Critical Analysis of Business Communication Report MGT502

This report offers a comprehensive analysis of business communication, examining both internal and external strategies within an organizational context. It begins by defining business communication and its importance, then proceeds to critically analyze various articles related to the subject. The analysis covers key topics such as the role of the internet in communication, the significance of internal communication for employee satisfaction and supply chain management, the impact of organizational communication on trust and employee retention, and the importance of strategic communication approaches. The report also discusses the use of social media and the need for careful planning in this area. The conclusion synthesizes the arguments, emphasizing the need for organizations to analyze different communication approaches. The report includes references to support the analysis.

Business Communication 0
Title: Business Communication
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Contents

Business Communication 1
Introduction....................................................................................................................1
Critical analysis of various articles................................................................................2
Conclusion......................................................................................................................3
References......................................................................................................................4

Business Communication 2
Introduction
Business communication can be determined as the essence of effective
management in the organization. It is through communication that an environment of
the constant flow of information is created in the organization. Communication can be
categorized into internal and external as it is the only medium through which an
organization can build a better relationship with the customers and the stakeholders.
Critical analysis of various articles
According to Lockwood, in the current competitive world for organizations that
are functioning all over the world should utilize the internet for developing an active
communication environment. These days the internet has helped in bringing the world
closer. Also, it can serve as an effective medium to attract customers and stakeholders.
This article also highlights that the internet can also help in improving internal
communication (Lockwood, 2015). But in an organization improving internal
communication requires to focus on different factors that are mutual respect a proper
management clarity of goals and objectives and many others.
According to Jacobs, Yu, and Chavez, internal communication is important for
employee satisfaction and also, for developing an effective supply chain management
(Jacobs, Yu & Chavez, 2016). For the ANZ Bank, having an effective supply chain
management is paramount. Through effective internal communication, there will be
clarity of information amongst all the employees. This will facilitate the Employees
with clear direction to follow which will help in increasing the employee performance
and ultimately increasing job satisfaction of the employees, along with an effective

Business Communication 3
supply chain management.
According to Mazzei & Ravazzani, with the help of effective organizational
communication, an organization can attain the trust of the people. Also, through this,
an organization can enhance the retention rate of employees (Mazzei & Ravazzani,
2014). Though it is a known fact that in an organization, trust can be attained through
effective internal communication, but retention of the employee requires the
organization to focus on many other aspects, which include job satisfaction, equal
opportunities to develop, respect, freedom of opinion, and many more.
According to Thomas & Stephens, strategic communication approaches help the
organization operating in all over the world (Thomas & Stephens, 2014). With the
multitude of the organization, the pressure of the international market and intense
competition demands an organization to implement strategic communication
practices. It is crucial as communication which is regarded as the essence of
management has to be effectively used, as through clear communication an
organization can enhance their performance and can also attain competitive
advantage. In the current circumstances, it is crucial for organizations to utilize the
social media platform with an effective post to attract customers and stakeholders.
According to Swani, Milne, Brown, Assaf, & Donthu, it is crucial for
organizations to conduct deep learning on the type of post which should be used by
the organization on the social media platform (Swani, Milne, Brown, Assaf & Donthu,
2017). Now with the changing Times internet and social media has become an integral
part of this is communication. Therefore, it is very important that an organization

Business Communication 4
should conduct a d planning before posting anything as the customers available on the
social media platform are not very forgiving. A single MS by the organization can end
into a massive trolling.
Conclusion
Thus, from this entire argument, this can be formulated that the organization ANZ
can utilize many different approaches to develop an effective communication system,
but the organization needs to analyze the different aspects associated with each
approach in both internal and external business communication.

Business Communication 5
References
Jacobs, M., Yu, W., & Chavez, R. (2016). The effect of internal communication and
employee satisfaction on supply chain integration. International Journal Of
Production Economics, 171(1), 60-70.
Lockwood, J. (2015). Virtual team management: what is causing communication
breakdown?. Language And Intercultural Communication, 15(1), 125-140.
Mazzei, A., & Ravazzani, S. (2014). Internal Crisis Communication Strategies to
Protect Trust Relationships. International Journal Of Business
Communication, 52(3), 319-337.
Swani, K., Milne, G., Brown, B., Assaf, A., & Donthu, N. (2017). What messages to
post? Evaluating the popularity of social media communications in business
versus consumer markets. Industrial Marketing Management, 62(1), 77-87.
Thomas, G., & Stephens, K. (2014). An Introduction to Strategic
Communication. International Journal Of Business Communication, 52(1), 3-11.