Analysis and Recommendations for Go Travel's Business Communication

This report provides a comprehensive analysis of business communication practices within Go Travel, a travel organization based in London. It begins with an introduction and literature review, followed by an in-depth discussion of organizational communication theories, including formal and informal communication. The report examines Go Travel's current communication practices, both internally and externally, and identifies common communication barriers such as linguistic, psychological, and organizational issues. Furthermore, the report outlines principles of effective communication, such as clarity and consistency, and suggests strategies to overcome identified barriers. Recommendations are provided to improve communication skills through training and the use of technology. The report concludes with a summary of key findings and references relevant academic sources.

Business
Communications
1

ANSTRACT
Business communication is the process of interaction among each other for purpose of
carrying out business activities and operations in proper manner. The report is based on Go
Travel that is travel organisation which is situated at London and provide holidays to European.
The aim of report is to identify problems as well as application of new strategy in order to build
and enhance business communication.
2

Table of Contents
ANSTRACT....................................................................................................................................2
1. INTRODUCTION.......................................................................................................................4
2. LITERATURE REVIEW............................................................................................................4
3. DISCUSSION ANALYSIS ........................................................................................................4
3.1 Analysis of organisational communication theories (principles of communication).......4
3.2 Communication practices and discuss communication barriers.......................................5
3.3 Principles of effective communication to improve practice. Identify and include strategies
to overcome barriers relevant to GoTravel.............................................................................6
4. RECOMMENDATION...............................................................................................................6
5. CONCLUSION............................................................................................................................7
6. REFERENCES............................................................................................................................8
3

1. INTRODUCTION
Organisational communication is defined as exchange of ideas, views and information
within as well as outside organisation (Karjaluoto, Ulkuniemi and Mustonen, 2015). This
includes communication in churches, government, academic institutions, agencies and so on.
Presented report is focused on Go Travel company that provide different travelling services at
London and European nations. Such topic is important to Go Travel for improving better
communication at organisation. Main purpose is to improve communication among staff and
individual. This report will covers principles of various forms of communication along with
application of effective communication. It also covers practices of communication of oneself and
others.
2. LITERATURE REVIEW
According to opinion of Killian and McManus, 2015, communication is regarded as
essential part in growth as well as success of business which helps to improve profitability and
productivity of enterprise. For making effective communication in organisation, there should be
use of effective channels and methods to share data and information through speaking and
writing. The using of appropriate communication tool leads to share significant information as
well as message to each and every workforce of organisation. Moreover, it coordinate with all
individual for accomplishment of goal and objectives of business by flowing information from
one to another individual.
3. DISCUSSION ANALYSIS
3.1 Analysis of organisational communication theories (principles of communication)
Principles of communication
The flow of communication is regarded as effective tool for organisation to share
information in formal as well as informal way. Main reason behind organisational interaction is
segregating channels of communication in effective manner in order to deliver data information
to work force for attainment of goal and objectives.
Formal Communication- It is defined as communication in which data and information
are transferred in formal, systematic manner. This is very important for organisation to have
formal communication for their business. This indicates that flow of information are taken place
through official channels at business. In context of Go Travel, management has implemented
4

formal system for sharing of data and information in appropriate manner to decline gap issues of
interaction in effective manner.
Informal Communication- This is defined as unofficial, casual, unstructured,
unsystematic for of communication with use of various channels (Kongmanus, 2016). In this
communication, there is transfer of information among two or more people without following
any rules, methods, systems, formalities and others. The respective organisation can use such
communication to transfer information from one to another. For instance, such type is used in
case of emergency as well as urgency situation within organisation to know difference of time
among countries for effective activities.
3.2 Communication practices and discuss communication barriers
The communication practices applied by Go Travel are described below:
Communication Practices of Themselves
Be relatable- This is important for company to communicate with team and workforce in
appropriate manner (Paschos and et. al., 2016). The respective organisation can easily connect
with their employer, consumers, employees to share information. Whenever, organisation is
planning to implement new policies as well as using strategies then it can deal with
communication gap in order to understand their people by selecting best method.
Keep good sense of humour- It is important for administrator to possess good
personality within themselves. The humour should be brought to situation in order to lose up
mood as well as help to convey message and information in clear tone. The manager of Go
Travel should use good sense of humour that assist in making positive relations with work force
as well as develop organised working culture.
Communication Practices of Others
Listen Actively- People who can listen actively should possess positive attitude
regarding listener. This helps to reduce complexities as well as problems of individuals. Manager
as well as employees of Go travel, should listen very carefully so that appropriate information is
transferred from one person to another. This will help in prompting effective relationship among
each others.
Avoid Negative Body Language- For communication, body language plays an effective
role in sharing of information and delivering of message to people. This is important to avoid all
negative body language that leads to wrong impression in front of manager. The people of Go
5

