Report on Effective Business Communication and Barriers Analysis

This report delves into the purpose and principles of effective communication within organizations, emphasizing its role in achieving company goals. It identifies various barriers to effective communication, including physical, physiological, semantic, cultural, and organizational challenges, that can hinder performance. The report suggests strategies for overcoming these barriers, such as using clear language, choosing appropriate communication channels, and fostering open-mindedness. The analysis highlights the significance of effective communication in coordinating individual and organizational goals, particularly within a global company like GO, which faces challenges related to cultural differences and linguistic diversity. The report recommends establishing formal communication structures, avoiding technical jargon, and promoting cultural awareness to improve communication. By implementing these strategies, companies can enhance employee relations and expand their business operations effectively.

Business Communication

Abstract
This report has purpose and principle of effective communication in achievement of
organization goals. It also explains different barrier in process of communication between
employees within an organization. Thus suggest way to remove barrier and enhances
performance of company. It also helps in effective coordination of individual goals towards
organisational goals by communicating employees about company objectives and vision.

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................4
Purpose of communication in the organization...........................................................................4
Barriers in effective communication within company.................................................................4
Principles for effective communication.......................................................................................5
Strategies for removing communication barrier..........................................................................5
Analysis and Discussion..............................................................................................................6
Recommendation.........................................................................................................................7
CONCLUSION ...............................................................................................................................7
REFERENCES................................................................................................................................1

INTRODUCTION
Communication is a process that involves exchange of information between people by
using symbol, sign or body language. This report explains various current communication barrier
and challenges that hinder performance of GO company in various countries. It also suggests
different strategies to overcome such barriers thus enhance communication between different
offices.
Purpose of communication in the organization
From the point of view Kato and Ellis (2016) it can be stated that purpose of
communication is to offer continuous flow of information from top to bottom. Its purpose is to
provide information to employees about company objective and goals. It also helps in effective
coordination of individual goals towards organisational goals by build strong relationship
between employees through effective communication. It also helps in bringing change in the
organisation by informing employees about new ideas or project of company. Effective
communication helps creating good working condition by building strong relationship between
employees. Communication encourages new ideas and innovation from different employees thus
helps in enhancing knowledge and skill of employees in the organisation. Thus, it can be stated
that communication purpose is not only to provide information but also helps in motivating,
bringing new ideas and innovation in the company.
Barriers in effective communication within company
As per view of Men and Jiang (2016) there are different challenges and barrier to
effective communication in the organization that can distorted and mislead thus adversely impact
on the functioning of company. Physical barriers it is most common barrier as it describe the
distance between sender and receiver of information. If distance between sender and receiver is
more than it will lead to miscommunication due to lack of face- to face communication between
employees. On the other hand Physiological barrier are related to mental state of receiver and
sender affect the content of information. For example if someone has personal issue he is not
able to understand the intent of message as sender intended to send. Semantic barrier are another
barrier in effective communication in it message or information is transfer by using various
symbols or language that is unknown for receiver. More use of technical language create barrier
in effective communication as receiver is not able to understand such words. There are number
of employees working in the organisation with different culture and belief so culture also hinder

smooth communication. Different People have different Attitude some people like to live alone
other may like social so it also acts as barrier in communication. Some people may have ego
issue and don't want to communicate with other due to their position so it is also a challenge in
communication. Sometime organisation structure create barrier in effective communication of
information which lead to miscommunication and impact on company performance. Different
people have different perceptive, or they think in different way thus it makes information useless.
Thus, it can be state that they are various barriers in effective communication between receiver
and sender of information.
Principles for effective communication
As noted by Holliday, (2018) there are various principle for effective communication of
information between employees for achievement of organisational goals. Clarity is the first
principle it means that the message or information should be clear and appropriate so that the
reader understand it easily. Another principle for effective communication is that message should
be complete and adequate in all respect as incomplete message lead to miscommunication. It
should be continuous for effective and timely decision-making and achievement of
organisational goals. Economy is another principles of communication it means message should
be sent to receiver within limited time and cost to enhance content of information. Continuous
feedback from various customers, investor and employees of company are necessary to ensure
that they have understand meaning of message as per intention of sender. Effectively
communication channels is also principles of communication it refers to medium or route that
have been chosen by sender to send message to receiver. Last principle for effectively
communication is the information or message should draw attention of receiver to make it
understand in right perspective. Thus, it can be stated that principles of communication needs to
be followed while communicating with others to achieve objectives of company.
Strategies for removing communication barrier
As per the view of Gollust, (2016) various strategies can be used by organization to
remove barrier of communication. Communicate only what is needed or necessary thus avoid
unnecessary information while communicating with other. Try to avoid slang as it not only cause
confusion but frustrate the receiver. Should be aware about various culture as different people
have different culture so by understanding culture differences can reduce chances of
miscommunication. Stay open-minded and listening to receiver ideas, view promote innovative

