London School of Commerce - IT and Business Communication Report
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AI Summary
This report analyzes the role of Information Technology (IT) in business communication, focusing on the case of HSBC bank. It examines the impact of IT on organizational communication, operational efficiency, customer experience, decision-making, and security. The report also explores ethical and social issues such as workplace harassment, health and safety, data privacy, and accounting practices. Different networking technologies like PAN, LAN, WLAN, CAN, and SAN are discussed, along with the importance of intranet and internet for business operations, including their roles in communication, information retrieval, marketing, and sales. The report concludes with an overview of the system development life cycle and its relevance to business IT implementation. The analysis highlights how HSBC bank utilizes IT to achieve its goals, navigate ethical challenges, and adapt to the dynamic business environment.

BUSINESS
COMMUNICATION
COMMUNICATION
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Table of Contents
ABSTRACT..........................................................................................................................................3
INTRODUCTION.................................................................................................................................3
LITERATURE REVIEW......................................................................................................................3
The role of IT in business..................................................................................................................3
Ethical and social issues that pertain to running businesses...............................................................4
Different types of networking technologies.......................................................................................5
Personal Area Network (PAN)......................................................................................................5
Local Area Network (LAN)...........................................................................................................5
Wireless Local Area Network (WLAN)........................................................................................5
Campus Area Network (CAN).......................................................................................................6
Storage-Area Network (SAN)........................................................................................................6
Importance of Intranet and Internet in your business.........................................................................6
The different stage of system development life cycle........................................................................7
ANALYSIS AND DISCUSSION..........................................................................................................8
CONCLUSION.....................................................................................................................................8
REFERENCE........................................................................................................................................9
Books and journals............................................................................................................................9
ABSTRACT..........................................................................................................................................3
INTRODUCTION.................................................................................................................................3
LITERATURE REVIEW......................................................................................................................3
The role of IT in business..................................................................................................................3
Ethical and social issues that pertain to running businesses...............................................................4
Different types of networking technologies.......................................................................................5
Personal Area Network (PAN)......................................................................................................5
Local Area Network (LAN)...........................................................................................................5
Wireless Local Area Network (WLAN)........................................................................................5
Campus Area Network (CAN).......................................................................................................6
Storage-Area Network (SAN)........................................................................................................6
Importance of Intranet and Internet in your business.........................................................................6
The different stage of system development life cycle........................................................................7
ANALYSIS AND DISCUSSION..........................................................................................................8
CONCLUSION.....................................................................................................................................8
REFERENCE........................................................................................................................................9
Books and journals............................................................................................................................9

ABSTRACT
Business communication work ass essential part of service originations such as banks
and other financial service providers. This report is based on role of it and business
communication in HSBC bank which are practices by it. Here roles of IT in business will be
analysing. All ethical and social issues that help business or act as barrier to business will
study here. Numbers of technologies which are present in business are to be analyses in this
report. And in last, importance of intranet and internet will be discuses which help firm in in
improving its performance, and bank will able to cope with dynamic business environment.
INTRODUCTION
Business communication is that method which is used to circulate or communicate
information within and outside the company. And effective communication is good supply of
communication between manager and employee without any delay. This report is based on
HSBC bank which is one of the leading banks in UK. Bank has its operations all over the
world but its nub work is in UK. This bank is using IT in there functioning for reaching its
goals and objectives for long period of time. There is number of ethical and social issues
from which bank is passing on. It is using networking technology which is helpful in getting
access to global economy. This report will cover all business communication which is used
by HSBC bank (Griffin and Fyke, BlackBerry Ltd, 2016).
LITERATURE REVIEW
The role of IT in business
Information technology is that tool of business which is used by it for innovation by
increasing performance and using computers and system in firm, this will done with the help
number of functions like using smart machines, fast transaction cards and many more. IT
plays number of roles in business for its success and sometime failure. Here are some roles
which are identified from a critical research on this, these roles are mentioned below:
Improved organizational communication: IT in business play an important role in
improving communication within firm, this is done through use of number of applications
such are video condensing, conferencing software, email, video chat, company intranets
and the internet in general. This helps HSBC bank in getting access to its employee in all
over the world and can connect them for smooth flow of information. This also help
employee to stay connected with firm for managing work.
Efficiency in daily operations: This is also an important role of IT in services sector that
it helps bringing smoothness in daily operations of business. In context of HSBC bank
where firm use IT software to count money and prepare daily charts which help firm in to
work automatically not in manual .this also reduce the chances of errors which occurs
because of human nature (Key and Czaplewski, 2017).
