Business Communication Report: Communication Theories and Strategies

This report provides a comprehensive analysis of business communication, focusing on the theories and barriers within the context of BusinessUnited. It begins with an introduction to business communication and its significance, followed by an examination of various organizational communication theories, including adaptive structuration theory, communication accommodation theory, and constructivism. The report then delves into the barriers of communication at BusinessUnited, categorizing them into psychological, emotional, environmental, and cultural/language barriers. Furthermore, the report outlines strategies for overcoming these barriers, such as improving listening skills, focusing on issues rather than individuals, being genuine, and promoting flexibility. The report concludes by emphasizing the importance of effective communication for organizational success, referencing various academic sources to support its findings.

BUSINESS
COMMUNICATION

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Theories of organisational communication..................................................................................3
Barriers of communication at BusinessUnited............................................................................4
Strategies for overcoming the barriers of communications ........................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

INTRODUCTION
The business communication refers to process of sharing and distributing the required
information between the people within as well as outside the business (Bannier, Pauls and
Walter, 2019). An effective communication is that when management as well as employees
interact to reach the common goal of the company. The business united university provide
quality of education to its students so that they can achieve their desire goal and career. This
report will evaluate the theories of communication and barriers of communication in the
businessunited. Further it determines the outline of strategies to overcome different barriers.
MAIN BODY
Theories of organisational communication
The communication in any organization can be formal as well as informal type of
communication (Sheffield, 2020). The organization can enhance the performance of employees
by effective communication theories. There are different theories which assist for better
communication within the university.
Adaptive structuration theory(AST): This is one of the efficiency theory of communication.
This help to understand the types of structure which are being give by advance technologies as
well the structure which is emerging in the individual activities. The theory is being used
Anthony Giddens' structuration theory The main aim of this communication approach is social
structure, resources as well rules with the respective technologies and establishment as the
primary basis of human actions. This approach help to make the decision more effective and
efficient. The strength of using this approach is to facilitate the analysis between the people at
the time of communication.
Communication accommodation theory: This approach of communication states that how the
people and when particular people are adjusting their behaviour or way they reaction when they
interacted with other. In the simple sense it can be said that this communication is totally based
on the reactions that people have when communicating with other. This is focussed on the
interpersonal and intergroup which are leading the accommodation. This is related to individual
goals of communication, efficiency and identity. It helps to find out human tendency to adjust as
per the situation and the ways in which communication was done. The reason behind using this
approach is to control the social differences that are interaction between the people. The benefit

of using this communication accommodation theory is to maintain the face and relationship
between the people at time of communication.
Constructivism: This theory of communication refers to people who are complex were more
successful communicator (Van Ruler, 2018). Every one in their particular situation uses to react
different, as some will react positive with the situation whereas other will react negative in the
same situation. So with the help of this approach of communication, company can react
accordingly and more flexible with the employees working in the organization. According to this
theory it helps the individuals to know the style of communication that need to be adapted in
order to share information with other individuals. Therefore, it helps in effective exchange in
information from one person to another in better manner.
Barriers of communication at BusinessUnited
There are various barriers that are faced by university and staff member while
communicating with student through online channel due to impact of covid-19 pandemic period.
As it is important in the pandemic situation it is essential to wear of mask while communicating
for prevention from the spreading of virus (Sánchez-Herrera and Donate, 2019). Yet there are
number of barriers which in between while communicating with the students as well as in
coordination process of staff over their. The intended and being disturbed and contorted to that
situation where all things become misunderstand-able that lead to communication.
Psychological barriers: There are different problems Psychological and mental issues that may
act as barriers like many people are facing fear of interacting with others. Many are not able to
speak in public, many also have some disorders or phobia to speak and communicate with others.
As in the situation of pandemic the businessunited is facing psychological barriers of
communication, and they are not able to make their efforts for the same.
Emotional barriers: As the IQ level of each individual show how they can understand and
measure the things while communicating. As more maturing in individual lead to more effective
communication. Whereas those who are not able to control their emotions while communicating
uses to face certain difficulties (Barone, DiCaprio and Snyder, 2020). In the COVID-19 situation
the universities also have to follow additional guidelines which are being made by government.
To skip the emotional barriers it is important to have good combination of emotions as well
related facts for an effective communication.