Travel should use proper body language such as eye contact, handshake and others that assist in
creation of personality as well as confident.
Communication barriers are those which creates problem in effective interaction with
people. This includes linguistic barriers, psychological barriers, emotional barriers physical
barriers, cultural barriers organisation barriers and so on.
3.3 Principles of effective communication to improve practice. Identify and include strategies to
overcome barriers relevant to GoTravel
Principles of Effective Communication
Principle of Clarity- It is the principle that focus on transferring as well as offering
transparent information to each and every people working in an organisation (Phillips-Wren and
et. al., 2015). This carry message and information clarity that is provided by organisation to their
working force so that adverse situation would not arise at business. The management of Go
Travel should possess clarity in message in order to minimize uncertainty, complexities and so
on.
Principle of Consistency- It is the principle which state that communication need to be
consistent in terms of objectives, policies and plans (Shaw, 2015). In respect of Go Travel,
administration has to formulate fresh plans and policies to flow information in effective way for
positive outcomes. This leads to avoid chances of confusion in minds of work force from their
employer and employees.
The communication barriers can be overcome through avoiding of slang words, aware
about cultural differences, choosing communication gap and asking open ended questions to
resolves issues and problems.
4. RECOMMENDATION
The respective organisation has faced several issues in terms of unorganized employees,
ineffective communication and so on. In order to improve them, some recommendation has been
provided to them which are as follows: It is recommended to provide training on regular basis for improvement of
communication skills as well as getting information about several languages to
communicate.
6

 The use of new technology for communication such as Skype, email within workplace
leads to better transfer of ideas and information from one to another. There should be open communication with work force so that they can easily share
problems faced by them to get solution on timely basis.
5. CONCLUSION
From the report, it has summarised that organisational communication is very important
for business to share information and message from one person to another in an effective
manner. Go Travel has faced issues of organisational communication which can be overcome by
applying effective principles and practices for each and every department and areas so that set
results are achieved. For development of communication skills, training should be provided to
employees working in an organisation. Communication barriers has to be identified in effective
manner so that set outcomes are attained in effective manner.
7

6. REFERENCES
Books and Journals
Karjaluoto, H., Ulkuniemi, P. and Mustonen, N., 2015. The role of digital channels in industrial
marketing communications. Journal of Business & Industrial Marketing.
Killian, G. and McManus, K., 2015. A marketing communications approach for the digital era:
Managerial guidelines for social media integration. Business Horizons. 58(5). pp.539-
549.
Kongmanus, K., 2016. Development of project-based learning model to enhance educational
media business ability for undergraduate students in educational technology and
communications program. Journal of Advances in Humanities and Social Sciences. 2(5).
pp.287-296.
Paschos, G. and et. al., 2016. Wireless caching: Technical misconceptions and business
barriers. IEEE Communications Magazine. 54(8). pp.16-22.
Phillips-Wren, G. and et. al., 2015. Business analytics in the context of big data: A roadmap for
research. Communications of the Association for Information Systems. 37(1). p.23.
Shaw, K., 2015. The influence of culture and customs on international business
communications. Editorial Board Members. 14(9). pp.430-436.
Swani, K. and et. al., 2017. What messages to post? Evaluating the popularity of social media
communications in business versus consumer markets. Industrial Marketing
Management. 62. pp.77-87.
8

9