Effective Business Communication Strategies for Organizational Success

This report provides an in-depth analysis of business communication challenges and strategies, highlighting the impact of globalization and the millennial workforce. It explores the importance of effective communication in fostering employee engagement, aligning communication with business strategies, and navigating the complexities of a globalized business environment. The report emphasizes the need for businesses to adapt to technological advancements and cultural differences to enhance productivity and achieve organizational goals. It delves into issues such as the integration of diverse employee demographics, the use of technology for streamlined communication, and the significance of clear communication in supporting business strategies. The report concludes by emphasizing the advantages of effective communication, including improved employee morale, increased productivity, and the ability to adapt to a changing business landscape.

Running Head: BUSINESS COMMUNICATION 1
Business Communication
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Executive Summary
The paper will provide the issue of communication in business, and the business organization
can make use of them to become productive. The article has issued various uses of technology in
the advancement of business. The changes in technology are the ones that have changed the
communication model between the employees and the management. Therefore, it is important to
use the paper to understand why communication is vital in an organization. Various issues have
been affected by such changes and that organizations need to put in place. The business needs to
put into consideration those changes and how they can be of impact to the business.

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Table of Contents
1.0 Introduction……………………………………………………………………………………4
1.1 Background………………………………………………………………………………..4
2.0 The problem…………………………………………………………………………………...5
3.0 Purpose of the report…………………………………………………………………………..5
4.0 Discussion…………………………………………………………………………………..…5
4.1 Millennial workforce………………………………………………………………….5
4.2 Employee engagement………………………………………………………………...6
4.3 Communication alignment with the business strategy………………………………...7
4.4 Increased globalization advancement…………………………………………………7
5.0 Conclusion….............................................................................................................................8

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1.0 Introduction
1.1 Background
The growth in globalization has impacted how communication is applied in the
workplace. Few companies have used the increasing trend as the opportunity to expand their
business while others are unable to cope up with the increased globalization and changes in the
business operations. Therefore, it is the responsibility of the business managers to ensure that
they adapt to such changes and they train their employees to cope up with changes as well. The
communication has been streamlined by various factors such as increased globalization,
millennial workforce, internal communication challenges, and employee engagement.
The world is experiencing various changes since the emergence of the digital era.
Technology is expanding almost every day, and people are engaging in finding ways of coping
with such changes. The technology changes have seen the emergence of changes in the
communication scale of employees and the management. Such changes are affecting the
performance of the business depending on how the organization makes use of technological
changes (Iwabuchi, 2018). Various issues have been affected by such changes and that
organizations need to put in place and to ensure that it does not put the organization in a position
of collapsing.
2.0 The problem
The problem that has prompted this research is on the age gap between employees in
different organizations. Most of the organizations are comprised of millennials, baby boomers,
generation X, and generation Z. as well there are differences in the culture and the beliefs of
different employees. Therefore, there is a challenge on integrating the communication of such

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different employees in the organization. The millennials are more advanced in the application of
the technology while the baby boomers are only used to the old ways of communicating,
therefore they need proper integration. Language use and communication styles are in a constant
state of change thus requiring reflection and quick response to the changes (Thornton, 2018). The
changes are as a result of a continuous change in the social context, communicative technologies
and the new communicative environments created by the technologies.
3.0 Purpose of the report
The purpose of the report is to conduct a thorough analysis of the communication
challenges that are facing business organizations. The new media has fostered interactivity
between corporations and business organizations, employees and business customers.
4.0 Discussion
4.1 Millennial workforce
The millennial generation is full of strengths, and the managers should take that
opportunity to make use of the strengths for the benefit of the organization. The managers should
learn how to manage the millennial generations in the organization. However, the millennial
values and attitudes vary greatly from those of the baby boomers there is a need for integration
through communication since each has an impact and the role they play in an organization.
Therefore, the managers need to be aware of this differences and learn how to utilize them well
for the growth of the organization.
Most of the current workforce is composed of the millennial and generation Z workers.
The millennial know the use of technology. Such group is not used to the traditional ways of

