Business Communication Report: MIS, BI, CRM, and Social Media

This report examines business communication in organizations, focusing on the increasing use of information technology. It explores management information systems (MIS), detailing their role in collecting and utilizing data for informed decisions. The report discusses the implementation and use of business intelligence (BI) in decision-making, highlighting its ability to extract valuable insights from large datasets. Customer Relationship Management (CRM) is also analyzed, emphasizing its importance in gaining competitive advantage. Furthermore, the report covers the role of social media in modern business competition. The report concludes by summarizing the key findings, emphasizing the integration of modern technologies to improve business operations and gain a competitive edge.

Running head: BUSINESS COMMUNICATION SKILLS
BUSINESS COMMUNICATION SKILLS
Name of student
Name of university
Author’s note:

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Table of Contents
Introduction....................................................................................................................2
Discussion......................................................................................................................2
Importance of management information systems......................................................2
Implementation and use of BI in the terms of decision making................................3
CRM and the use as well as implementation of the systems.....................................4
Social media in the terms of competition in modern age...........................................5
Conclusion......................................................................................................................5
References......................................................................................................................7

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Introduction
The aim of this report is discussing the aspect of the business communication in
organisations. With the significant development of information technology in the present
times, the use of information systems in the organisations have increased exponentially. The
management information system could be considered as the system that comprises of people,
processes, machines, as well as the data elements of the organisations. This system mainly
collects significant data from all external or internal sources of any organisation and then
utilise this data for undertaking better informed decisions. The implementation and the use of
BI in the terms of the decision making within the organisation has been briefly described in
this report. The importance of CRM has been discussed and the methods by which the
systems could be used after implementation has been discussed. Lastly, this report concludes
with an suitable conclusion for this report.
Discussion
Importance of management information systems
The management information systems in the present business environment is used
extensively for sustaining significant cross-functional organisation. The management
information system could be described as the computerised database that comprises of
information that has been organised as well as the programmed in specific manner that it
helps in producing consistent reports on the operations for each management level in the
companies (Laudon & Laudon, 2016). It is commonly possible to gain the special reports
from any system with significant ease. The major purpose of management information
system in the organisation is providing the managers with the detailed feedback regarding the
various departments of the organisation, where the top management could effectively monitor
the company completely. The information that has been displayed by any management

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information system commonly displays the accurate data over the predicted results as well as
the results from the year prior fo executing the effective analysis (Galliers & Leidner, 2014).
The management information system implemented in the organisation receives the data from
all the units and the functions of companies. Majority of the data are automatically collected
from the check-out counters that are linked with the computers, and others are collected in
significant periodic intervals.
Implementation and use of BI in the relation of decision making
The business intelligence helps in the extraction of vital facts from huge volume of
unstructured data and then convert the data into significant valuable information, which
allows the companies with undertaking the educated tactical decisions, enhancing the
business productivity and the operational efficiency (Wu, Chen & Olson, 2014). The
actionable information offers significant crucial insights, which helps in revealing the
underlying currents of the customer behaviour, the dislikes and the likes of the employees,
the experience of online shipping. The business intelligence helps in arming the companies
with significant actionable data resources that could help the companies to achieve the
business goals as well as the targets by effective guidance for making the tactical decisions.
The communications with the customers in the form of effective voice calls, the chat
communications, the emails could be extensively investigated by the business intelligence
collecting teams for shedding light on the major features of the organisation like the customer
preferences, the technical issues that the customers face while doing business with the
company, the customer reactions to the promotions as well as the online shopping customer
experience on any website (Chang, 2014). The business intelligence offers the systems that
helps in improving the visibility of the business from several angles and perspectives,
allowing enhanced details for the planning as well as informed decision making. In the
present business conditions, the business intelligence could be increasingly used as the

