Foundations of Business Communication: Sustainable Business Report

This report delves into the foundations of business communication, exploring management and strategic approaches with a focus on sustainability, using Tesco as a case study. It examines corporate social responsibility (CSR) across micro, SME, and corporate businesses, analyzing different approaches and providing examples. The report also includes a reflection on the development of key skills, particularly communication and problem-solving, highlighting their importance in achieving organizational objectives and maintaining a strong market presence. The analysis covers various CSR strategies, ethical considerations, and the significance of legal compliance. The report further investigates the triple bottom line and the proactive approach to CSR, emphasizing the significance of ethical practices, environmental protection, and employee welfare. The report concludes by outlining the different CSR approaches, the obstructive, defensive, accommodative, and proactive approaches and their relevance to different business types.

Foundations of
Business
Communication

Contents
INTRODUCTION...............................................................................................................................3
Explain approaches of management and strategy of business with evidence that business operate in
sustainable way..................................................................................................................................3
Evidence and analyse different approaches to CSR of Micro, SME and corporate business.............6
Reflection.............................................................................................................................................8
CONCLUSION..................................................................................................................................10
REFERENCES..................................................................................................................................12

INTRODUCTION
Business communication is a process where people share some information and it can
be shared within a company and outside organisation. In other words, it can be said that in
business sector when manager communicate all important information to employees which
help them to engage them in order to achieve business objectives. The report include,
sustainable approach for strategy and management of business. In the given report Tesco is
taken as base organisation. The headquarter of Tesco is located in United Kingdom. The
sustainability is important which means to sustain in business environment for long time
period. There are some different approaches to corporate social responsibility of SME, micro
and corporate business. There is reflection on different skill development which include
communication, numeracy, ICT, problem solving and working but the main two skills are
communication and problem solving skills. With the help of skills organisation can
effectively achieve their objectives so that they can run their business smoothly. In this way
they can effectively improve their presence in market and can maintain their position for long
time period. With the help of corporate social responsibility organisation can easily protect
the environment which will directly help them to implement them successfully in order to
enhance their productivity and brand image. There are different business such as small,
micro, medium and corporate business and with the helps of this there are different corporate
strategy which is adopted by them. In other words, the second part include reflection which
include two skills which are communication and problem solving skills. This skills are
adopted because it help in sustainability, business ethics and so on.
PART 1
Explain approaches of management and strategy of business with evidence that business
operate in sustainable way
The sustainability is an approach where business use them to build strategies and
organisation operate in environment which include social, economic and ecological. With the
help of this they can effectively develop some strategies which help them to sustain in
business environment for long time period (Dwyer, and Hopwood, 2019). For sustain in
market they have to develop initiatives, programmes and other which help them to achieve
their objectives on time. In other words, it can be said that it is an approach where Tesco take

various initiative to run their business smoothly. Sustainability is develop on the assumption
it help organisation to build their image in society.
Corporate social responsibility is a broad concept that can take various forms based on the
industry and sector. Via CSR services, philanthropy, and volunteer activities, companies will
support society while boosting their brands.
To be socially responsible, a corporation must first be responsible to itself and to its owners.
Firms adopting CSR systems have also expanded their businesses to the extent that they can
return them to society. CSR is also mostly a big company approach. The most visible and
effective a company is, the more responsibility it has for its peers, the competition and
industry to set norms of ethical behaviour.
It is as essential to the society as CSR is to an enterprise. CSR practises will help build a
closer relationship between workers and companies. CSR affects firms, non-profit
organisations as well as workers. Instead it is something extra which corporations do to better
their local and global communities. Corporate social responsibility is not compulsory
practises in the US. Employees want to work with a business with a decent name and a
consistently optimistic presence in the media. Around 60% of workers who are proud of the
social obligations of their employer are employed.
CSR is a sensible and realistic way for civilization to be returned. When companies become
aware of their environmental and social effect on the planet they will support society by
providing solutions to daily problems and encouraging them to discover them. Companies
have a positive social impact for participating in CSR. Consumers are increasingly reporting
that they will partner with businesses or buy products from socially conscious companies.
Moreover, by being presented on donor identification walls or recognised in marketing
materials, you will increase brand consciousness.
Corporate social responsibility is increased because every organisation is taking
various measure to protect the environment as this also help them to increase their market
share and brand image (Song, and et. al., 2017). In context to selected organisation, there are
three approaches to business strategy and management such as social, economic and
ecological. With the reference to relevance organisation, the measure taken by them for
environment is that they have develop strategies so that they can reduce the carbon emissions.
As they have successfully decline 30 percent impact on carbon emissions which is done by
them on their supply chain management in the year 2020. The main aim of selected