Business communication work ass essential part of service originations such as banks
and other financial service providers. This report is based on role of it and business
communication in HSBC bank which are practices by it. Here roles of IT in business will be
analysing. All ethical and social issues that help business or act as barrier to business will
study here. Numbers of technologies which are present in business are to be analyses in this
report. And in last, importance of intranet and internet will be discuses which help firm in in
improving its performance, and bank will able to cope with dynamic business environment.
INTRODUCTION
Business communication is that method which is used to circulate or communicate
information within and outside the company. And effective communication is good supply of
communication between manager and employee without any delay. This report is based on
HSBC bank which is one of the leading banks in UK. Bank has its operations all over the
world but its nub work is in UK. This bank is using IT in there functioning for reaching its
goals and objectives for long period of time. There is number of ethical and social issues
from which bank is passing on. It is using networking technology which is helpful in getting
access to global economy. This report will cover all business communication which is used
by HSBC bank (Griffin and Fyke, BlackBerry Ltd, 2016).
LITERATURE REVIEW
The role of IT in business
Information technology is that tool of business which is used by it for innovation by
increasing performance and using computers and system in firm, this will done with the help
number of functions like using smart machines, fast transaction cards and many more. IT
plays number of roles in business for its success and sometime failure. Here are some roles
which are identified from a critical research on this, these roles are mentioned below:
Improved organizational communication: IT in business play an important role in
improving communication within firm, this is done through use of number of applications
such are video condensing, conferencing software, email, video chat, company intranets
and the internet in general. This helps HSBC bank in getting access to its employee in all
over the world and can connect them for smooth flow of information. This also help
employee to stay connected with firm for managing work.
Efficiency in daily operations: This is also an important role of IT in services sector that
it helps bringing smoothness in daily operations of business. In context of HSBC bank
where firm use IT software to count money and prepare daily charts which help firm in to
work automatically not in manual .this also reduce the chances of errors which occurs
because of human nature (Key and Czaplewski, 2017).
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Better customer experience: It also helps firms in improving their customer
services by bringing new technology in firm, which ultimately leads in better customer
experience. This can be seen HSBC bank where customers are happy after bank adopted
automatic machine for reading pass books and provide internet services for operating
accounts from home. This help in betterment of both firm as well customer and also reduce
loads from employees.
Decision making: There are number of software programmes which Analyses business
environment and perform various activities for business firm. ERP software and decision
support systems are one of those software programmes which are used by HSBC bank for
decision making. Such software have large database which help manager in identifying
accounts, finance and operational activities in firm and take decision according to al
department (Charter, 2017).
Security: there is one more major role of IT in business is that it help firm in
maintain of security in firm. in context of HSBC bank there IT department help them in
providing good surveillance system and best fire wall which help firm in protecting data
from miscreants and save their customers form online fraud and other type off unethical
practices.
From above mentioned points it can be seen that IT have performs various roles in
success of banking sectors which have main aim to provide services , it helps them in
managing their performance and productivity by improving services. This also help firm in
getting their desire goals and will leads to firm great success in future. HSBC bank have
good IT structure in there firm which help them in achievement of their objectives and
expanding its operation in global world.
Ethical and social issues that pertain to running businesses
Today’s environment is leading by robots and IT where humans have equal
participation and human nature is dynamic where they employee number of unethical
practices which are increasing day by day, so of the unethical practices are mentioned below:
Work place harassment: this is an serious issue which every company is facing in today’s
environment , this is because sexual desires of people are increasing continually and there
is ;lack of control and ethical education in institutes which lead to this. In service sectors like
banking and all this is at peek level this is because there are large number of female workers
in industry. HSBC bank solve this problem with the help of using strict rules and regulations
in firm, bank has also made some penalty for those employee who found guilty in this case. it
have also establish and separate department which will blacklist that employee and ensure
that they will not get further job in this sector and will submitted to legal institutes for legal
proceedings (Chen, Sampathkumar and Urquhart, International Business Machines Corp,
2018).
Health and safety: this is also an ethical issue which is related to health and safety of
employees in firm. Many of organtional are imaged in such type of business which is
dangerous for health of business staff. But in service industry there is no such work but health
services by bringing new technology in firm, which ultimately leads in better customer
experience. This can be seen HSBC bank where customers are happy after bank adopted
automatic machine for reading pass books and provide internet services for operating
accounts from home. This help in betterment of both firm as well customer and also reduce
loads from employees.
