satisfaction
 To achieve determined sales target of each and every month
The details of employment have been attached in annexure of mail. You are required to give
your acknowledgement within two days after which we will communicate further information.
Looking forward to see you onboard soon!!
HR manager
Sainsbury

CONCLUSION
It is concluded that communication is imperative in business for attaining predefined
goals and objectives. Discussion has been carried out regarding different models, theories of
communication. It is concluded that oral communication is also vital for business as it helps in
facilitating interaction at work place. Further, written communication is often used in
organization to maintain evidenced for future reference.

REFERNCES
Books and journals
Dwyer, J. and Hopwood, N., 2019. The business communication handbook. Cengage AU.
Ganguly, S., 2017. Action research to improve the communication skills of undergraduate
students. IUP Journal of Soft Skills, 11(3), pp.62-71
Chikeleze, M., Johnson, I. and Gibson, T., 2018. Let's Argue: Using Debate to Teach Critical
Thinking and Communication Skills to Future Leaders. Journal of Leadership
Education, 17(2).
Moss, B., 2017. Communication skills in health and social care. Sage.
Bhagra, A. and Sharma, D.K., 2018. Changing paradigm of employability skills in the global
business world: A review. IUP Journal of Soft Skills, 12(2), pp.7-24.
Jewell, P., Reading, J., Clarke, M. and Kippist, L., 2020. Information skills for business acumen
and employability: A competitive advantage for graduates in Western Sydney. Journal of
Education for Business, 95(2), pp.88-105.
Perry, L. and Miller, T., 2018. Business Communication: Skills and Techniques. Scientific e-
Resources. Manevska, S., Danquah, K.A.B., Cleland, F.A., Smerdova, J. and Manev, N.,
2018. Bridging the gap between university curriculum and industrial needs: A case study
of teaching interpersonal skills. International Journal of Organizational Leadership, 7(1),
p.61.
Tripathy, M., 2018. Assertiveness–A win-win approach to business communication. IUP Journal
of Soft Skills, 12(2), pp.48-56.
O'Rourke, J.S., 2019. Management Communication: A case analysis approach. Routledge..