organisation is to reduce the adversely impact of carbon and has set objectives to decline to
zero till the year 2050. With the help of this the relevant organisation, they believe that there
should be a policy that protect them from from harmful environment. If there is no policies
regarding environmental responsibility then it does not effectively operate their business.
They adversely affect the company, supplier, society and customers. They have set an aim to
maintain the business environment and trained their employees to take part in environmental
initiatives.
In context to Tesco, they have responsibility regarding whole society and they tell
their employees that it is not burden to implement the CSR nor they are giving their extra
services in society. In the year 2004, they found faulty for not complying rules and regulation
for environment, social and economic (Hildebrand, and et. al.,2020). After this they fave
make strategy for sustainable is that they focus on welfare of society and people. As Tesco is
following all legal laws which help them to run their business and develop strategies. In other
words, it can be said that by complying all legal laws they can perform their activities in an
ethical way. The main objective of respective organisation is that they have to increase the
satisfaction level of customers in market which can be done by developing CSR strategies.
They have to analyse the ethical principle and have to be followed by organisation in
every activities performed by them. In business sector, when they comply all rules which lead
to run their business in appropriate manner. Tesco follow ethics as they are exploring new
opportunities in market by selling diversified product which include books, furniture and
many other (Todjiboyevna, 2020). The main is that there is an ecological consumerism
which maintain their relation with government and NGO which help them to overcome the
issue of corporate social responsibility. In relation to consumer, they have to buy those
products which are not harmful for environment. So in this way they can easily protect the
environment in order to sustain in market for long time period.
To understand the strategies used by Tesco is that there is triple bottom line which
help organisation to focus on environmental and social (Benson, 2018). By analysing this
they can effectively perform their activities in ethical and sustainable way. The selected
organisation design, market and manufacture products and under balanced drilling system.
Their another main objective to hold market position that they have to operate in better place
to work in proper manner. The other responsibility is to pay fair wages to their employees so
that put efforts in order to enhance productivity and comply all legal rules and regulation
(Kanabar, and Sant, 2019).

Evidence and analyse different approaches to CSR of Micro, SME and corporate business
There are various approaches adopted by organisation of different types of business
which include micro, small and medium and corporate business. Different business adopt the
strategies according to their size of business which means large or multinational organisation
have to adopt and develop strategies various strategies because they are operating in different
countries (Breidbach, Machado, and Davim, 2019). This denote that there corporate social
responsibility is based on different factors which include social, environmental and
stakeholder approaches. The organisation follow all these factors which help them to protect
the environment which ultimately help business to sustain in market for long period of time.
In other words, it can be said that different organisation follow their own set of strategies
which depend upon their organisation and business environment (Cull, 2019). Organisation
develop strategies for corporate responsibility because they want to focus on different areas
which include welfare of employees, environment, corporate governance and financial
performance. There are four approaches of corporate social responsibility which are
obstructionist approach, defensive approach, accommodative approach and proactive
approach. Obstructive and defensive approach for low social responsibility whereas
accommodative and proactive approach is used for high social responsibility. Obstructive
approach is mainly used by micro enterprises which means that to get a way. In other words,
it can be said that they have block their social responsibility as there focus is to earn profit so
that they can achieve the business objectives (Mayfield, and Mayfield, 2017). They are
mainly known for their decive customers and exploit their staff members. For example micro
business such as manufacturer of fruit juices as they use industrial sugar and hide from
people. This negatively impact the social responsibility because it harm people after they
consume juice. In other words, it can be said that organisation use this sugar so that they can
attract people by making the juice tastier.
The second approach is defensive which means that it is mainly used by micro
enterprises to effectively protect their environment. But this is not much responsible, as they
focus on developing strategies but they do not develop effective policies. They also focus on
achieving business targets in order to earn and generate profit (Koval, Polyezhayev, and
Bezkhlibna, 2018). They follow all the legal rules and regulation which help them to develop
the strategies for corporate social responsibility. In this type of approach organisation only
contribute the fixed percent and do not contribute extra for social responsibility. The third
approach is accommodating and is adopted by corporate business. As it is very important for
them to adopt the corporate social responsibility which positively affect the business. In other