Decision making: There are number of software programmes which Analyses business
environment and perform various activities for business firm. ERP software and decision
support systems are one of those software programmes which are used by HSBC bank for
decision making. Such software have large database which help manager in identifying
accounts, finance and operational activities in firm and take decision according to al
department (Charter, 2017).
Security: there is one more major role of IT in business is that it help firm in
maintain of security in firm. in context of HSBC bank there IT department help them in
providing good surveillance system and best fire wall which help firm in protecting data
from miscreants and save their customers form online fraud and other type off unethical
practices.
From above mentioned points it can be seen that IT have performs various roles in
success of banking sectors which have main aim to provide services , it helps them in
managing their performance and productivity by improving services. This also help firm in
getting their desire goals and will leads to firm great success in future. HSBC bank have
good IT structure in there firm which help them in achievement of their objectives and
expanding its operation in global world.
Ethical and social issues that pertain to running businesses
Today’s environment is leading by robots and IT where humans have equal
participation and human nature is dynamic where they employee number of unethical
practices which are increasing day by day, so of the unethical practices are mentioned below:
Work place harassment: this is an serious issue which every company is facing in today’s
environment , this is because sexual desires of people are increasing continually and there
is ;lack of control and ethical education in institutes which lead to this. In service sectors like
banking and all this is at peek level this is because there are large number of female workers
in industry. HSBC bank solve this problem with the help of using strict rules and regulations
in firm, bank has also made some penalty for those employee who found guilty in this case. it
have also establish and separate department which will blacklist that employee and ensure
that they will not get further job in this sector and will submitted to legal institutes for legal
proceedings (Chen, Sampathkumar and Urquhart, International Business Machines Corp,
2018).
Health and safety: this is also an ethical issue which is related to health and safety of
employees in firm. Many of organtional are imaged in such type of business which is
dangerous for health of business staff. But in service industry there is no such work but health
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and safety work here in different terms, here health and safety means security of job and
insurance of life of employee. In context of HSBC bank take there employees at priority and
help them to grow faster in organtional context where employee get the full health cover and
job security with regular promotions.
Protecting Clint privacy: this is the biggest social issue in business of banking
industry which is privacy of their customer. In this industry privacy of customer is must for
saving interest of customer and defending them from unethical practices of some miscreants.
Its responsibility of firm to protect their data Here, HSBC bank use IT department for this. it
use most secure customer and highly qualified person to secure data of customer and will
leads in management of data by storing it ant highly secured place.
Accounting practices: An account of the business firm is that statement which can be easily
menu plated and can use for unethical and unsocial practices. Company use to show lower
profits in there accounts for evasion of tax liability. In baking sectors many bank use to show
fake NPA which help them in showing loss in final accounts and can get government
assistance. For defending HSBC bank from this manager is using accounting software which
collects data and prepare final accounts automatically, where there is no chance for getting
any interruption in final accounts (Keerthi, Empire Technology Development LLC, 2018).
There are number or unethical practices in business environment , which can cause
damage to customer and will leads to downgrading of social responsibilities , but they can be
prevented with the help of using some selective measures which are used by HSBC bank I
there working.
Different types of networking technologies
Networking technologies are is that method of here there is use of number of methods
which are related to LAN, cables, internet, satellite and many more. This is done to
communicate to persons who are different place and will facilitate number of benefits.
Personal Area Network (PAN)
This is small size network which is made up of modem, a computer, phone, printer, tablets
etc. And can be used by person in single building this can be found in small branches of
HSBC bank where there are limited options and firm can use this network for accessing its
daily work software.
Local Area Network (LAN)
This is the most used method which is so common that every individual use it. This is
because this method id cheapest and easy to operate in business firm. In this method a Local
area network is used to connect large number of system and low voltage devices in little
distance which can be used to work in firm. This method is used by HSBC bank where there
is huge range of staff working together and doing common work. This can be used in more
than three building and depends on the expense which firm want to incur.
insurance of life of employee. In context of HSBC bank take there employees at priority and
help them to grow faster in organtional context where employee get the full health cover and
job security with regular promotions.
Protecting Clint privacy: this is the biggest social issue in business of banking
industry which is privacy of their customer. In this industry privacy of customer is must for
saving interest of customer and defending them from unethical practices of some miscreants.
Its responsibility of firm to protect their data Here, HSBC bank use IT department for this. it
use most secure customer and highly qualified person to secure data of customer and will
leads in management of data by storing it ant highly secured place.