ideas from receiver. Choose appropriate medium to communicate with other people as per the
content and importance of information. Avoid technical words and words that have same
meaning while communicating to reduce chances of miscommunication. Communicate as per the
need, behaviour and understand level of receiver to make content of information meaningful.
Ensure feedback is also another strategy that can be used by company to ensure that the receiver
has understood meaning of information. Thus, it can be stated that there are various strategies
that can be used by companies to remove communication barrier while performing its activities.
Analysis and Discussion
From the above analysis it can be understood that effective communication helps in
achievement of organisational goals. Communication plays important role in explaining roles
and responsibilities of individual and goals and objectives of the company(Clavijo-Olmos, 2018
). It also helps in bringing change in organization by building strong interrelationship between
employees. There are various challenges and barrier in communication within GO company that
have impact on its functioning adversely. As per above analysis culture difference is one such
barrier that exit within GO company as it operate its business across various nation and recruit
large number of employees having different culture. Organisational barrier is another challenge
in effective communication as company has no definite way of communication with employees,
investors and its customers. It also leads to wastage of time as there is no formal structure to
communicate with other employees. Another problem faced while communicating is linguistic as
company wants to open new offices in Europe for it recruit local worker who first language is
not English. Thus, it will hinder functioning of company in Europe due to language difference.
Physiological barrier is also challenges for the company as employees are away from each other
and there is no face to face connection or use of body language or gesture which may leads to
misunderstanding and confusion (Anderson Jr, and et.al., 2018). Difference in time between
countries has also hinder effective communication between employees on continuous basis.
Thus, there are various strategies that are made by company to remove such barriers. It has made
new policies and rule in workplace to encourage employees from all offices to communication
more effectively. Go company has also decided to conduct regular Skype meeting so that they
can easily discuss issue related to the company and thus encourages better relations between
different nationalities (Maser, and De Silva,2019). It has also planned to distribute some posters
around staff rooms in each country to highlight some issue that will be addressed in the

meetings. Thus, GO company by changing its strategies is able to remove various barrier in
effective communication of information and expands its business across various nation.
Recommendation
It can be stated that company in order to promote effective communication has to define
formal structure of organisation for communication between employees. The manager of GO
company should communicate necessary information to its employees thus avoid unnecessary
information so that employee can understand it easily. Sender should also use less technical
words or words that have same meaning to reduce confusion and misleading (De Villiers, Scott-
Kennel, and Larke, 2016). Should enhance knowledge and skills of employees by making aware
about various culture and language of different countries. It will help in effective coordination of
employees of all offices operating in different countries with different culture and language.
Manager by actively listening to employees encourage and initiate or bring new ideas and
innovation in the organization (Kanki , 2019). Manager by taking continuous feedback from
receiver can ensure that it had understood message in the same sense as intend by sender.
Company can also choose effective medium of communication to provide information easily and
effectively to other employees working in all offices in various countries. Manager by providing
good working condition and building strong relationship between employees can enhance
communication between them (Kent and et.al., 2016). GO company by using innovative and
update technology in communication can make fast and effective communication between
employees in different countries.
CONCLUSION
From the above report it can be concluded purpose of communication is to inform
employees about various rules and regulations and objectives of the company. Various principles
of communication has to be followed while communicating with employees to achieve goals o
company. It can also be concluded that there are various barriers in communication of GO
company that impact on the functioning of company. Company in order to remove such barriers
has adapted new strategies and policies for effective communication between employees
working in different countries with different environment. Thus, effective communication helps
in achievement of organisational goals by coordinating individual effort towards common goal.

REFERENCES
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Organizational Sustainability in SMEs.(pp. 73-94). IGI Global.
De Villiers, R., Scott-Kennel, J. and Larke, R., 2016. Principles of effective e-assessment: A
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Forchtner, B. and Wodak, R., 2017. Critical Discourse Studies: A critical approach to the study
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Gollust, S., 2016. Improving population health in a politicized world: Understanding and
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Good, N., Ellis, K. A. and Mancarella, P., 2017. Review and classification of barriers and
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Holliday, A., 2018. Understanding intercultural communication: Negotiating a grammar of
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Kanki, B. G., 2019. Communication and crew resource management. In Crew resource
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Kato, T. and Ellis, J., 2016. Communicating progress in national and global adaptation to
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Maser, C. and De Silva, L., 2019. Resolving Environmental Conflicts: Principles and Concepts.
CRC Press.
Men, L. R. and Jiang, H., 2016. Cultivating quality employee-organization relationships: The
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Rehman, U.S. And et.al., 2019. Understanding barriers to sexual communication. Journal of
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Online
Vicky. 2019. Communication: Meaning, purpose, importance and principles., [Online].
Available through:
<http://www.yourarticlelibrary.com/management/communication/communication-
meaning-purpose-importance-and-principles/60291>.
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