words their main aim is to comply all legal rules and regulations so that they can effectively
achieve the business objectives. They do not hide any activities and only want to follow all
legal activities. The best example where they follow corporate social responsibility in an
effective and proper manner which are Google, Tesco and many others.
The accommodating approach is used by corporate business which means that there
main goal is to reduce the unnecessary waste which will help them to build corporate social
responsibility. They give their employees fair wages which will build their brand reputation
in market (Bali, and Bélanger, 2019). The last approach is proactive which means that they
are also used by both SME and corporate business which means that they only focus on
corporate social responsibility, business ethics and sustainability. In this approach corporate
business mainly focus on recycling programs, providing employees a fair wages and donate
their funds to charity and many other. The best example where this type of approach is used.
The Ronald McDonald house program is adopted by McDonald. They have taken this
measure to improve their brand images which means that these houses are located near to the
medical centres or hospitals. With this program they can reduce the cost of expenses on
treatment of sick children and their families (Lin-Hi, and Blumberg, 2018). By adopting this
CSR program they can effectively and efficiently achieve and build the reputation of the
selected organisation which is McDonald.
Nowadays, every organisation whether small or large develop strategies in order to
develop best strategies which help them to socially responsible. There are five strategies
promote healthy workplace culture which is the internal part of organisation (Blackwell,
2018). As they can effectively perform this by maintaining good environment, providing fair
wages and giving training and development sessions. This help them to maintain positive
work environment so that they can take feedback from employees and solve their issues. The
second strategy is that they have to design goals as this include market research, government
regulation and many other. They mainly focus on developing programmes for effective work
which include such as they can change their strategy for supply chain in order to reduce the
carbon emissions in society. This positively help them to sustain in market and hold market
position (Grubaugh, and Flynn, 2018). The third strategy is that they have to align
communities that impact the goals with corporate practices. This include mission, vision,
objectives and so on.
The fourth strategy is that they should be socially responsible as they can campaign
their products but should according to rule and laws. By complying all these strategies they
can effectively implement them in appropriate manner.

PART 2
Reflection
From the learning experience there are various skills which is used by me for
achieving the objectives of organisation. I have analyse that for social responsibility and
sustainability there are skills needed to develop CSR strategies which help me to operate
effectively. There are two important skills which should be properly analysed by me in order
to accomplish task. The two skills are problem solving skills and communication skills.
These two are discussed below:
Communication skill: By analysing the factors I understand that my communication
skills is strong. As this means that it is a skill which is used to share and receive different
information. This means that to develop new ideas, communicating about project and so on.
With the help of the discussion I understand that it is very important to communicate with
staff members and tell them regarding the corporate social responsibility and sustainability.
Which means that with communication them what are the legal rules and regulation about the
strategies develop in order to protect the environment from any hazardous activities. In this
way I can effectively improve my communication and tell them how to achieve the business
objectives in an effective manner. I learn that there are two types of communication which
are verbal and non verbal communication. By using the two communication I can effectively
implement the strategies of corporate social responsibility and suitability. Communication
skill can be improved by stating developing various strategies such as they have to engage
customer so that they can give ideas for improving the responsibility and sustainability of
organisation. With the effect of this they can easily communicate to each other which help
them to sustain in market and can also build their brand image.
I can improve my communication skill by analysing the approaches of corporate
social responsibility and then communicate to staff members which will help employees
know what are the task they have to perform in order to protect the environmental condition
in industry. The other way which help in increasing the involvement of employees which is
communication. This means that I have to build the positive work environment and
communicate them in an effective way. In this way I can analyse that there are various skills
used to improve communication skills which include listening and responding to them which
help me communicate in an effective manner. The communication skills is important because
they can easily communicate the ethics and policies for corporate social responsibilities to
their employees. So, they can effectively implement in proper manner.