Accounting practices: An account of the business firm is that statement which can be easily
menu plated and can use for unethical and unsocial practices. Company use to show lower
profits in there accounts for evasion of tax liability. In baking sectors many bank use to show
fake NPA which help them in showing loss in final accounts and can get government
assistance. For defending HSBC bank from this manager is using accounting software which
collects data and prepare final accounts automatically, where there is no chance for getting
any interruption in final accounts (Keerthi, Empire Technology Development LLC, 2018).
There are number or unethical practices in business environment , which can cause
damage to customer and will leads to downgrading of social responsibilities , but they can be
prevented with the help of using some selective measures which are used by HSBC bank I
there working.
Different types of networking technologies
Networking technologies are is that method of here there is use of number of methods
which are related to LAN, cables, internet, satellite and many more. This is done to
communicate to persons who are different place and will facilitate number of benefits.
Personal Area Network (PAN)
This is small size network which is made up of modem, a computer, phone, printer, tablets
etc. And can be used by person in single building this can be found in small branches of
HSBC bank where there are limited options and firm can use this network for accessing its
daily work software.
Local Area Network (LAN)
This is the most used method which is so common that every individual use it. This is
because this method id cheapest and easy to operate in business firm. In this method a Local
area network is used to connect large number of system and low voltage devices in little
distance which can be used to work in firm. This method is used by HSBC bank where there
is huge range of staff working together and doing common work. This can be used in more
than three building and depends on the expense which firm want to incur.

Wireless Local Area Network (WLAN)
This is the modified version of LAN system. The difference between these is LAN system is operated
with wires and WLN is wireless system, where routers are used to transfer the network in firm. These
routers have huge range which help management staff in firm and establish connectivity in all
departments. This is observed that, HSBC is using this system in large branches which are operating
at huge level (Kongmanus, 2016).
Campus Area Network (CAN)
This is that system which cover a large number of area but which have limit within
campus. This method is used by university for providing internet facility to its students for
getting access to network and can study regularly. This method is used by HSBC bank in
headquarters where firm have to cover large area and want to securities operation.
Storage-Area Network (SAN)
This is that type of networking operation in which there is use of storage devises to
serve, this is not dependent on LAN or WAN. Instead their use stared resources and divides
them from network place to stare the data and secure them.
Importance of Intranet and Internet in your business
Explaining Intranet and Internet
An intranet is a restricted network in computer which is controlled and reserved by single
organtional for example HSBC bank. It can connect number of people from any ware. This
has its own infrastructure and existence which is different from internet. This also provides
internet access to its users but some time it restrict them because of some security and many
other resources. Internet is non-secured networking services which are in the reach of every
human which is living on planet earth, this is the widely used thing which is now become the
necessity item for living life. This is basic for running a firm and smooth flow of firms
operation.
Internet importance
Internet is a service which includes creation of opportunities for networking, information,
Retrieval, communication, marketing and sales. HSBC bank is using internet to run it
various operations which are required to operate for survival of bank. Functions like online
operation of bank account, e passbook, intranet banking and many other functions are
dependent on this internet. This is also important because it works as the medium of
communication like video conferencing and many more are only possible because of internet
in firm. This is also important for business of HSBC bank because it is operating in global
context where firm have to use number of communication means and have to stay in touch
with employee as this can be only done with the help of internet because other
communication means will take time or not able to supply information correctly (Percy,
2018).
Intranet importance
This is the modified version of LAN system. The difference between these is LAN system is operated
with wires and WLN is wireless system, where routers are used to transfer the network in firm. These
routers have huge range which help management staff in firm and establish connectivity in all
departments. This is observed that, HSBC is using this system in large branches which are operating
at huge level (Kongmanus, 2016).
Campus Area Network (CAN)
This is that system which cover a large number of area but which have limit within
campus. This method is used by university for providing internet facility to its students for
getting access to network and can study regularly. This method is used by HSBC bank in
headquarters where firm have to cover large area and want to securities operation.
Storage-Area Network (SAN)
This is that type of networking operation in which there is use of storage devises to
serve, this is not dependent on LAN or WAN. Instead their use stared resources and divides
them from network place to stare the data and secure them.
Importance of Intranet and Internet in your business
Explaining Intranet and Internet
An intranet is a restricted network in computer which is controlled and reserved by single
organtional for example HSBC bank. It can connect number of people from any ware. This
has its own infrastructure and existence which is different from internet. This also provides
internet access to its users but some time it restrict them because of some security and many
other resources. Internet is non-secured networking services which are in the reach of every
human which is living on planet earth, this is the widely used thing which is now become the
necessity item for living life. This is basic for running a firm and smooth flow of firms
operation.
