Business Communication: Internal Downward Communication

This report focuses on the concept of internal downward business communication, which involves the flow of information from superiors to subordinates within an organization. It emphasizes the significance of clear, simple, and disciplined communication in this process. The report highlights that the message should be clear and concise, simple to avoid any misunderstanding, and in accordance with official regulations. The report also references key sources that explain the nature of business communication, the importance of clarity, and the role of discipline in the communication process. The report discusses the importance of understanding the flow of information within an organization and how it affects the overall performance of the business. The report concludes by emphasizing the need for effective communication strategies to achieve organizational goals.

RUNNING HEAD: BUSINESS COMMUNICATION
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1BUSINESS COMMUNICATION
The term business communication is referred to the process of exchanging informations within
the organisations for fostering performances and in turn, attaining the organisational vision
(Bovée, Thill, & Raina, 2016). Business communication is particularly necessary as it
communicates the vision of the organisation or the strategic goals and the objectives of the
company to the employees and vice versa so that both the parties have a detailed knowledge
about the expectations from each other. The article will discuss the key characteristics of the
internal downward business communication.
The internal downward process of communication refers to the type of business
communication that comes from a superior to one or more subordinates. This communication,
generally have a linear line of command where in a message comes rom the upper strata of the
organisation and is circulated among the managerial or supervisorial posts which in turn comes
to the knowledge of the subordinates. The key characteristics of this type of communication are:
1. clarity- this means that the message sent will be clear and precise. Since the message is going
from the higher authority and is percolating various levels, it has to be clear from the very
beginning (Gibson, 2012)..
2. Simplicity- since the message is going from the upward section to the downward section, via
various levels; it must be simple and devoid of any other implications in order to avoid any kind
of misunderstanding.
3. Discipline: Downward communication is generally a process that occurs with the conformity
with the official regulations and laws. Thus, such communications are generally a guidelines for
the receivers (Ertureten, Cemalcilar & Aycan, 2013).

2BUSINESS COMMUNICATION
Reference List:
Bovée, C. L., Thill, J. V., & Raina, R. L. (2016). Business communication today. Pearson
Education India
Ertureten, A., Cemalcilar, Z., & Aycan, Z. (2013). The relationship of downward mobbing with
leadership style and organizational attitudes. Journal of Business Ethics, 116(1), 205-216.
Gibson, R. (2012). Intercultural Business Communication: An Introduction to the Theory and
Practice of Intercultural Business Communication for Teachers, Language Trainers, and
Business People. Oxford University Press.