From the discussion, it is analysed that communication skill is very important as it
help me to understand that it help them to explore their business in proper manner. They can
communicate and interact with their employees so they can take ideas for implementing the
corporate social responsibility in order to attain business objectives. With the learning from
communication I understand that it is very necessary while making planning for business
sustainability.
Problem solving skill: The another skill is problem solving skills as I have analysed
that it is very important skill in order to solve the issues of organisation in an effective way.
To improve the problem solving skills I can identify the complex situation where they have to
develop strategies and make plan that how they can overarm that problem. To overcome this
problem I have analysed that in organisation to operate smoothly I have to develop strategies
for business ethics as the problem can be solve by complying all legal rules and regulation. I
understand that this problem can be solved by establishing policies and practices and that
have to be followed by organisation which help them to achieve business objectives.
There are skills used my me in order to improve my problem solving skill which
means that I have to analyse what are the resources needed by people in order to implement
their business ethics or can comply all the legal rules and policies made by organisation.
From the discussion, I analysed that this can also be improved by taking knowledge in every
field which will help me to understand that how to enhance the responsibility. It is analysed
that there are various areas where I can improve my performance which help me to improve
my skill in every aspect of field. From the analysis, I identified that there are various factors
which help me to improve problem solving skill. As it is based on different strategies,
techniques, creativity, self management and creativity. To improve the problem solving skills
which include that in business sector, it can be improved by talking to other people which
will help me to solve the problem or can listen the issues of people. There are various
approaches which will help in order to develop strategies for corporate social responsibility
which are following the rule for CSR and business sustainability. The another is problem
solving skills which is very important because there are various issues occur when making
policies and strategies for corporate social responsibility and business ethics. So, business
have to solve the problems in order to comply all legal rules and regulation. With the help of
this they have to develop strategies so that they can effectively perform their duties. As there
are social impact which either positively impact or negatively impact the society as whole
which means that they have to plan accordingly and analysing situation. They also have to

identify the strategies of their competitors which help them to perform their work
effectively.
With the help of this it help me understand how to solve the problems as it can be
done by developing various strategies and if any issue occurred it can be solved by them. In
this way first to solve problems I have to analyse and identify the skills needed by me to
solve the problem solving skills. There are various skills which improve problem solving
skills which include analytical skill, creativity, decision making, team building and so on. By
identifying this skills I can easily develop strategies for business ethics which can be done by
establishing the policies, rules ans regulation.
From the above understanding, I conclude that these two skills which are
communication skill and problem solving skill is that I to improve my skills with the help of
understanding from the learning. By understanding this skills it help me to understand how to
improve the strategies of corporate social responsibility and with the help of this organisation
can comply all the legal rules and regulation. This can be done by analysing the approaches
of corporate social responsibility which help different types of business which include small,
micro and corporate business. In this way it help me to learn about the strategies of corporate
social responsibility.
CONCLUSION
From the above discussion, it is concluded that business communication is every
essential because it help them to involve all staff members so they can effectively perform
their work. There are some approaches of business strategy and management which is used
by organisation so they can operate in sustainable and ethical way. There are different
approaches of corporate social responsibility and different business have their own CSR
which include small, micro, medium and corporate business. The second part of report
include reflection which expand their opportunities for skill development such as
communication which include both verbal and non-verbal, numeracy skill which include the
use of statistics, ICT which is evidence by Microsoft office and problem solving skills which
can be done by analysing and identifying what are the issues of employees and monitor those
problem and give a correct solutions to employees. This help them to effectively perform
their duties in order to run their business smoothly. There are three types of business such as
small and medium, micro and corporate business. There are different strategies adopted by

them with complying all the legal rules and regulations. In order to this they can protect the
environment which lead to increase their brand reputation which also help them to attract
customers in market. There is reflection which include problem solving skill and
communication skill which means that by adopting or improving this skills they can
effectively improve their learning related to corporate social responsibility, sustainability and
business ethics.

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