Internet importance
Internet is a service which includes creation of opportunities for networking, information,
Retrieval, communication, marketing and sales. HSBC bank is using internet to run it
various operations which are required to operate for survival of bank. Functions like online
operation of bank account, e passbook, intranet banking and many other functions are
dependent on this internet. This is also important because it works as the medium of
communication like video conferencing and many more are only possible because of internet
in firm. This is also important for business of HSBC bank because it is operating in global
context where firm have to use number of communication means and have to stay in touch
with employee as this can be only done with the help of internet because other
communication means will take time or not able to supply information correctly (Percy,
2018).
Intranet importance
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This is function which is used by firm for meeting its digital communication needs. This also
provides secure and safe network to firm where it can operate its function. This is also
important part of firm as it helps in staring, accessing and developing electronic items or
files. This is also important as it facilitate SBC bank in changing its old manual process with
fully automatic machines which can operate at higher level and bring smoothness in work
without making confusions. This also allow firm to have separate network which help bank in
managing its operations security and transfer data to branches without and safety hazard, this
is most suitable system fir banks like HSBC because it have to understand new customer in
global market where it requires safe and soot able network which can be use according to
need of its clients (Christensen, 2016).
The different stage of system development life cycle.
As technology is advancing this is showing that people are changing towards Morden concept
which are related to their life style. This development need and process which us mentioned below:
Planning:
Planning is the first step in this cycle where a person is wanted to start the new
system, it has to start planning for this. Planning is the prime factor which impacts the
performance of business. It helps in identifying new opportunities and resources needs to
development it.
System Analysis and Requirements:
This is the step which involve analysing of information and technology software
which is firm going to use , here performance of software is find out whioch help firm in
getting knowledge of firm.
Design:
This is simplest stage in which blue print of software is analyses and its qualifications are identified.
This is process which includes the design of application, network, databases, user interfaces, and
system interfaces (Bolton, Murray and Fluker, 2017)
Development:
Now the stage is begin where firm have to start development of software and system
which it want to use. In this building of information system stated with purchasing the parts
which are requires to perform activities in firm, this software can also develop by self-
manufacturing, but it will coat huge on firm.
Integration and Testing:
Your quality analyst staff will conduct the testing process. They make sure that your
new information system can work flawlessly with your existing systems.
provides secure and safe network to firm where it can operate its function. This is also
important part of firm as it helps in staring, accessing and developing electronic items or
files. This is also important as it facilitate SBC bank in changing its old manual process with
fully automatic machines which can operate at higher level and bring smoothness in work
without making confusions. This also allow firm to have separate network which help bank in
managing its operations security and transfer data to branches without and safety hazard, this
is most suitable system fir banks like HSBC because it have to understand new customer in
global market where it requires safe and soot able network which can be use according to
need of its clients (Christensen, 2016).
The different stage of system development life cycle.
As technology is advancing this is showing that people are changing towards Morden concept
which are related to their life style. This development need and process which us mentioned below:
Planning:
Planning is the first step in this cycle where a person is wanted to start the new
system, it has to start planning for this. Planning is the prime factor which impacts the
performance of business. It helps in identifying new opportunities and resources needs to
development it.
System Analysis and Requirements:
This is the step which involve analysing of information and technology software
which is firm going to use , here performance of software is find out whioch help firm in
getting knowledge of firm.
Design:
This is simplest stage in which blue print of software is analyses and its qualifications are identified.
This is process which includes the design of application, network, databases, user interfaces, and
system interfaces (Bolton, Murray and Fluker, 2017)
Development:
Now the stage is begin where firm have to start development of software and system
which it want to use. In this building of information system stated with purchasing the parts
which are requires to perform activities in firm, this software can also develop by self-
manufacturing, but it will coat huge on firm.
Integration and Testing:
Your quality analyst staff will conduct the testing process. They make sure that your
new information system can work flawlessly with your existing systems.
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Implementation:
After the development, it is turn of implementation stage. After testing the programme which firm
have to use and finding no fault it is time to implement that programmer on firm. Here, firm need to
implement the design into source code through coding, therefore it is time taking. In fact, this is the
longest phase of the software development life cycle (Ricci, 2016).
Maintenance:
The last step is to spirit finished a conservation procedure anywhere the software will
be continued and promoted from time to time to change to used to the variations. It totally
depends on the feedback you get from the customers. It also includes handling the remaining
errors and resolves any issues which may exist in the system even after the testing phase.
