Business Communication Barriers and Strategies Report for CFPBUS004

This report examines the challenges in business communication, particularly focusing on a case study of an online retailer facing communication barriers. The main body of the report identifies key obstacles such as physical limitations of online shopping, emotional factors stemming from the pandemic, lack of information, technical issues with the website, and cultural differences. The report then proposes strategies to overcome these barriers, including clear communication of company policies, offering incentives to encourage online shopping, prominently displaying return policies, and providing multilingual website options. The conclusion emphasizes the importance of addressing these communication challenges to improve customer experience and drive business success. The report highlights the significance of effective communication in attracting and retaining customers in the competitive online market.

CFPBUS004 Business
Communication

Contents
INTRODUCTION.......................................................................................................................................3
MAIN BODY..............................................................................................................................................3
Barriers to communication......................................................................................................................3
Strategies to overcome barriers................................................................................................................4
CONCLUSION...........................................................................................................................................5
REFERENCES............................................................................................................................................6

INTRODUCTION
The business communication is the process which involves sharing the information
between workforce within and also outside the organization. It is important to have effective
communication channel among the company and customers so that they are attracted and
retained in the organization (Malyuga and Orlova, 2017). This report is based on case study of
Something for everything where it has designed the website to sell its offering but is facing
problems. This report shall cover the barriers of communication and its strategies to overcome it.
MAIN BODY
Barriers to communication
There are many barriers which are discouraging the customers to shop with the company.
These are illustrated below-
 Physical- This is one of the biggest barriers in the online shopping as the customers are
not try the clothes before purchasing it. Online shopping has eliminated the trial of
clothes so it becomes difficult for the customers so choose the cloth which can suit their
size and color.
 Emotional- This barrier provides that the pandemic have reduced the social outing and
gathering of the people due to which the customer has lost its purpose of doing the online
shopping. This inner emotion is a hurdle in effective communication between the
customer and company which is reducing the sales as people are not doing online
shopping.
 Information- The lack of information to use the website and lack of knowledge regarding
the policy of company relating to online shopping is also resulting in barrier of effective
communication as the customers are not able to communicate or shop with the company
effectively.
 Technical- As the website is new so there are many bugs being identified by it such as
out of stock products, basket being emptied automatically; etc. which is making the
shopping experience of the customers bad. These bugs are resulting in increasing the
frustration level of customers which does not support them to shop online.

 Cultural- There is various cultural differences in the customers which makes their
regional language different. The website of the company is in English language which is
a hurdle for other customers to communicate with the company and shop online (Bannier,
Pauls and Walter, 2019)
Strategies to overcome barriers
There are various barriers to the effective communication that are discussed above. The
strategies to overcome these can help in increasing the sales number for the Something for
everything so that it can create the customer base and retain them. The following are the
strategies-
 The company must plan to communicate its policies to the customer via email id which is
initially registered at the time of creating the account so that customers can get familiar
with its return policy, and many others.
 The company must encourage online shopping by introducing new offers and discounts
so that the customers are encouraged to shop even at the time of pandemic. These offers
can help in driving the sales numbers.
 The return policy of the company must be stated clearly at the top of the website so that
customers can get familiar with it. This will give them the confidence to shop online
without any hesitation.
 The website must include different languages so that any customer can access it in order
to communicate with the company to make the purchase. It must include the common
languages such as Spanish, French, etc. (Martínez and et. al., 2019)

CONCLUSION
It is concluded from the above report that there are various barriers to the effective
communication that can affect the business of the company such as technical, culture, emotional,
physical and information. These must be overcome by making the website of the company full of
information and fixing its technical errors and bugs so that the customers can get enriched
experience from using it.

REFERENCES
Books and Journals
Bannier, C., Pauls, T. and Walter, A., 2019. Content analysis of business communication:
introducing a German dictionary. Journal of Business Economics. 89(1). pp.79-123.
Malyuga, E.N. and Orlova, S.N., 2017. Linguistic pragmatics of intercultural professional and
business communication. Springer.
Martínez, A.B., and et. al., 2019. Exploring family business brands: Understanding predictors
and effects. Journal of Family Business Strategy. 10(1). pp.57-68.