Business Communication Report: Digital Platforms at Arcadia Group

This report analyzes the business communication practices of the Arcadia Group, a multinational retail company. It explores the use of digital platforms, such as Zoom and Blink, to facilitate internal and external communication. The report highlights the reasons for the increasing use of digital platforms, including improved employee experiences, enhanced collaboration, and the ability to share information with target audiences. The report concludes by emphasizing the importance of business communication for achieving objectives and implementing effective actions. The report is based on research and analysis, offering insights into how businesses like Arcadia Group leverage digital tools to improve communication and achieve their goals. The report also highlights the role of digital platforms in handling business processes, improving internal communication, and sharing information with target audiences. This report is available on Desklib.

Business
Communication

Introduction
Organisational overview
Types of digital platforms used in business communication
Reasons for increasing use of digital platforms
Conclusion
Table of content

Business communication is mentioned to
the aspect of exchanging information for
promoting objectives, activities, practices,
programs and enhancing profits within
the organisation. The presentation is
based on Arcadia Group which is a retail
entity whose headquarters are located in
England, UK.
Introduction

Arcadia Group is well popular
multinational retailer that has approx
2500 outlets and various
departmental stores. The entity owns
high street retailers in segments of
clothing along with various other
accessories.
Organisational overview

Digital platforms are characterised as web based platforms that
helps in presenting things across globe. The list of digital
platforms used by managers of Arcadia Group is the followings:
Blink: It is one of effective digital platforms that foster
communication in business.
Zoom: Another digital platform that is used in business for
communication purposes through video conferencing capabilities.
Types of digital platforms used in
business communication

The main reasons for increasing usage of digital platforms in
business communication are the as follows:
Digital platform helps managers of Arcadia Group to handle end to
end procedures of business that are important in attaining
improved experiences of employees, partners as well as customers.
Digital platforms assist in improving internal communication
through making faster collaborations as well as spreading
innovation for new products.
Reasons for increasing use of digital
platforms

The presentation concludes that business communication is
important to attain objectives and implement actions in critical
duration. In business communication, main digital platforms who
usage are increasing day by day include Zoom and Blink.
Handling business processes, improving internal communication
and sharing information with targeted audiences are some of
reasons that enhances usage of digital platforms in business
communication.
Conclusion

 Bovée, C.L., Thill, J.V. and Raina, R.L., 2016. Business
communication today. Pearson Education India.
 Tran, B., 2016. Communication (intercultural and multicultural) at
play for cross cultural management within multinational
corporations (MNCs). In Handbook of research on impacts of
international business and political affairs on the global economy
(pp. 62-92). IGI Global.
References

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