ANALYSIS AND DISCUSSION
Information and technology have number of benefits which are increased productivity
& efficiency of HSBC this will also benefit in bank automated business processes and
operations. Firm can also establish Effective communication. Automated business processes
with help of software and apps. Reduced business costs this will also help Mobility. With
benefits there are some drawbacks of IT which are, extra use of IT can down the morel of
employee in firm which may impact adversely on firm performers and productivity, use of IT
also cause in decrees on natural resources and there depletion may harm whole humanity.
CONCLUSION
It can be concluded from above report that information technology has number of
impacts on business communication. These are both positive as well as negative impact on
firm. There are huge rate of response which firm can give to business communication and can
bring IT. Business has also suffered form number of ethical issues which have to be deal with
information technology. Firm can also have number of opportunity to chase internet and
intranet means for communication. This also helps in choosing networking method. This all
are mentioned in this report and life cycle of firm is also mentioned in this.
After the development, it is turn of implementation stage. After testing the programme which firm
have to use and finding no fault it is time to implement that programmer on firm. Here, firm need to
implement the design into source code through coding, therefore it is time taking. In fact, this is the
longest phase of the software development life cycle (Ricci, 2016).
Maintenance:
The last step is to spirit finished a conservation procedure anywhere the software will
be continued and promoted from time to time to change to used to the variations. It totally
depends on the feedback you get from the customers. It also includes handling the remaining
errors and resolves any issues which may exist in the system even after the testing phase.
ANALYSIS AND DISCUSSION
Information and technology have number of benefits which are increased productivity
& efficiency of HSBC this will also benefit in bank automated business processes and
operations. Firm can also establish Effective communication. Automated business processes
with help of software and apps. Reduced business costs this will also help Mobility. With
benefits there are some drawbacks of IT which are, extra use of IT can down the morel of
employee in firm which may impact adversely on firm performers and productivity, use of IT
also cause in decrees on natural resources and there depletion may harm whole humanity.
CONCLUSION
It can be concluded from above report that information technology has number of
impacts on business communication. These are both positive as well as negative impact on
firm. There are huge rate of response which firm can give to business communication and can
bring IT. Business has also suffered form number of ethical issues which have to be deal with
information technology. Firm can also have number of opportunity to chase internet and
intranet means for communication. This also helps in choosing networking method. This all
are mentioned in this report and life cycle of firm is also mentioned in this.

REFERENCE
Books and journals
Ricci, C.P., AutoConnect Holdings LLC, 2016. Vehicle to vehicle social and business
communications. U.S. Patent 9,349,234.
Bolton, A., Murray, M. and Fluker, J., 2017, January. Transforming the workplace: Unified
communications & collaboration usage patterns in a large automotive manufacturer.
In Proceedings of the 50th Hawaii International Conference on System Sciences.
Christensen, T.L., Avaya Inc, 2016. Using business rules for determining presence. U.S.
Patent 9,398,152.
Percy, L., 2018. Strategic integrated marketing communications. Routledge.
Kongmanus, K., 2016. Development of project-based learning model to enhance educational
media business ability for undergraduate students in educational technology and
communications program. Journal of Advances in Humanities and Social
Sciences, 2(5), pp.287-296.
Keerthi, A.V., Empire Technology Development LLC, 2016. Analyzing communications to
determine business entity popularity. U.S. Patent 9,275,404.
Chen, L., Li, Y., Sampathkumar, G. and Urquhart, R., International Business Machines Corp,
2018. Persona management system for communications. U.S. Patent 9,864,742.
Key, T.M. and Czaplewski, A.J., 2017. Upstream social marketing strategy: An integrated
marketing communications approach. Business Horizons, 60(3), pp.325-333.
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system for establishing wireless communications between communications devices.
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Charter, M., 2017. Greener marketing: A responsible approach to business. Routledge.
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Percy, L., 2018. Strategic integrated marketing communications. Routledge.
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media business ability for undergraduate students in educational technology and
communications program. Journal of Advances in Humanities and Social
Sciences, 2(5), pp.287-296.
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Key, T.M. and Czaplewski, A.J., 2017. Upstream social marketing strategy: An integrated
marketing communications approach. Business Horizons, 60(3), pp.325-333.
Griffin, J.T. and Fyke, S.H., BlackBerry Ltd, 2016. Communications device, method and
system for establishing wireless communications between communications devices.
U.S. Patent 9,455,768.
Charter, M., 2017. Greener marketing: A responsible approach to business. Routledge.
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