Report on Business Communication: Article Analysis and Review

This report analyzes a business communication article, focusing on its core components and the role of effective communication in leadership. The report examines the article's definition of business communication, highlighting instances such as presenting new ideas, formulating plans, executing decisions, and facilitating marketing efforts. It identifies missing components, suggesting the inclusion of the evolution of business communication in the context of globalization and technological advancements. The analysis also provides constructive feedback on the article's structure, writing style, and examples used. The report concludes with a summary of the article's key points and its implications for business professionals, emphasizing the importance of clear and concise communication for organizational success. The report also mentions the use of powerpoint slides to present new ideas, and the use of meetings and interactions to make marketing and selling fruitful.

Running Head: BUSINESS COMMUNICATION
BUSINESS COMMUNICATION
Name of the Student
Name of the University
Author Note

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This peer post “What is business communication? Why do you need it?” considers
business communication as an essential part of leadership and business activities. In other words,
this article indicates that the interaction between employees and leaders for the purpose of
meeting the organizational goals, can be considered as business communication (Masjedi, 2019).
The aim of this article is to enlighten people engaged in the occupation of an employee or
a leader in any business organization, about effective business communication. This peer article
comments that, business communication is one of the attributes of effective leadership. In this
context, this article has mentioned the factors that constitute business communication. For
example, presentation of the new business ideas in a concise but comprehensible way. Again,
this peer article has marked the formulation of plans as well as proposals as one of the significant
parts of business communication. Further the execution of the decision, reaching to conclusions
as well as agreements, meetings or interactions made to make marketing and selling fruitful are
also considered as good instances of business communication (Masjedi, 2019).
A minute review of this article reveals that, this article is easily comprehensible even to a
layman. This article does not only contain a concise yet apt definition of business
communication, but also mentioned ample of instances of business communication. This makes
this article simple, informative, easy to understand and interesting as well (Masjedi, 2019).
Identification of the missing components:
The missing components in this peer article is the transformations in the business
communication that have occurred since the initial phase of globalization. It is a vital point
which should be conveyed to the readers. The objective of this article was to inform the readers
about business communication in the cotemporary business world. The objectives of this article

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would have achieved fully, if this article had mentioned the evolution of the process of business
communication along with the increase in the degree of competitiveness and intervention of
technology in business (Masjedi, 2019).
Identification of all Plausible Characteristics:
As a constructive feedback, it can be mentioned that, this article is concise, but it should
have thrown more lights on the processes of business communication in different types of
businesses- business-to-business, business-to-consumer. This article is simple and follows a
specific structure, which includes main as well as sub-headings. Academic writing style is
followed in this article, but this article could have been more engaging if a different or more
informal writing style would have followed (Masjedi, 2019).
Examples:
The specific examples of business communication used in this article are-presentation of
new ideas through power point slides in concise yet comprehensible manner, formulation of
plans as well as proposals, execution of the decision, reaching to conclusions as well as
agreements, meetings or interactions made to make marketing and selling fruitful (Masjedi,
2019).

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Reference
Masjedi, Y. (2019). What is Business Communication? Why Do You Need It?. Retrieved 8
August 2019, from https://www.nextiva.com/blog/what-is-business-communication.html

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Bibliography
Mai, R., & Hoffmann, S. (2014). Accents in Business Communication: An integrative model and
propositions for future research. Journal of consumer psychology, 24(1), 137-158.