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dynamic business structure by all the levels of any company and organisation all over the
world. The business intelligence permits the gathering, storing, analysing, reporting and then
accessing the critical data that originates from different systems in any format required for
any decision maker, end user or even any analyst. The SQL services proactively works with
the clients for developing the strategy of business intelligence that is extensively customised
for meeting the particular requirements of the clients, whether it is the sales reporting, the
statistical analysis or the financial forecasting. The SQL Services comprises of the service
offerings of the business intelligence for helping the conversion of actionable data into
significant useful information wherever it is required. The analysis of business intelligence
integrated with the proactive managed SQL server services as well as the linked consulting
services, allows the partners in becoming significant crucial for all the database requirements
of the SQL server.
CRM and the use as well as implementation of the systems
The CRM or Customer Relationship Management is presently being used for boosting
the competitive advantage that helps the companies with significant competitive advantage.
The processes by which competitive advantage is provided to the organisation is with the
streamlining of the order process, the improved management of the prospecting as well as
any new process of client boarding along with improved handling of the scheduling and the
projects (Khodakarami & Chan, 2014). The solution of CRM is the most preferred answer
that is being implemented in the organisation. The CRM offers the significant efficient and
convenient method of centralising the operations across any organisation, with providing
efficient and quality facility. The CRM is majorly utilised for tracking, recording, and then
reporting on all the scenarios of the client activities, and the activities of the vendor along
with the transactions that are executed among the company and the clients. It permits the
business in possessing the required information that is made instantly available, updated and

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completed and it enables the companies with responding accurately and swiftly to any
requests for empowering the work of the organisation at the peak efficiency (Choudhury &
Harrigan, 2014). The introduction of the CRM system in the organisation could provide the
company with the competitive advantages like providing the sales team with the tools and
techniques that are required for succeeding, then offer personal service, help in streamlining
and then automating any process of the business, provide the centralised information that
could be utilised by any department of the organisation and finally provide services at all
times.
Social media in the terms of competition in modern age
For competing on global stage, the companies are presently implementing the social
media marketing strategy for improving the business (Tuten & Solomon, 2017). The social
media marketing is extensively implemented in the organisations for gaining competitive
advantage. The social media is presently considered as the vast concept and huge amount of
information is available in this platform (Ashley & Tuten, 2015). Social media mainly
denotes to the web-based services that permits the individuals in sharing the content and then
create connections. The companies are presently utilising this platform for promoting the
companies as well as the products.
Conclusion
Therefore it could be established that the companies implement the modern
technologies for improving the business of the organisation and gain competitive advantage.
The management information system could be described as the computerised database that
comprises of information that has been organised as well as the programmed in specific
manner that it helps in producing consistent reports on the operations for each management
level in the companies. The business intelligence assists in the extraction of valuable facts

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from huge quantity of unstructured data and then convert the data into significant valuable
information, which allows the companies to undertake the informed tactical decisions,
enhancing the business productivity and the operational efficiency. The CRM or Customer
Relationship Management is presently being used for boosting the competitive advantage that
helps the companies with significant competitive advantage.

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References
Ashley, C., & Tuten, T. (2015). Creative strategies in social media marketing: An exploratory
study of branded social content and consumer engagement. Psychology &
Marketing, 32(1), 15-27.
Chang, V. (2014). The business intelligence as a service in the cloud. Future Generation
Computer Systems, 37, 512-534.
Choudhury, M. M., & Harrigan, P. (2014). CRM to social CRM: the integration of new
technologies into customer relationship management. Journal of Strategic
Marketing, 22(2), 149-176.
Galliers, R. D., & Leidner, D. E. (2014). Strategic information management: challenges and
strategies in managing information systems. Routledge.
Khodakarami, F., & Chan, Y. E. (2014). Exploring the role of customer relationship
management (CRM) systems in customer knowledge creation. Information &
Management, 51(1), 27-42.
Laudon, K. C., & Laudon, J. P. (2016). Management information system. Pearson Education
India.
Tuten, T. L., & Solomon, M. R. (2017). Social media marketing. Sage.
Wu, D. D., Chen, S. H., & Olson, D. L. (2014). Business intelligence in risk management:
Some recent progresses. Information Sciences, 256, 1-7.