Environmental barriers: the working conditions and the temperature may affect the
communication style in specific situation. The managers and leaders in businessunited make sure
that working environment where the students and teachers of the universities are performing
their activities should. So the meeting of staff and the students are being separated with each
other. The student is not able to learn efficient as they used to study in the class rooms. In the
pandemic situation they are not able to visit the universities and their class are being online. As
the businessunited is not being that cost-efficient and productive while they are interacting with
the students.
Cultural and language barriers: As the student as well the staff who is being working in the
university are having their individual language and way to perform their duties. The culture and
language which an individual used to understand the education and the subject which they are
studying (Kamalova, 2017). The communication is being difficult with the student when they are
taking classes online, in this condition the student are not able to ask their doubts and their
concepts are not being clear. The effective communication is very important for the success of
any organization, yet they are lacking behind for a better communication in the pandemic
condition.
Strategies for overcoming the barriers of communications
Their are different strategies which are being used by businessunited to overcome from
its barriers of communication. There are some approach which help to improve the listening for
the staff and student.
 For enhancement of listening they should inspect the other person about their feeling and
thought so that when managers of businessunited will know about the thoughts of the
students and staff than they will provide the classes as per the need and preference.
 By paying those communications which are not non-verbal, without distracting any other.
In this they notice their body languages and other facial expression to understanding of
the speakers.
 Listen to the speaker thoughts different ideas they represent, details regarding the
subjects. In this they seek about the understanding of the speaker's topic on which they
are communicating instead of reacting to the person words and the way they used to show
themselves.

Focusing on the issues not the person: to overcome with the barriers the students and the staff
should not take anything personal. Student also have to express their individual needs and
opinion in the particular situation this assist to solve in problem rather to attempt to control
others. If the students are focusing on the parson nor on the concept which is explaining than this
will lead to less effective communication between the teachers and the students (Argenti, 2017).
Be genuine instead of being manipulative: By being the way a person is assist to better
communication within the businessunited university. For better communication person should
work good with coordinating people around them. If the people are not being what they are then
it will not clear about what they have learnt and get from the study. As the university of
busniessunited is offering online class and this let student to learn on their own so, if they will
not being genuine about the things than they will lack behind.
Be flexible towards others: The people in the university should be open and more flexible in
their points of view, in performing the activities. As by performing devise task the staff get more
creative and innovative as well. When the staff is taking class then they should start their class
when all the student are active and ready to take the class.
By valuing self and own experience: the individual who is taking studies from the university
have to take care about its individual rights and its wants. If the individual will not encourge
himself than other will undervalue him and they are being affected. The student should express
their feeling to the staff so they can understand and provide required measures.
CONCLUSION
This report concludes that the business communication is the method of sharing the
reliable information between the employees who are inside -out to the business. The
businessunited is using an efficient communication as their employees and management is trying
to achieve the goal of the company. Their are different theories such as adaptive, accommodation
which are being used by businessunited to transfer their necessary information to the staff and
student in the pandemic period.

REFERENCES
Books and journals
Bannier, C., Pauls, T. and Walter, A., 2019. Content analysis of business communication:
introducing a German dictionary. Journal of Business Economics. 89(1). pp.79-123.
Sheffield, J.P., 2020. Search engine optimization and business communication instruction:
interviews with experts. Business and Professional Communication Quarterly. 83(2).
pp.153-183.
Argenti, P.A., 2017. Strategic communication in the c-suite. International Journal of Business
Communication. 54(2). pp.146-160.
Van Ruler, B., 2018. Communication theory: An underrated pillar on which strategic
communication rests. International Journal of Strategic Communication. 12(4). pp.367-
381.
Sánchez-Herrera, I.S. and Donate, M.J., 2019. Occupational safety and health (OSH) and
business strategy: The role of the OSH professional in Spain. Safety Science. 120.
pp.206-225.
Barone, N.A., DiCaprio, E. and Snyder, A.B., 2020. A preliminary assessment of food safety
training needs and preferences among Ohio food processors of various sizes. Food
Control. 114. p.107220.
Kamalova, L.A., 2017. Interactive Technlogies in the Training of Future Specialists of Primary
Education in Kazan Federal University. Modern Journal of Language Teaching
Methods. 7(3). p.531.
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