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communication since they have been influenced by the internet and the digitalization in the use
of technology. The millennials are changing the way businesses are conducting their affairs since
the organizations must ensure that they incorporate them in their daily undertaking for the
success of the business. The millennials are becoming useful in the organization since they know
how to apply the technological devices that are being incorporated into the organizations (Vesic,
2010). It is vital that the organization understand how to make meaningful use of such generation
to enable them to achieve their goals. The millennial employees can raise their opinions in the
organization through online forums and not a must to wait for a physical meeting.
Therefore, it is essential to ensure that such changes are accepted in the organization.
Every organization must ensure that they install digital devices and adapt to the technological
changes for them to remain competitive. The digital devices and technological changes will
provide quick decision making to the organization and will make them deal with any issue of
concern that requires immediate attention (Mo, Mistilis, & Del Chiappa, 2015). The digital
devices, network, and technological advancements have enabled real-time provision of a solution
to the challenges that exist in the organization.
4.2 Employee engagement
Better communication can make a world of difference for any form of business. The
results of good communication can be reflected in the level of the employees’ satisfaction and
efficiency. The new business needs to engage their employees in every form of decision making.
The millennial employees tend being included in making decisions that affect them as an
employee. The millennial workforce will be satisfied and happy if the executive management
engages them and considers their opinions (Georgiades, 2015). The employees will feel like part

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of the organization, and this strategy overcomes some of the challenges that occur in
organizations. The employees have a critical role they play in the organization.
The employees have to interact with the top management to give their ideas. Such
interaction can only be successful if there is a form of communication. The management needs to
ensure that there is free communication that is allowed for their employees. The employees
should not be restricted in the way they interact with the top management. If the management
does not have free interaction with the employees, they will make them feel discouraged from
participating in any discussion (Young & Hinesly, 2014). The management needs to organize a
forum where the employees need to communicate with the employees. There should be a form of
discussion that ensures that the employees are engaged and feel part of the decisions that are
made.
4.3 Communication alignment with the business strategy
Communication is a vital tool in managing and enabling the success of a business
strategy. However, setting the strategy of the business and aligning it with the communication
aspect in any organization is the most challenging role a manager can endure in a business. The
management must put strong measures to ensure that they communicate well all the strategies of
the company to the most relevant parties and ensuring that they adhere to the requirements. The
communication department must put their strategy to match those of the organization to enable
them to interact with the top management. It is the role of the top management to analyze
whether they have adequately achieved in making the communication alignment (Hamelink,

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2014). The alignment of the communication with the strategy of the organization helps in adding
value to the organization. It also helps in setting the strategy and the roles of every individual in
the strategy accomplishment.
The communication value circle gives a critical framework that can be used in detecting
the areas where there are misalignments between the communication strategy, organizations
strategy and other strategies used in the organization. It is essential to reflect on the current
situation and the strategic directions for the future, to make the framework. The manager needs
to use communication value circle to find out areas where the communication can be used to add
value to the organization (Thoruan, 2018). There should also be identification and prioritization
of business goals by the use of the inner circles of communication value circle.
4.4 Increased globalization advancement
Global communication is affected by the advancement of globalization, and it helps to
advance the business opportunities and to remove any barriers that might hinder achievement of
its overall goal— the removal of a cultural barrier and developing the global village aspect where
people can interact freely. Business can communicate with other business without being hindered
by geographical difference and understand each other well (Hamelink, 2014). The businesses can
share important information with other organization and can get solutions to challenges they
possess through communication (Berry, 2012). Therefore, globalization and global
communication have shifted the environmental, cultural, political and economic elements in the
globe. People can share their culture through globalization.
Business can use communication and globalization to access markets on the global scale
and be able to venture in areas where they could not manage without the assistance of

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globalization. Therefore, globalization has opened room for new markets and interaction with
foreign investors as well as customers since it has simplified the communication between various
participants (Hongcharu, 2018). The management should ensure that they equip their employee
to understand how they can make effective use of the communication strategies to win in its
strategies. The use of communication in the globalization helps the organization to solve the
cultural difference with other organizations that have different cultures (Gerardi, 2018). It is the
role of the management to ensure that they engage all the cultures and adapt to diversified culture
since every organization has its way of doing things and communicating that is different from the
other. Therefore, different cultures can be understood and absorbed through communication.
5.0 Conclusion
When organizations adopt effective communication, they will have a good opportunity
for them to succeed in their strategies. The excellent communication of management with their
team will increase the level of morale and boost their productivity in an organization. The
employees need to be informed about the organization strategies, vision, and direction through
communication. An informed team has high chances of employee satisfaction, and they feel
more secure with their roles. Communication has various roles that it plays in an organization
advancement (Morabito, 2016). The organization gets multiple advantages as a result of applying
communication. The benefits are that it promotes motivation, altering employees’ attitudes, helps
in socializing. The employees can expand their knowledge in the field where they get effective
communication, and that makes them more innovative. The ideas need to be heard and should be
implemented as soon as it is proposed.

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